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AdExchanger: How Shutterfly used a search-powered custom algorithm to find new customers Marketing News 

AdExchanger: How Shutterfly used a search-powered custom algorithm to find new customers

GaryPageau ,
Reaching new customers is a big challenge, especially online. A CTV campaign run by Shutterfly ran at the end of last year to promote its holiday gift packages and photo deals found new ways to reach customers, according to a report in AdExchanger. Shutterfly’s goal was to uncover new pools of potential customers to tap into. Rain the Growth Agency,... Read More
Snap introduces Sponsored AI Lenses Marketing News Updates 

Snap introduces Sponsored AI Lenses

GaryPageau , ,
Snap Inc. announced Sponsored AI Lenses, a new ad format powered by Snap’s proprietary Generative AI technology. With Sponsored AI Lenses, brands can help drive high engagement, virality, and AI-powered storytelling with personalized, AI-driven images. Brands leveraging this format can be placed at the forefront of the Camera, enabling them access to 25-45% more impressions in a single day. Advertisers... Read More
Best Buy launches Best Buy Creator program to partner with influencers Marketing 

Best Buy launches Best Buy Creator program to partner with influencers

GaryPageau
Best Buy announced the Best Buy Creator program, a platform allowing influencers and creators to partner directly with Best Buy and help shoppers discover new technology. As part of the program, the company introduced Best Buy storefronts, a new curated shopping experience where customers can shop from their favorite influencers and creators. Storefronts give creators the ability to create a... Read More
Circana: Week-to-week fluctuations in consumer spending and pockets of change reflect uncertainty Marketing 

Circana: Week-to-week fluctuations in consumer spending and pockets of change reflect uncertainty

GaryPageau
U.S. consumers demonstrated their uncertainty through weekly ups and downs in discretionary retail spending in February, even as the overall results depicted stability. In the combined four weeks ending March 1, 2025, overall retail sales demand was flat compared to the same time in 2024, with 1% dollar growth, according to Circana, a leading advisor on the complexity of consumer behavior. While... Read More
Jostens names Chaparral Academy of Technology as the first-place winner of Jostens Epic School Revamp grand prize package Marketing News 

Jostens names Chaparral Academy of Technology as the first-place winner of Jostens Epic School Revamp grand prize package

GaryPageau ,
Jostens announced Chaparral Academy of Technology in Fontana, Calif., as the first-place winner and recipient of the second annual Jostens Epic School Revamp grand prize package, valued up to $150,000. Chaparral Academy wins a thorough consultation with Jostens SchoolMark services to revitalize its overall identity, culture, and climate. They will also attend the 2025 Jostens Renaissance Global Conference and enjoy... Read More
Photobook.ai announces books as a service for brands Marketing New Products 

Photobook.ai announces books as a service for brands

GaryPageau
Photobook.ai has launched a new rewards service for marketers to bring mass personalization to their customers. Companies spent more than $250 billion last year creating innovative products for corporate gifts, from baseball caps, to USB keys, according to Photobook.ai’s CEO Terence Swee. Many of these swag items, however, end up in the garage, landfill or the display cabinet as they... Read More
Why More Traffic Doesn’t Mean More Sales: A Digital Marketing Deep Dive with Matt Bailey Marketing Podcasts 

Why More Traffic Doesn’t Mean More Sales: A Digital Marketing Deep Dive with Matt Bailey

GaryPageau ,
In this episode, Matt Bailey, a digital marketing expert with more than 20 years of experience, takes us through his journey, starting from building websites in the ’90s to now focusing on effective marketing education. He shares insights about the evolution of digital marketing and highlights why businesses must focus on their best customers. With a powerful message on the misconception... Read More
Bloomberg: Shutterfly CEO says company will produce more than 200 million cards this holiday season Marketing 

Bloomberg: Shutterfly CEO says company will produce more than 200 million cards this holiday season

GaryPageau , ,
Bloomberg news interviewed Shutterfly LLC CEO Sally Pofcher about the photo purchase buying trends this holiday season. Pofcher noted the company will produce more than 200 million holiday cards this holiday season, adding one-half of U.S. households will get a card made by Shutterfly. “Can you give me a sense of how big this market is of people who do send... Read More
Sandisk Corp. unveils new corporate branding Marketing 

Sandisk Corp. unveils new corporate branding

GaryPageau , ,
Sandisk Corp. previewed its new corporate branding and creative direction, signaling a bold debut of the company’s comeback launch as a standalone flash and memory technology innovator, planned for early 2025. Sandisk Corp. is a wholly owned subsidiary of Western Digital. The Sandisk wordmark represents a heritage of mobility and versatility that enables a seamless and simplified world of resilient... Read More
From journalism to trails to tech: Wendy Bounds on innovation and personal transformation Marketing Podcasts 

From journalism to trails to tech: Wendy Bounds on innovation and personal transformation

GaryPageau , , , ,
Gwendolyn (Wendy) Bounds, an accomplished journalist, author, and tech executive, shares her journey from journalism at the Wall Street Journal to the fast-paced world of tech startups. The episode kicks off with a remembrance of the 1994 Photo Marketing Association convention, where Bounds and Dead Pixels Society host Gary Pageau first met and witnessed the dawn of digital photography with Apple’s QuickTake camera. Bounds... Read More
Fujifilm announces INSTAX MINI LINK 3 Smartphone Printer and Google Pixel 9 Pro collaboration Marketing Promotions 

Fujifilm announces INSTAX MINI LINK 3 Smartphone Printer and Google Pixel 9 Pro collaboration

GaryPageau , ,
FUJIFILM North America Corp., Imaging Division, announced a collaboration with Google featuring its INSTAX MINI LINK 3 Google Pixel Collaboration Model (Mini Link 3). As part of this collaboration, Mini Link 3 will be offered in a unique, custom hue to complement the Rose Quartz color variation of Google Pixel 9 Pro, and includes Google’s Fast Pair technology, which pairs... Read More
Captura is the new name for volume photography leader ImageQuix, Fotomerchant, and more Marketing News 

Captura is the new name for volume photography leader ImageQuix, Fotomerchant, and more

GaryPageau , , , ,
The company formerly known as ImageQuix – which through years of various acquisitions acquired numerous brands under the ImageQuix, PhotoLynx, Skylab, Fotomerchant, and Simplephoto labels – has consolidated under a unified brand: Captura. In a press release, the company said this “new name reflects our unified commitment to empowering our customers to Make more—more revenue, more impact, more time—by bringing... Read More
Minted partners with Petite Plume on holiday card collection Marketing Partnerships 

Minted partners with Petite Plume on holiday card collection

GaryPageau ,
Minted, the premium design marketplace for one-of-a-kind holiday cards and gifts, today announced the launch of a holiday card collection with luxury sleepwear brand, Petite Plume. The collection draws inspiration from Petite Plume’s Holiday 2024 Collection and holiday moments and features 10 holiday cards and a curated assortment of elegant stationery accessories. For many families, unwrapping gifts and posing for photos in... Read More
Adapting to Modern Leadership Challenges with Gary C. Laney Marketing Podcasts 

Adapting to Modern Leadership Challenges with Gary C. Laney

GaryPageau ,
In the latest episode of the Dead Pixel Society podcast, host Gary Pageau delves into the profound insights of Gary C. Laney, an entrepreneur, author, and strategic consultant. Gary’s journey from a family steeped in entrepreneurship to becoming a high-tech innovator and successful entrepreneur offers a compelling narrative on mastering strategic influence. The episode begins by exploring the difference between... Read More