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Gartner: Marketers must focus on boosting Gen Z’s personal brand to make them loyal customers Events Marketing Press releases 

Gartner: Marketers must focus on boosting Gen Z’s personal brand to make them loyal customers

New Research Reveals Top Strategies for Marketers Looking to Connect with Gen Z Consumers STAMFORD, Conn.–(BUSINESS WIRE)–Generation Z (Gen Z) consumers are 1.5 times more likely to follow a brand that provides content that boosts their own image, according to Gartner, Inc. Where previous generations were concerned with fitting in, Gartner research — which was presented at Gartner Marketing Symposium/Xpo in San... Read More
Consumer Technology Survey reveals influence of video reviews, social media and brand ethics Market research Marketing Press releases 

Consumer Technology Survey reveals influence of video reviews, social media and brand ethics

Annual report from Matter Communications shows stark changes in content consumption that demand diversification of mediums and media relations strategies BOSTON–(BUSINESS WIRE)–Data released by Matter Communications – a Brand Elevation Agency specializing in PR, social media, creative services and digital marketing – revealed considerable year-over-year shifts in how shoppers learn about consumer technology products, the skyrocketing reliance on video and the value placed... Read More
Fujifilm North America announces marketing alliance with Skylum Marketing Press releases 

Fujifilm North America announces marketing alliance with Skylum

Valhalla, New York – WEBWIRE – Thursday, May 9, 2019 – FUJIFILM North America Corporation (Fujifilm) is pleased to announce a marketing agreement with Skylum, an award-winning leader in photo editing software, in a move designed to provide photographers with access to the premium tools, education, and interactive opportunities both companies have to offer. The companies are planning several activities over the course of... Read More
Canon partners with Card Isle for print-at-home greeting card platform Marketing Press releases 

Canon partners with Card Isle for print-at-home greeting card platform

MELVILLE, NY, April 18, 2019 – Mother’s Day, birthdays, anniversaries, – all of these big holidays have something in common: greeting cards. When 82% of Americans choose printed greeting cards over their digital counterparts1, the demand for high-quality greeting cards is astounding. In the spirit of celebration, Canon U.S.A., Inc., a leader in digital imaging solutions, is excited to work with... Read More
Adventure photographer Chris Burkard endorses olloclip Marketing Press releases 

Adventure photographer Chris Burkard endorses olloclip

Legendary photographer uses olloclip to make his iPhone’s camera do more FOOTHILL RANCH, Calif., April 17, 2019 (GLOBE NEWSWIRE) — olloclip, the pioneer in accessory lenses for cell phone cameras, today announced its collaboration with professional photographer and adventurer Chris Burkard. In a new video from olloclip, Burkard details how the olloclip lens system paired with his iPhone is a go-to tool for... Read More
First stock agency dedicated to Caribbean travel and tourism launched Marketing Press releases 

First stock agency dedicated to Caribbean travel and tourism launched

New site launches today with 1,000+ images; hundreds of new photos to be added weekly NEW YORK, Feb. 7, 2019 /PRNewswire/ — Uncommon Caribbean, an innovative travel and lifestyle website showcasing the best of the West Indies, announced today the launch of Uncommon Caribbean Images, an all-new online stock photo library dedicated exclusively to Caribbean travel and tourism. The first and only Caribbean-focused photo library of its... Read More
Vistaprint launches new brand platform ‘Own The Now’ Marketing News Press releases 

Vistaprint launches new brand platform ‘Own The Now’

Empowering Small Business Owners to Seize the Opportunity February 04, 2019 09:00 AM Eastern Standard Time – WALTHAM, Mass.–(BUSINESS WIRE)–Vistaprint, the leading online provider of marketing products and services to small businesses, announced its new global brand platform ‘Own The Now’. The brand refresh reinforces Vistaprint’s dedication to empowering small businesses to look and feel professional across all their marketing.... Read More
NEOMODERN challenges you with “The Fifty” Marketing Opinion 

NEOMODERN challenges you with “The Fifty”

Our friends at the San Francisco concierge photo printer NEOMODERN have launched a new “Photo School” page for helping everyday photographers improve their photography by looking at 50 Classic Photos. Selected from 50 black-and-white photos from founder Michael Rubin‘s private collection, the photos were selected due to their aesthetic and natural qualities. Viewers are asked to look at the photos... Read More
Fewer consumers celebrating Valentine’s Day but those who do are spending more Marketing Press releases 

Fewer consumers celebrating Valentine’s Day but those who do are spending more

WASHINGTON, January 29, 2019 – Americans are expected to spend a record amount on Valentine’s Day this year despite a years-long decrease in the percentage of people celebrating the holiday, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. “The vast majority of Valentine’s Day dollars are still spent on significant others,... Read More
Three photo/imaging trends for 2019 Marketing Opinion 

Three photo/imaging trends for 2019

As 2019 begins, it’s time to look ahead at the trends impacting photo/imaging and marketing for the coming year. The world is changing so fast, we will be updating readers continually over the next 12 months! Demographics It wasn’t too long ago where the photo industry was reeling with the introduction of the Millennials into the marketplace. Photo marketers had... Read More
Differentiation of services in a commodity market Marketing Opinion Sponsored post 

Differentiation of services in a commodity market

Every consumer product today is lending itself to personalization. Smartphones are essentially slabs of plastic, glass and metal, yet consumers spend a lot of money on cases, on pop sockets and on other adornments to customize them. Clothes can be ordered online with custom designs, custom fit and even custom labels. According to The State of Fashion 2018 report from... Read More
Canon woos new customers with series of fun retail events, via Black Enterprise Marketing News 

Canon woos new customers with series of fun retail events, via Black Enterprise

Black Enterprise featured Canon Portals, a series of experiential retail events designed to give the customer a unique user experience surrounding its new products. The two-week extravaganza were set up from Nov. 29-Dec. 16, 2018, allowing the customer to take photo-walks, book workshops and speak to on-site camera experts in addition to partaking in a six-piece series of sets molded... Read More
Comscore reports Thanksgiving weekend online sales trends Marketing Press releases 

Comscore reports Thanksgiving weekend online sales trends

Comscore’s director of survey innovation, Ian Essling, posted these observations about the power of discounts and online trends over the 2018 Thanksgiving/Black Friday/Cyber Monday weekend festivities: This year’s online retail holiday weekend proved, yet again, the power of discounts. Thanksgiving, Black Friday, and Cyber Monday all posted +28% or higher digital commerce spending versus 2017, as consumers increasingly took to... Read More
Picfair launches “Plus”: Personalized stores for photographers Marketing Press releases 

Picfair launches “Plus”: Personalized stores for photographers

Picfair, the London-based photography platform, today announced a major addition to its Stores product – allowing any photographer to launch a personalized photography store selling digital downloads and a range of high-quality prints. LONDON (PRWEB) NOVEMBER 21, 2018 – “Until now, options for photographers looking to sell their images were expensive and complicated,” says Picfair founder Benji Lanyado. “We’d see... Read More
Michigan takes the 2018 top spot for Fall Foliage Photography in Nikon’s annual nationwide campaign Marketing Press releases 

Michigan takes the 2018 top spot for Fall Foliage Photography in Nikon’s annual nationwide campaign

MELVILLE, N.Y., Nov. 15, 2018 /PRNewswire/ — Today, Nikon Inc. announced the winner of the company’s fourth annual nationwide search for the “Top Spot for Fall Foliage”, naming Michigan as the best state for fall photography in the United States. Participants from all 50 states were more eager than ever to showcase their state’s beautiful autumn landscapes, but it was Michigan... Read More
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