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Lizzie Ross from London creates the 75 millionth CEWE Photobook Marketing News 

Lizzie Ross from London creates the 75 millionth CEWE Photobook

CEWE announced its 75 millionth CEWE PHOTOBOOK was produced for customer Lizzie Ross in the United Kingdom. CEWE started producing its signature books in 2005 and the millionth copy rolled off the presses two years later. The company says the CEWE PHOTOBOOK is now the best-selling photo book in Europe. About 6.5 million are produced each year. CEWE’s 75 millionth... Read More
The Dead Pixels Society podcast: Competing in online retail with Jason R. Boyce Marketing Podcasts 

The Dead Pixels Society podcast: Competing in online retail with Jason R. Boyce

Gary Pageau of the Dead Pixels Society talks with online retail expert Jason R. Boyce about the challenges of today’s fourth-quarter holiday season, strategies for competing against Amazon,  how to respond when Amazon copies your product, and the benefit of private-label products. Boyce is the founder and CEO of Avenue7Media.com and the co-author, with Rick Cesari, of The Amazon Jungle. Boyce is an entrepreneur and CEO with nearly 20 years... Read More
Studio Source Yearbooks launches “Culture of Support” Campaign Marketing 

Studio Source Yearbooks launches “Culture of Support” Campaign

Studio Source Yearbooks Overview from Studio Source Yearbooks. Leading national yearbook publisher, Studio Source Yearbooks, officially kicked off a new evolution of the brand recently, with a fresh look-and-feel, bringing to life a modern color palette and illustrations, the company said, adding “The ‘Culture of Support’ campaign signals the next chapter in our brand evolution work.” “Our tagline from the... Read More
Shutterfly launches brand campaign, “Make It a Thing” Marketing 

Shutterfly launches brand campaign, “Make It a Thing”

Leading personalized photo products maker Shutterfly debuted the first fruits of the partnership with its new marketing agency, Mischief @ No Fixed Address, with its new “Make it a Thing” integrated marketing campaign. Shutterfly officially kicked off a new evolution of the brand positioning recently with a fresh brand look-and-feel, bringing to life a modern color palette and illustrations, the... Read More
NRF: Halloween spending to reach all-time high of $10.14 billion this year Marketing 

NRF: Halloween spending to reach all-time high of $10.14 billion this year

Consumer spending on Halloween-related items is expected to reach an all-time high of $10.14 billion, up from $8.05 billion in 2020, according to the National Retail Federation’s (NRF) annual survey conducted by Prosper Insights & Analytics. Plans to celebrate Halloween are up this year compared with last and are close to pre-pandemic levels. “Americans plan to spend more than ever... Read More
10 steps to jumpstarting your holiday preparations Feature Marketing Tips and tricks 

10 steps to jumpstarting your holiday preparations

Guest post by Elizabete Smite, Content Marketing Specialist at Printful This will be a holiday season like no other. With more people shifting to online shopping, it’s predicted ecommerce will reach its first trillion-dollar year of sales. As an ecommerce store owner, this means new potential customers and the opportunity to grow your online business this holiday season. It also... Read More
Maximize SEO and marketing with Lorraine Ball Marketing News Podcasts 

Maximize SEO and marketing with Lorraine Ball

Gary Pageau of the Dead Pixels Society talks with marketing expert Lorraine Ball. She talks about effective strategies for boosting SEO, for creating content, and how to gauge the effectiveness of marketing. Ball is the founder of Roundpeg, a digital agency in Carmel, Indiana, building smart strategies for businesses who want to use internet marketing to grow. Founder of the Digital Toolbox, an online community for business owners... Read More
Retail shopping and marketing trends in a post-COVID world, with Michael Osborne, Wunderkind Marketing Podcasts 

Retail shopping and marketing trends in a post-COVID world, with Michael Osborne, Wunderkind

Gary Pageau of the Dead Pixels Society talks with Michael Osborne, president of Wunderkind about retail and marketing trends, how COVID-19 affected retail,  and why Precision Camera is his favorite camera store. Listen here. Osborne is the President of Wunderkind. With more than 30 years of experience in marketing technology, he is an established industry leader trusted by major brands such as Bloomingdale’s, Hilton, and Santander Bank. His... Read More
Layflat.com updates website to accommodate expanding business Marketing 

Layflat.com updates website to accommodate expanding business

Meggen, Switzerland-based Layflat.com has continued to grow since its founding last year, the company says, driven by the success of its EU-qualified bookbinding systems in automating premium layflat book production. To support customers from around the world, Layflat.com now has sales/distribution/support partners in 22 countries and has updated its website www.layflat.com. “Small-to-medium size printers worldwide are recognizing that automating production... Read More
Dead Pixels Society podcast: The changing trends of photographer education, with Skip Cohen Marketing Podcasts 

Dead Pixels Society podcast: The changing trends of photographer education, with Skip Cohen

Gary Pageau of the Dead Pixels Society talks with industry veteran Skip Cohen, of Skip Cohen University (SCU). From his start washing bottles in a Polaroid Corp. lab, Cohen has crafted a long-standing career in multiple stages in the photographic industry. In this interview, Cohen talks about his varied career, starting his own company,  business practices for photographers, and what lessons can be learned from COVID-19. Cohen... Read More
The Dead Pixels Society podcast: Lessons learned from a life in the photo business, with Fred Lerner, MailPix Marketing Podcasts 

The Dead Pixels Society podcast: Lessons learned from a life in the photo business, with Fred Lerner, MailPix

Gary Pageau of the Dead Pixels Society talks with Fred Lerner, CEO and founder, MailPix, about the photo/imaging business. A meeting in a summer camp darkroom started Lerner on a decades-long career with leading photo industry companies like Berkey Photo and Eastman Kodak Co., as well as his own photofinishing labs, Lerner Photo and Lerner Processing Labs. He was also active in the Australian photofinishing industry at the dawn of one-hour processing. Later, ... Read More
NRF: Mother’s Day spending to total $28.1 billion Marketing 

NRF: Mother’s Day spending to total $28.1 billion

Mother’s Day spending is expected to total a record $28.1 billion this year, up by $1.4 billion from 2020, according to the annual survey released by the National Retail Federation (NRF). Approximately 83 percent of U.S. adults are expected to celebrate the annual holiday. “There is a lot of consumer optimism around Mother’s Day this year as more people are... Read More
CG Pro Prints launches national pro photographer promotion campaign Marketing News Promotions 

CG Pro Prints launches national pro photographer promotion campaign

CG Pro Prints, the professional output business of Circle Graphics, is campaigning to raise the value of professional photography to consumers. The company has launched an expansive Professional Photographer Billboard Project, fueled by a nationwide talent search, which will result in more than 100 billboards touting the reasons why a consumer should hire a professional photographer. The billboards go live... Read More
The Dead Pixels Society podcast: Adapting to rapid technology change, with Marion Duchesne, CEO and founder, Mediaclip Marketing Podcasts 

The Dead Pixels Society podcast: Adapting to rapid technology change, with Marion Duchesne, CEO and founder, Mediaclip

Gary Pageau of the Dead Pixels Society talks with Marion Duchesne, CEO and founder of Mediaclip, a Montreal, Canada, leader in the photo personalization software market. Duschene has lead the company through numerous technological, marketing, and strategic changes over the 15-year-life of the company. Duchesne also talks about her experience as a woman founder in the photo technology industry and... Read More
WhiteWall expands Ambassador Program with five new faces Marketing 

WhiteWall expands Ambassador Program with five new faces

WhiteWall is expanding its Ambassador Program with the addition of five international photographers who will provide insights into their daily professional lives and their work with WhiteWall products. There are now a total of nine. The program is scheduled to expand further in the second half of 2021. Since launched in October 2020, WhiteWall Ambassador Program expanded its reach with... Read More