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Chief Marketer: Shutterfly CMO explains holiday marketing campaign Marketing News 

Chief Marketer: Shutterfly CMO explains holiday marketing campaign

GaryPageau
Chief Marketer writer April Berthene caught up with Shutterfly CMO Bree Casart, who spelled out the company’s fourth-quarter marketing plans. “While some consumers may be looking to spend less this season, they still intend to spend on holiday traditions and gifts with meaning,” Casart said to Berthene. Shutterfly’s tagline is similar to prior years: “Make something that means something.”  Consumers... Read More
WhiteWall adds frames, passe-partouts, and glass to its sample sets  Marketing 

WhiteWall adds frames, passe-partouts, and glass to its sample sets 

GaryPageau
Premium photo lab WhiteWall will be offering new product samples for frames, passe-partouts, and glass. This will allow WhiteWall customers the opportunity to gauge the materials before they buy. The range expansion aims to provide a sound basis for decision-making to achieve the best possible results and enable customers to plan with greater certainty. The new samples are aimed equally... Read More
Pixami announces Yearbook Pro support, sales and marketing kit Marketing News Updates 

Pixami announces Yearbook Pro support, sales and marketing kit

GaryPageau ,
Pixami has announced a new, comprehensive Support, Sales & Marketing Kit for 2026. All materials are accessible as self-service, customizable, brandable, and printable PDFs, ready to elevate your yearbook sales and marketing efforts. Among the materials: Support Materials Yearbook Ladder Poster Fonts Poster Content & Design Guides User Guides Sales & Marketing Materials Sales Posters — Customizable, with Multiple Unique Designs.... Read More
Digital Strategy in the AI Era: Tactics for Photo Retailers with Max DesMarais Marketing Podcasts 

Digital Strategy in the AI Era: Tactics for Photo Retailers with Max DesMarais

GaryPageau
The digital marketing landscape has transformed drastically, forcing photo retailers and imaging businesses to rethink their strategies. In this illuminating conversation with Max DesMarais, Director of Strategy at Vital Design, we explore how small photo businesses can effectively compete against industry giants despite limited marketing budgets. DesMarais reveals a significant shift that’s reshaping the marketing world: organic search visibility is declining as... Read More
Abundance Mindsets and the Art of Selling Without Selling, with Marc Von Musser Marketing Podcasts 

Abundance Mindsets and the Art of Selling Without Selling, with Marc Von Musser

GaryPageau
What if everything you’ve been taught about sales is actually holding you back from extraordinary success? Marc Von Musser, sales expert and founder of Soar and Roar, challenges conventional wisdom with a refreshing perspective that could transform your approach to business. Growing up as the son of a renowned photographer who captured 150 national magazine covers in a single year, Von Musser learned early... Read More
New campaign for Polaroid Flip camera celebrates analog Marketing 

New campaign for Polaroid Flip camera celebrates analog

GaryPageau ,
Instant photography pioneer Polaroid is leaning into its analog roots in a campaign to launch is new Polaroid Flip camera. “The Camera for an Analog Life” takes aim at “digital exhaustion” and offers analog photography and prints as an antidote to today’s screen-based life. The campaign combines Polaroid photos, which capture the beauty of real life, with provocative copy lines... Read More
Sell Without Selling: The Power of Personal Branding with Jorge Olson Marketing Podcasts 

Sell Without Selling: The Power of Personal Branding with Jorge Olson

GaryPageau
What’s the secret to taking five companies public and raising over $100 million? According to Jorge Olson, it all comes down to personal branding—a philosophy he’s refined across decades as an executive marketer, brand expert, and serial entrepreneur. From his earliest days studying influence as a 12-year-old to becoming a VP of Marketing by 27, Olson reveals the counter-intuitive strategies that... Read More
Sony Electronics offering new license packages for volume photography Marketing Updates 

Sony Electronics offering new license packages for volume photography

GaryPageau ,
Sony Electronics Inc. is offering a new series of license packages built for volume photography applications, including school photography, theme parks, and cruise ships. Expanding on the company’s Custom Grid Line license, which allows users to pre-set tailored grid lines on the camera display to ensure consistent composition and sizing in high-volume settings, the latest upgrade packages for the Alpha... Read More
Shutterstock unveils new brand identity Marketing News 

Shutterstock unveils new brand identity

GaryPageau
Shutterstock, Inc. announced a new visual identity to make itself relevant in an age of Gen AI solutions and competitors. The company said it has “reintroduced itself as the essential, universal ingredient brands need to make their work more effective. This rebrand marks Shutterstock’s strategic evolution as a family of brands delivering scalable creative and GenAI solutions to help customers... Read More
General Formulations donates full trailer wrap to Mary Free Bed Wheelchair & Adaptive Sports Program Marketing News 

General Formulations donates full trailer wrap to Mary Free Bed Wheelchair & Adaptive Sports Program

GaryPageau
General Formulations, a family-owned manufacturer of pressure-sensitive media located in West Michigan, has donated a full trailer wrap to the Mary Free Bed Wheelchair and Adaptive Sports Program, supporting its mission to bring movement and opportunity to individuals with physical disabilities. Wheelchair and adaptive sports provide critical benefits for individuals with physical disabilities, improving fitness, coordination, self-esteem, and community connection.... Read More
Finding the Expert in You: How Ann Carden Transforms Expertise into Businesses Marketing News 

Finding the Expert in You: How Ann Carden Transforms Expertise into Businesses

GaryPageau
What if your greatest business opportunity isn’t something new, but something you already possess? In this eye-opening conversation with business growth expert Ann Carden, we explore how entrepreneurs can transform their expertise into thriving, profitable businesses. Carden’s journey from teaching neighborhood craft classes at age eight to building and selling five successful companies offers a masterclass in business evolution. Rather... Read More
Social media mastery with less effort with Katie Brinkley Marketing Podcasts 

Social media mastery with less effort with Katie Brinkley

GaryPageau
Are you exhausted trying to keep up with endless social media demands while running your business? What if you could achieve better results with just four strategic posts? Katie Brinkley, founder of Next Step Social, author, and podcast host, reveals a game-changing approach to social media that’s perfect for photo retailers, lab owners, and camera stores who need an effective... Read More
The four-post strategy: Revolutionize your business social media approach Feature Marketing 

The four-post strategy: Revolutionize your business social media approach

GaryPageau
In the fast-paced digital landscape, businesses in the photo imaging industry often struggle to maintain an effective social media presence while running their operations. On a recent episode of the Dead Pixel Society podcast, host Gary Pageau interviewed Katie Brinkley, founder of Next Step Social and author of “The Social Shift,” who shared insights about social media efficiency for small... Read More