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Dead Pixels Society podcast: The consumer-focused approach of award-winning photo app, Popsa Marketing Podcasts 

Dead Pixels Society podcast: The consumer-focused approach of award-winning photo app, Popsa

Gary Pageau of the Dead Pixels Society talks with Liam Houghton, CEO, and Declan Mellett, chairman, of Popsa, the U.K.-based photo book app. Houghton and Mellett talked about the company’s non-traditional beginnings, its customer-focused design and strategy and the future role AI will play in the creation of personalized photo content. Popsa launched in March 2016. The app is now available in 50 countries around the globe and... Read More
Lensrentals shares gear rental trends Marketing 

Lensrentals shares gear rental trends

LensRentals published its annual review of camera body and lens rentals for the year. Despite the global pandemic that brought much of the industry to a halt, the company was still able to rent thousands of pieces of gear. As customary, Canon dominated the new release chart in 2020, with RF mounts being rented 8 times that of rentals of Nikon... Read More
How to help your business grow through optimized blog posts Marketing 

How to help your business grow through optimized blog posts

Business owners are most likely aware of the need for advertising to grow their ventures online. This can come in the form of digital posters, product photos, and website design. But sometimes, the aforementioned variables just don’t do the trick in generating leads. Luckily, optimized blog posts have become game-changers, helping to increase brand awareness and getting people to visit... Read More
Canva study reveals creative photography on the rise Marketing 

Canva study reveals creative photography on the rise

Global online design platform Canva has released new research revealing an enduring boost in individual creativity across the United States., as Americans find new ways to find fulfillment during the pandemic. The nationally representative study of 2,000 Americans, commissioned by Canva, reveals more than half (51 percent) of Americans have picked-up a new creative past-time, or revisited an old one, since... Read More
MailPix, Erin Manning team up for holiday card photo tips Marketing News 

MailPix, Erin Manning team up for holiday card photo tips

MailPix, the photo-printing, canvas and gifting site, has released a video “Holiday Portraits for Your Photo Cards” featuring Erin Manning, photographer and media personality. In the five-minute video, Manning provides easy-to-follow fun tips for getting the best family photos for a holiday greeting card, using any camera. Among the tips: Have a card design picked out ahead of time –... Read More
CEWE counters discount positioning with “What Really Counts” campaign Marketing 

CEWE counters discount positioning with “What Really Counts” campaign

Europe’s largest photo printing company, CEWE, launched a campaign to be the antithesis of deep discounts and promotional prices fo the holiday season by emphasizing the emotional appeal of photo products. “Every day, our customers entrust us with their most personal things in the form of their photos,” says Thomas Mehls, CEWE board member. “That is why it is extremely... Read More
IDC says smartphone shipments to grow in holiday quarter Market research Marketing 

IDC says smartphone shipments to grow in holiday quarter

Following a stronger than expected third quarter, the global smartphone market is expected to return to growth during the holiday quarter this year, according to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker. The IDC predicts smartphone shipments are forecast to grow 2.4% year over year in the fourth quarter, followed by 4.4% year-over-year growth in 2021. The market... Read More
NRF: October retail sales grew as consumers started holiday shopping early   Market research Marketing 

NRF: October retail sales grew as consumers started holiday shopping early  

Retail sales grew for the sixth month in a row in October, with sales significantly better than the same time a year ago as the economy continued to recover and consumers began their holiday shopping early, reported the National Retail Federation (NRF). “We are encouraged by another positive retail sales number for October — the sixth consecutive positive monthly gain... Read More
Mimeo Photos adds tabletop decor, ornaments in time for the holidays Marketing 

Mimeo Photos adds tabletop decor, ornaments in time for the holidays

Mimeo Photos continues to expand its product offerings. The company has added a new set of eight holiday photo ornaments in acrylic, metal, and wood varieties in time for gift-giving season. For around the home, the company also added tabletop photo display products, include metal desk prints, hardboard photo prints, and acrylic photo prints. In early October, Mimeo Photos added... Read More
Shutterfly breaks “Let Good Fly” holiday campaign Marketing News 

Shutterfly breaks “Let Good Fly” holiday campaign

Leading consumer photo personalization site Shutterfly premiered its “Let Good Fly” 2020 holiday ad campaign this week. Rather than avoid the realities of a less-than-desirable pandemic year, the light-hearted spot “Let the good fly” confronts it head on. Created by long-time ad agency Argonaut, the spot features various characters showing how they coped with 2020, including a bread-baking mom, a... Read More
NRF chief economist says strong retail sales growth ‘points to the resiliency of consumers’ Marketing 

NRF chief economist says strong retail sales growth ‘points to the resiliency of consumers’

Retail sales have largely recovered from the pandemic heading into the holiday season but the growing number of coronavirus cases remains a threat and additional federal stimulus could help keep the economy on track, said Jack Kleinhenz, chief economist, National Retail Federation. “Strong growth in retail sales during the last few months points to the resiliency of consumers even in... Read More
“New normal” creating new consumer types for the holiday season Marketing 

“New normal” creating new consumer types for the holiday season

The holidays have always been a time for friends and family to come together but the realities of a worldwide pandemic have affected shopping and other holiday activities, according to Nielsen. Nielsen predicts consumers will fall into one of five groups spanning the spectrum of existing financial and physical restrictions: Basket Reset – Redefine What’s Festive: Holiday spending and gift etiquette... Read More
Cherry Hill going virtual for 2020 holiday photos Marketing 

Cherry Hill going virtual for 2020 holiday photos

Cherry Hill Programs announced its expansion into the virtual technology sector for holiday photos for the first time since its inception. The legacy brand has launched “Create Holiday Magic,” tailored specifically around the current COVID-19 pandemic, to help families keep their holiday traditions alive, the company said. Beginning on Nov. 6, 2020, Santa can connect with children and families all... Read More
NRF: Consumers prioritize spending on family, friends ahead of holiday season Marketing 

NRF: Consumers prioritize spending on family, friends ahead of holiday season

In total consumers plan to spend $997.79 on gifts, holiday items such as decorations and food, and additional “non-gift” purchases for themselves and their families, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. “Consumers have demonstrated their resilience and adaptability throughout these extraordinary times,” said NRF President and CEO Matthew Shay.... Read More