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Shutterfly targets diversity in new holiday campaign Marketing News Opinion Promotions 

Shutterfly targets diversity in new holiday campaign

Photo personalization leader Shutterfly launched on Monday its first advertising campaign in three years, according to Mediapost.com. The “Anything Flys” campaign emphasizes the importance of connecting with friends and family and encourages users to send cards for any reason, not just for the holidays. The campaign was created by Argonaut, a marketing agency with high-profile consumer goods company clients like... Read More
GoPro kicks off million dollar challenge for HERO8 Black + MAX camera owners Marketing Press releases Promotions 

GoPro kicks off million dollar challenge for HERO8 Black + MAX camera owners

SAN MATEO, Calif., Oct. 15, 2019 /PRNewswire/ — GoPro, Inc. is putting up $1,000,000 to celebrate the creativity and passion of the GoPro-owner community with the GoPro Million Dollar Challenge. Open exclusively to owners of HERO8 Black and MAX cameras, the GoPro Million Dollar Challenge will award an equal share of $1,000,000 to entrants whose video clips are included in the... Read More
Leica Camera USA grants support women in photography Marketing Press releases 

Leica Camera USA grants support women in photography

Each recipient will receive $10,000 and a Leica Q2 to pursue a personal project relevant to today’s social and political climate, as expressed through the female perspective ALLENDALE, N.J., Oct. 16, 2019 /PRNewswire/ — Following the launch of the Leica Women Foto Project earlier this year – a platform dedicated to the expansion of diversity and inclusion in photography – Leica Camera USA is proud to... Read More
September retail sales grew 4.5 percent over last year Marketing Press releases 

September retail sales grew 4.5 percent over last year

WASHINGTON, October 16, 2019 – Retail sales in September were down 0.1 percent seasonally adjusted from August but up 4.5 percent unadjusted year-over-year, the National Retail Federation said today. The numbers exclude automobile dealers, gasoline stations and restaurants. “The pullback in September compared with August is possibly a reaction to increased fears over U.S.-China tensions,” NRF Chief Economist Jack Kleinhenz... Read More
YouCam reveals the 2019 augmented reality Halloween costume makeup collection Marketing News Updates 

YouCam reveals the 2019 augmented reality Halloween costume makeup collection

YouCam Apps brings striking AI and AR Halloween Costume Makeup looks and photo effects to life for a seriously spooky interactive experience. NEW YORK–(BUSINESS WIRE)-–Perfect Corp., the company behind the world’s leading virtual beauty and photo editing apps, YouCam Makeup and YouCam Perfect, debuts it’s annual Halloween collection featuring a lineup of scary good costume makeup looks and spooky photo editing filters to... Read More
PastBook unveils new brand identity, launches global One-Click Photo Products platform Marketing News Opinion 

PastBook unveils new brand identity, launches global One-Click Photo Products platform

PastBook announces today that it has refreshed its logo and identity. The new look supports the company’s growth plans around its newly launched One-Click Photo Products platform. According to a company press release, PastBook’s sophisticated technology platform will enable anyone around the world to “automagically” turn their Facebook or Instagram photos into printed photo products such as photo books, cards,... Read More
Fujifilm launches “Create Forever,” a story-focused content series about photography Events Marketing Press releases Promotions 

Fujifilm launches “Create Forever,” a story-focused content series about photography

Valhalla, N.Y. – WEBWIRE – Tuesday, September 17, 2019 – The Electronic Imaging Division of FUJIFILM North America Corporation has announced the launch of Create Forever, a new story-focused content series that brings to life unique and powerful stories of triumph, perseverance, and purpose, while celebrating the art of photography and the importance of creating work with intention and purpose. Drawn from its community... Read More
Fujifilm appoints McCann to launch global Instax campaign Marketing Press releases 

Fujifilm appoints McCann to launch global Instax campaign

New branding initiative focuses on empowering creative lifestyles and the INSTAX experience Valhalla, N.Y., September 16th, 2019— The Imaging Division of FUJIFILM North America Corporation is excited to announce that it has partnered with McCann on the launch of a new, interactive global branding campaign for its INSTAX line of products. The campaign focuses not just on brand awareness, but the importance... Read More
Blast from the Past: Visit the Photo/Image News Network archives Feature Market research Marketing News 

Blast from the Past: Visit the Photo/Image News Network archives

Through the generosity of Chris Lydle, the archives of the former Photo/Imaging News Network (P/INN) website is now archived on the Dead Pixels Society. Click here to relive the heyday of the early digital photography era, when HP was interested in photo specialty dealers, when digital cameras ruled and when cell phones were mostly used for phone calls. (Some links... Read More
Gartner: Marketers must focus on boosting Gen Z’s personal brand to make them loyal customers Events Marketing Press releases 

Gartner: Marketers must focus on boosting Gen Z’s personal brand to make them loyal customers

New Research Reveals Top Strategies for Marketers Looking to Connect with Gen Z Consumers STAMFORD, Conn.–(BUSINESS WIRE)–Generation Z (Gen Z) consumers are 1.5 times more likely to follow a brand that provides content that boosts their own image, according to Gartner, Inc. Where previous generations were concerned with fitting in, Gartner research — which was presented at Gartner Marketing Symposium/Xpo in San... Read More
Consumer Technology Survey reveals influence of video reviews, social media and brand ethics Market research Marketing Press releases 

Consumer Technology Survey reveals influence of video reviews, social media and brand ethics

Annual report from Matter Communications shows stark changes in content consumption that demand diversification of mediums and media relations strategies BOSTON–(BUSINESS WIRE)–Data released by Matter Communications – a Brand Elevation Agency specializing in PR, social media, creative services and digital marketing – revealed considerable year-over-year shifts in how shoppers learn about consumer technology products, the skyrocketing reliance on video and the value placed... Read More
Fujifilm North America announces marketing alliance with Skylum Marketing Press releases 

Fujifilm North America announces marketing alliance with Skylum

Valhalla, New York – WEBWIRE – Thursday, May 9, 2019 – FUJIFILM North America Corporation (Fujifilm) is pleased to announce a marketing agreement with Skylum, an award-winning leader in photo editing software, in a move designed to provide photographers with access to the premium tools, education, and interactive opportunities both companies have to offer. The companies are planning several activities over the course of... Read More
Canon partners with Card Isle for print-at-home greeting card platform Marketing Press releases 

Canon partners with Card Isle for print-at-home greeting card platform

MELVILLE, NY, April 18, 2019 – Mother’s Day, birthdays, anniversaries, – all of these big holidays have something in common: greeting cards. When 82% of Americans choose printed greeting cards over their digital counterparts1, the demand for high-quality greeting cards is astounding. In the spirit of celebration, Canon U.S.A., Inc., a leader in digital imaging solutions, is excited to work with... Read More
Adventure photographer Chris Burkard endorses olloclip Marketing Press releases 

Adventure photographer Chris Burkard endorses olloclip

Legendary photographer uses olloclip to make his iPhone’s camera do more FOOTHILL RANCH, Calif., April 17, 2019 (GLOBE NEWSWIRE) — olloclip, the pioneer in accessory lenses for cell phone cameras, today announced its collaboration with professional photographer and adventurer Chris Burkard. In a new video from olloclip, Burkard details how the olloclip lens system paired with his iPhone is a go-to tool for... Read More
First stock agency dedicated to Caribbean travel and tourism launched Marketing Press releases 

First stock agency dedicated to Caribbean travel and tourism launched

New site launches today with 1,000+ images; hundreds of new photos to be added weekly NEW YORK, Feb. 7, 2019 /PRNewswire/ — Uncommon Caribbean, an innovative travel and lifestyle website showcasing the best of the West Indies, announced today the launch of Uncommon Caribbean Images, an all-new online stock photo library dedicated exclusively to Caribbean travel and tourism. The first and only Caribbean-focused photo library of its... Read More
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