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MYPICTURE UK survey finds mums value meaning over formula on Mother’s Day Marketing 

MYPICTURE UK survey finds mums value meaning over formula on Mother’s Day

GaryPageau ,
Mother’s Day gifting in the UK may be shifting away from formula-led purchasing and towards gifts that feel more meaningful, according to a new directional survey published by MYPICTURE UK and The Customization Group. The survey combined responses from a follower survey and Instagram polls, creating a directional sample of 100 respondents across six questions and three age groups. While... Read More
TIPA announces 2026 TIPA World Award winners Events Marketing Promotions 

TIPA announces 2026 TIPA World Award winners

GaryPageau , , , , ,
The Technical Image Press Association (TIPA) is pleased to announce the winners of the 2026 TIPA World Awards, recognizing the best photo and imaging products of the year. These awards honor outstanding achievements in imaging technology, product design, and user experience across professional, enthusiast, and consumer markets. The winners were selected during the annual General Assembly of TIPA members, which... Read More
Nikon names Brandon Woelfel and Tina Sokolovska as ambassadors Marketing 

Nikon names Brandon Woelfel and Tina Sokolovska as ambassadors

GaryPageau ,
Nikon Inc. announced Brandon Woelfel and Tina Sokolovska as the newest members of the prestigious Nikon Ambassador program. Woelfel and Sokolovska bring fresh creative energy and an exciting visual presence to their work, while setting trends and invigorating the imaging industry. “Since its inception more than 12 years ago, the ethos of the Ambassador program has always been to mentor,... Read More
CEWE commemorates 100 million CEWE Photobooks Marketing News 

CEWE commemorates 100 million CEWE Photobooks

GaryPageau ,
CEWE  reached an extraordinary milestone this year: the 100 millionth CEWE PHOTOBOOK was produced and delivered. Since its launch in 2005, the CEWE PHOTOBOOK has shaped the way personal moments are preserved and has become an integral part of our culture of remembrance, the company said. Now considered the best-selling photobook in Europe, the anniversary edition – a travel photobook... Read More
Seoul entrepeneur brings Kodak licensed apparel stores to Hong Kong Marketing 

Seoul entrepeneur brings Kodak licensed apparel stores to Hong Kong

GaryPageau ,
Time Out Hong Kong reports Kodak Apparel, a South Korean clothing brand officially authorised by Eastman Kodak Co., has opened its first-ever Hong Kong pop-up store at Airside in Kai Tak. Spanning 2,500 sq ft, the space is a vibrant, retro tribute to the aesthetic of Kodak and film photography, with the brand’s iconic yellow and red as colour accents,... Read More
Apple introduces Apple Creator Studio subscription service for its creative apps Marketing New Products 

Apple introduces Apple Creator Studio subscription service for its creative apps

GaryPageau ,
Apple has expanded its subscription portfolio with the Apple Creator Studio, a collection of powerful creative apps made up Final Cut Pro, Logic Pro, Pixelmator Pro, Keynote, Pages, Numbers, and later Freeform. Final Cut Pro introduces exceptional new video editing tools and intelligent features for Mac and iPad to improve the efficiency of even the most complex workflows. For the... Read More
Leica Camera, International Center of Photography offering 2026-27 Leica Scholarships Marketing 

Leica Camera, International Center of Photography offering 2026-27 Leica Scholarships

GaryPageau ,
Leica Camera and the International Center of Photography (ICP) announce the second annual Leica Scholarship at ICP, supporting a new generation of image-makers whose work reflects diverse perspectives and drives cultural conversation. Applications are now open for the 2026–27 academic year. The deadline to apply is March 1, 2026. Learn more about the One-Year Certificate Programs. Applications will be reviewed by a joint... Read More
The Creator Economy: Trust, technology, and the next wave of digital expression at Visual 1st Marketing News 

The Creator Economy: Trust, technology, and the next wave of digital expression at Visual 1st

GaryPageau , , , , , , , , , , , , , ,
The creator economy—a once-niche corner of digital media—has grown into a global powerhouse reshaping how culture, communication, and commerce intersect. During a recent panel discussion at the Visual 1st conference in October, featuring Jim Louderback, longtime media executive and writer of Inside the Creator Economy newsletter, and Hans Hartman, industry analyst and conference host, the conversation explored how artificial intelligence... Read More
Why knowing your audience beats trend-chasing every time, with Jessica Adanich Marketing Podcasts 

Why knowing your audience beats trend-chasing every time, with Jessica Adanich

GaryPageau
What if the problem isn’t your logo, but the foundation under it? We sit down with brand strategist Jessica Adanich to explore how real positioning, consistent visuals, and honest storytelling turn a business from forgettable to first choice. Adanich’s journey from sculpture and glass blowing to leading marketing at Mace, then launching Design Pod Studio, sets the stage for clear, field-tested advice:... Read More
KEH Camera launches Better Trade program Marketing 

KEH Camera launches Better Trade program

GaryPageau
KEH Camera, a North American leader in buying, selling, and trading pre-owned camera gear since 1979, launched Better Trade by KEH, a program that makes trading simpler and more flexible while delivering more value than ever before for those looking to trade equipment, the company said. Better Trade by KEH provides full-value quotes, a 5% KEH bonus toward KEH Certified Pre-Owned gear, and all... Read More
Chief Marketer: Shutterfly CMO explains holiday marketing campaign Marketing News 

Chief Marketer: Shutterfly CMO explains holiday marketing campaign

GaryPageau
Chief Marketer writer April Berthene caught up with Shutterfly CMO Bree Casart, who spelled out the company’s fourth-quarter marketing plans. “While some consumers may be looking to spend less this season, they still intend to spend on holiday traditions and gifts with meaning,” Casart said to Berthene. Shutterfly’s tagline is similar to prior years: “Make something that means something.”  Consumers... Read More
WhiteWall adds frames, passe-partouts, and glass to its sample sets  Marketing 

WhiteWall adds frames, passe-partouts, and glass to its sample sets 

GaryPageau
Premium photo lab WhiteWall will be offering new product samples for frames, passe-partouts, and glass. This will allow WhiteWall customers the opportunity to gauge the materials before they buy. The range expansion aims to provide a sound basis for decision-making to achieve the best possible results and enable customers to plan with greater certainty. The new samples are aimed equally... Read More
Pixami announces Yearbook Pro support, sales and marketing kit Marketing News Updates 

Pixami announces Yearbook Pro support, sales and marketing kit

GaryPageau ,
Pixami has announced a new, comprehensive Support, Sales & Marketing Kit for 2026. All materials are accessible as self-service, customizable, brandable, and printable PDFs, ready to elevate your yearbook sales and marketing efforts. Among the materials: Support Materials Yearbook Ladder Poster Fonts Poster Content & Design Guides User Guides Sales & Marketing Materials Sales Posters — Customizable, with Multiple Unique Designs.... Read More
Digital Strategy in the AI Era: Tactics for Photo Retailers with Max DesMarais Marketing Podcasts 

Digital Strategy in the AI Era: Tactics for Photo Retailers with Max DesMarais

GaryPageau
The digital marketing landscape has transformed drastically, forcing photo retailers and imaging businesses to rethink their strategies. In this illuminating conversation with Max DesMarais, Director of Strategy at Vital Design, we explore how small photo businesses can effectively compete against industry giants despite limited marketing budgets. DesMarais reveals a significant shift that’s reshaping the marketing world: organic search visibility is declining as... Read More