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Guest post: Four photography brands that are nailing their digital marketing News Opinion 

Guest post: Four photography brands that are nailing their digital marketing

In a digital age where consumers focus on the instant gratification of visuals and the attractive aesthetics of social media, photography brands have a head start against the rest. With a strong emphasis on imagery, an easily marketable product, and the ability to gather and utilize user-generated content for their own promotional gains, it’s not surprising that photography brands are... Read More
Improving customer acquisition and customer engagement online Opinion Sponsored post 

Improving customer acquisition and customer engagement online

The art of selling is a constant, regardless of the area. According to Zig Ziglar, according to one of the chief authorities on the selling, real success stems from getting people to trust you in order for them to want to do business with you. Though Ziglar developed this concept long before the emergence of e-commerce, it is still true.... Read More
Content marketing for photographers Feature Marketing 

Content marketing for photographers

In today’s multichannel world, marketing and advertising take many forms. There’s social media, paid media, PR, blogging, blogging and so forth. Breaking this down further, you’ve also got multiple social-media platforms — Twitter, LinkedIn, Pinterest, Facebook, Instagram, YouTube. Snapchat — and business pages — Facebook, Yelp, Google Business — all clamoring for your attention. How in the world is a... Read More
Animoto recognizes massive video advertising opportunity for small businesses on Instagram Press releases 

Animoto recognizes massive video advertising opportunity for small businesses on Instagram

$2500 worth of tests demonstrate better reach, reactions, and views for video on Instagram over Facebook, and further reach, more clicks, and lower CPCs on Instagram videos over carousel ads SAN DIEGO, Feb. 27, 2018 /PRNewswire/ — Ahead of Social Media Marketing World, Animoto, the company that makes it easy for anyone to create powerful and professional marketing videos, today announced... Read More
New Survey Finds Almost Half of U.S. Consumers Feel High Quality Product Images Are the Most Important Factor When Considering an Online Purchase Market research Press releases 

New Survey Finds Almost Half of U.S. Consumers Feel High Quality Product Images Are the Most Important Factor When Considering an Online Purchase

NEW YORK, Aug. 10, 2017 /PRNewswire/ — A survey conducted by Splashlight, the leading visual content (photography and video) creation company for e-commerce and social media, found that U.S. consumers consider high quality visual content from brands to be an increasingly important factor in purchase decision when shopping online. The Splashlight survey asked U.S. consumers about their online shopping habits and... Read More
Drawn to our DMA exhibit like a magnet, from the Darwillisms blog News 

Drawn to our DMA exhibit like a magnet, from the Darwillisms blog

Darwill will be exhibiting at the DMA 2013 conference, Oct. 12-17, at McCormick Place West, Chicago, Ill. As we mentioned last time, Darwill specializes in producing high-quality, cost-effective print materials in the sheet-fed and digital-print markets. In particular, Darwill features the high-speed Oce ColorStream 3500 six-color press, one of a few North American printers with this high-speed, roll-fed printer. The Oce ColorStream 3500 is an... Read More
Making the right connections: A Darwillisms blog post News 

Making the right connections: A Darwillisms blog post

From our post at Darwillisms, the Darwill Inc. blog: “In today’s multifaceted multimedia world, marketers have a daunting array of challenges facing them. More than just coming up with taglines and logos, marketers must create content engaging users and inspiring them to action. “The challenge is spanning that content across various platforms. We’ve all seen the copy-dense billboards that are... Read More
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