Did you realize more than 45% of the online consumers in the United States watch Facebook videos for roughly an hour a week? If you are like most business owners, you are passionate about using this social media platform to attract a wider audience. Posting new content on a regular basis is imperative if you want to make an impression on Facebook users.
While using text posts can be beneficial, you also need to think about using video on your Facebook business page. If you are new to the world of Facebook videos, you need to figure out how to create engaging content. With some research and the help of a Facebook ad maker, you can provide consumers with something they will share. Below are some things to consider when trying to make the perfect Facebook video.
Know what you want to talk about ahead of time
When trying to capture the attention of your audience with Facebook videos, you need to avoid producing rambling or long videos. Modern consumers do not have a very long attention span. This means you need to get your point across immediately to avoid losing viewers. The best way to accomplish this goal is by taking the time to iron out the details of your video before shooting it.
Having a script in hand will help you stay on message. Going over your script a few times is crucial when trying to fine-tune this text. If you are unsure about how to create a video script, working with marketing professionals is a must. With this professional help, you can get a comprehensive script in your hands quickly.
Put captions on your video content
As a business owner, you need to make sure the content you produce for Facebook has universal appeal. If you are using lower-quality equipment to make your videos, issues with unclear sounds may arise. Rather than completely scrapping a video due to these issues, you need to provide viewers with captions. Not only can captions help a person follow along with your video, but it also makes this content more accessible to individuals with hearing disabilities.
A recent study found more than 85% of Facebook video watchers leave the sound off. This is yet another reason to invest time and effort into captioning your videos. By making your videos more accessible, you can keep viewers engaged and interested in what your brand is offering.
Use different types of videos
Keeping the attention of your audience will require you to mix things up when it comes to the types of videos you publish on Facebook. Not only will you need to produce video content ahead of time to show your audience, but you also need to think about going live. Live videos are used to inform consumers and to provide them with a glimpse at what goes on behind the scenes.
If you are about to launch a new product or service, going live to showcase this information is a wise move. During these live videos, consumers will be able to ask questions or leave comments that you can respond to in real-time. By responding to these messages, you can create an open line of communication with consumers. This can be beneficial when trying to get these same consumers to invest in the products/services your business provides. While creating video content will be time-consuming and expensive, it is worth the investment.
Guest post by Wendy Dessler