Gooten partners with TikTok Shop for personalized products

Gary Pageau

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Gooten, a provider of print-on-demand fulfillment and technology solutions, announces a partnership with TikTok Shop to support sellers with a print-on-demand solution, including product catalog, supply chain, and order fulfillment. This partnership enables TikTok Shop sellers to quickly scale their businesses by leveraging Gooten’s expansive print-on-demand catalog and fulfillment network, totaling 425+ product listings and 100+ production locations, the company claims. TikTok Shop sellers have access to a wide range of products, including t-shirts, mugs, home decor, and more.

Gooten executives say they will support TikTok Shop sellers by streamlining the management of their print-on-demand supply chain, making it easier than ever to capitalize on TikTok Shop’s vast commerce potential. TikTok Shop orders will be given priority processing in Gooten’s network, the company added.

“TikTok Shop is a one-stop, seamless e-commerce ecosystem where users can go from discovery to action in a matter of seconds,” said Maddy Alcala, President of Gooten. “This model is perfectly suited to the powers of print-on-demand production, and the Gooten team is excited to partner with TikTok Shop to provide sellers access to our best-in-class fulfillment solution.”

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.