FUJIFILM France unveils new branding and website for MyFUJIFILM

Gary Pageau

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FUJIFILM France unveils new branding and website for MyFUJIFILM, representing the first step in a plan to transform the B2C photo printing brand in France and Europe, the company says. MyFUJIFILM was relaunched on the French market in May 2024 and offers a varied range of photo printing products ranging from photo albums to photo prints, including home decoration, personalized gifts and instax.

The brand renewal, carried out with partner agencies WeAreZag, Tom&Co, and Eleven Miles, includes a new logo, a new dynamic visual identity, a friendly and accessible tone, and new product images that highlight them. It aims to inspire everyday smartphone photographers as well as more discerning savvy photographers.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.