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Will Crockett is one of Americas premier hybrid photographers and is honored to be the creator of the “Talking Portrait”. Starting his career as a commercial and editorial photographer in the 90’s, Will rose quickly to prominence with a fresh engaging photographic style of portraiture than brought him assignments for TIME, NEWSWEEK, PEOPLE and TV GUIDE magazines before the age of 30. Best known in the photo industry as a seminar speaker, Will enjoyed presenting over 250 speaking events all over the globe on topics related to shooting smarter instead of harder. His award-winning ShootSmarter DVD Series produced 34 titles found in most camera stores in the US and Europe before it became the first professional photo video series sold on These days Will is focussed on launching the world’s first system for producing high volume non-printed photo “eProducts” that combine still, video and audio files into beautiful portraits that talk, dance, sing and laugh on customers phones and social pages. Will is currently based in California’s central coast and is the CEO of - the photo industries first hybrid lab.

Is LED lighting ready for high-volume photography? Feature Opinion 

Is LED lighting ready for high-volume photography?

Is it time for the professional school and kids sports photographer to consider replacing their strobes with LED lighting? I was surprised to see the number of interested photographers at the recent SPAC 2019 conference seminar on “LED Lighting” for the school and kids sports photo industry.  Most of the photographers in attendance were interested in an alternative to the... Read More
Semi-Automated Selling Feature News 

Semi-Automated Selling

They are electronic photo products that are created by professionals and sold to customers through their phones and email which allows us to take advantage of some new selling techniques. Even though the production of the eProduct is a radical departure for some photographers, these new sales methods are very similar to the way we have sold photography for decades.  Read More
Sound sells: Seven suggestions for great audio Feature News Tips and tricks 

Sound sells: Seven suggestions for great audio

As a lifelong photographer, I would love to share that the most important part about a Talking Portrait is the portrait part but it’s not. Having great lighting and clean editing, of course, is important but when we show a talking eProduct to a potential customer, the decision to buy is triggered when they hear what the subject has to say. In... Read More
Recipe for a profitable Talking Portrait Feature News Opinion 

Recipe for a profitable Talking Portrait

What’s America’s favorite recipe for making profitable Talking Portraits for the professional high volume photographer?  It’s a little early to know for sure, but I have discovered what is cooking up well in central California that I’m glad to share… In case you are not familiar with the new eProducts known as Talking Portraits, they are 20- to 45-second long... Read More