Fujifilm introduces instax SQUARE 2 instant camera

FUJIFILM North America Corp., Imaging Division, announced the launch of the instax SQUARE 2 instant camera, expected to be available late October 2026 at a MSRP of $119.95 USD and $139.99 CAD

“Our instax SQUARE products have always brought the classic style and symmetry many instant photographers seek when making images,” said Bing Liem, division president, Imaging Division, FUJIFILM North America Corp.. “Not too big, not too small, a new SQUARE camera option has been sought after for some time by our consumer base, so we’re excited to bring it to them with a brand new look and features not before seen in our SQUARE lineup.”

In addition to Automatic Exposure and Automatic Flash features, SQUARE 2 features the new Mood Filter Switch, which allows users to adjust the overall color, tone, or mood of their photos. Users can choose Warm for a subtle golden tone, Cool for crisp, blue-toned color, or Off for the classic instax film look.

Key Features Recap:

• Clean, new sculpted body design
• Built-in Selfie Mirror
• Automatic Exposure
• Automatic Flash
• Intuitive twist-to-operate controls, including selection of three shooting modes:

Close-up Mode, Landscape Mode & Standard Mode

• Two Mood Filters (Cool or Warm)
• Prints on instax SQUARE instant film (instax SQUARE instant film sold separately)
• Available in 3 colors: Slate Blue, Misty White or Brick Red
• Includes: Hand Strap, Quick Start Guide, (4) AA Batteries and 1 Year Limited Warranty

New Soft Haze Film

Accompanying the introduction of SQUARE 2, Fujifilm is also announcing a new instax SQUARE instant film, Soft Haze. Featuring color tone with reduced saturation and contrast, this new instant film creates an overall softer look to your photos with glowing highlights and warm, diffused shadows. Each instant film pack contains 10 exposures.