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Fujifilm debuts FUJIFILM X-T5 mirrorless camera, 30mm lens New Products 

Fujifilm debuts FUJIFILM X-T5 mirrorless camera, 30mm lens

FUJIFILM North America Corp. introduced the FUJIFILM X-T5 digital camera (X-T5). Fujifilm brings its fifth-generation imaging sensor and processing technology to X-T5 in a camera body that is more compact than each of its previous three X-T system camera models. X-T5 is the latest X Series camera to feature Fujifilm’s back-illuminated 40.2MP X-Trans CMOS 5 HR imaging sensor and high-speed... Read More
Fujifilm collaborates with Adobe for direct camera-to-cloud feature New Products 

Fujifilm collaborates with Adobe for direct camera-to-cloud feature

FUJIFILM North America Corp. announced a collaboration with Adobe to develop a new firmware for the FUJIFILM X-H2S digital camera (X-H2S) with FUJIFILM X-H file transmitter battery grip accessory (FT-XH) that will provide the first native Camera-to-Cloud (C2C) integration capability for digital still cameras, powered by Frame.io. The upcoming firmware, expected to release in spring 2023, for X-H2S enables production... Read More
Major media outlet discovers film is still around Marketing News Opinion 

Major media outlet discovers film is still around

NBC News recently featured a segment on the enduring popularity of film. The segment’s description states: “After fading in popularity, film photography is seeing a major comeback fueled by younger generations and social media. NBC News’ Gadi Schwartz takes us inside the developing craze with a story shot entirely on film.” Like most casual consumer treatments of photography, the Lester... Read More
Fujifilm first quarter revenues up but earnings drop Earnings reports 

Fujifilm first quarter revenues up but earnings drop

FUJIFILM Holdings Corp. reported a net income of ¥41.4 billion in the first quarter ended June 30, 2022, compared with ¥57.3 billion in the same quarter last year. Revenues of ¥625.9 billion increased 7.4% year over year. The Imaging Solutions segment’s revenues were ¥82.5 billion, up 13.6% from the year-ago quarter’s levels. Consumer Imaging and Professional Imaging revenues rose 20.4% and... Read More
Fujifilm announces Fujikina New York, a free celebration Events News 

Fujifilm announces Fujikina New York, a free celebration

Fujifilm North America Corp. announced Fujikina New York, an interactive festival for anyone interested in photography, cinematography, the arts, and, of course, the latest FUJIFILM digital camera gear. This curated, public event “will showcase the power of image-making through a special exhibit of select works from an emerging generation of image makers,” the company said. Previously and exclusively held at... Read More
Gooten, Fujifilm announce strategic partnership News 

Gooten, Fujifilm announce strategic partnership

Gooten, a leading technology and fulfillment company, announced a partnership with Fujifilm North America, “to bring print-on-demand production excellence at scale to businesses of all sizes.” This strategic collaboration will bridge Fujifilm’s 20-year experience in manufacturing personalized photo products with Gooten’s advanced approach to on-demand fulfillment technology. Gooten and Fujifilm will bring industry-leading print-on-demand solutions to retailers, small businesses, and... Read More
Fujifilm debuts new flagship X-series camera, two lenses New Products 

Fujifilm debuts new flagship X-series camera, two lenses

FUJIFILM North America Corp. announced the launch of its next flagship X Series mirrorless digital camera, FUJIFILM X-H2S (X-H2S). It is also the first APS-C digital camera of its kind to feature Fujifilm’s 26.16MP X-TransTM CMOS 5 HS imaging sensor, a stacked, back-side illuminated imaging sensor with a signal reading speed up to four times faster than Fujifilm’s previous X-TransTM... Read More
Fujifilm launches new Wonder Photo Shop Barcelona concept Marketing News 

Fujifilm launches new Wonder Photo Shop Barcelona concept

Fujifilm Europe GmbH has updated its Wonder Photo Shop retail concept “to become a reference for the photographic culture, addressing the entire community: from analog and instant photography enthusiasts to the photo amateur and digital professional photographers.” Wonder Photo Shop Barcelona is the first reference concept of an initiative that was born 7 years ago in Barcelona, becoming a new photo... Read More
Fujifilm invests $28 million to add new inkjet pigment facility in Delaware News 

Fujifilm invests $28 million to add new inkjet pigment facility in Delaware

FUJIFILM Imaging Colorants, Inc. announced its parent company Fujifilm Holding Corp. will invest $28 million to add a new facility in New Castle, Delaware, for the production of aqueous inkjet dispersions. The investment will double Fujifilm’s production capacity of pigment dispersions in the U.S. to meet the fast-growing demand for inkjet printing globally. Construction of the new facility, which adds... Read More
Fujifilm to introduce INSTAX MINI EVO Hybrid Instant Camera New Products News 

Fujifilm to introduce INSTAX MINI EVO Hybrid Instant Camera

FUJIFILM North America Corp. introduced the INSTAX MINI EVO Hybrid Instant Camera (Mini Evo). The hybrid camera can operate as a traditional instant camera plus has the capabilities of a digital camera. It can also operate as a smartphone printer, when paired with the INSTAX Mini Evo Smartphone App. The INSTAX MINI EVO Hybrid Instant Camera will be offered in... Read More
Fujifilm adds three photographers to Creators program People on the Move 

Fujifilm adds three photographers to Creators program

FUJIFILM North America Corp., Electronic Imaging Division added three new photographers to the FUJIFILM Creators program. FUJIFILM Creators are a group of creative photography professionals with a passion for giving back to the image-making community by educating and mentoring in, and advocating for, the art of photography. As part of their affiliation with Fujifilm, the FUJIFILM Creators also support product... Read More
Fujifilm expands GFX medium format line with new camera, lenses New Products 

Fujifilm expands GFX medium format line with new camera, lenses

FUJIFILM North America Corp. introduced FUJIFILM GFX50S II, a mirrorless digital camera with a 51.4MP large-format sensor, as well as look at its future lens roadmap. GFX50S II uses a specialized design with small, light-collecting microlenses on the sensor which create a wide gap between adjacent pixels, thereby maximizing light resolution per pixel for exceptional image sharpness, the company said.... Read More
Tamron developing lens for Fujifilm X-mount, Sony E-mount New Products 

Tamron developing lens for Fujifilm X-mount, Sony E-mount

Tamron Co., Ltd. announces the development of its first lens for FUJIFILM X-mount and Sony E-mount cameras. The lenses are expected to be available in Fall 2021. The Tamron 18-300mm F/3.5-6.3 Di III-A2 VC VXD (Model B061) will be the first all-in-one zoom lens for Sony and FUJIFILM APS-C mirrorless cameras featuring a 16.6x zoom ratio. The AF drive system... Read More
“Miniscule” Fujifilm Velvia 100 components lead to cancellation by EPA News 

“Miniscule” Fujifilm Velvia 100 components lead to cancellation by EPA

Fujifilm Holdings is pulling Velvia 100 slide film from the market, citing toxic chemicals within its layers. The U.S. Environmental Protection Agency (EPA) decreed a chemical within Fujifilm Velvia 100, Phenol, Isopropylated Phosphate, is a carcinogen. Fujifilm has Sept. 5, 2021, to stop production of Fujifilm Velvia 100 in 35mm, 120, and large format. The full wording of Fujifilm’s announcement... Read More