Fujifilm commemorates 40 years of single-use cameras with two new products

GaryPageau , ,
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QuickSnap Active

FUJIFILM North America Corp., Imaging Division, is celebrating the 40th anniversary of the introduction of its QuickSnap one-time use camera line with the introduction of two new modelsa: QuickSnap Black and White, and QuickSnap Active, which replaces the current waterproof QuickSnap camera.

“For 40 years, FUJIFILM QuickSnap cameras have been trusted companions for people making images on the go,” said Bing Liem, division president, Imaging Division, FUJIFILM North America Corp.. “In the age of endless smartphone imagery, one-time use cameras have always offered something unique – intentionality. A dedicated device in your hand solely used for image-making – a departure from the constant beeping, buzzing, or alerts from our electronic devices. QuickSnap™ reminds us to take a breath, be authentic, and capture a raw moment, filter-free. These latest new varieties take that intentionality a step further, bringing users the artistic flair of black and white photography, or the go-anywhere capability of a durable all weather camera.”

Key features of QuickSnap Black and White

  • QuickSnap Black and White

    Designed to capture rich contrasts, tones, and textured grains with its integrated ISO 400 135 Black and White negative film

  • Built-in flash with a range of approximately 10 feet
  • Switch for flash
  • 27 exposures, 35mm film (film processing not included)
  • Developed with C-41 chemistry for easy development
  • FUJIFILM QuickSnap Black and White is expected to be available Fall 2026 at a Manufacturer’s Suggested Retail Price of $22.90 USD and $34.99 CAD

Key features of QuickSnap Active

  • Designed for unpredictable, all-weather, all-terrain adventures with a protective housing and wrist strap
  • ISO 800 135 Color negative film
  • No flash
  • 27 exposures, 35mm film (film processing not included)
  • Developed with C-41 chemistry for easy development
  • Waterproof up to 35 feet
  • FUJIFILM QuickSnap Active is expected to be available Fall 2026 at a Manufacturer’s Suggested Retail Price of $24.75 USD and $36.99 CAD.

Written by 

Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.