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Hasselblad brings Phocus Mobile to Android New Products Updates 

Hasselblad brings Phocus Mobile to Android

Hasselblad announced Phocus Mobile V1.0.0 for Android is now available for the X2D II 100C, X2D 100C and 907X & CFV 100C. Phocus Mobile, the official companion app for Hasselblad medium format digital cameras, delivers the end-to-end Hasselblad Natural Colour Solution (HNCS) experience on mobile. It combines AI-powered noise reduction, a comprehensive editing toolkit, and streamlined photo preview and management... Read More
Lomography introduces reloadable film camera in half-frame format New Products 

Lomography introduces reloadable film camera in half-frame format

Lomography has announced another reloadable film camera in half-frame format. The Half-frame Simple Use Reloadable Film Camera is now available in two editions. Preloaded with 40 photos on LomoChrome Classicolor film or Lady Grey Black & White film, the camera is ready to shoot straight out of the box, with a built-in flash and three interchangeable colored gel filters on... Read More
PhotoShelter launches Live Stream Video Workflow Marketing New Products 

PhotoShelter launches Live Stream Video Workflow

PhotoShelter, a digital asset management (DAM) platform for brands, announced the launch of Live Stream Video Workflow, a new capability that ingests live broadcasts directly into PhotoShelter so teams can clip highlight moments and push them to social media and other channels while the event is still in progress. For sports organizations, content teams, and live event producers, the most... Read More
TAMRON 12-20mm F2.8 (Model A084) 12mm Ultra Wide-Angle Zoom for Sony E-mount and Nikon Z mount New Products 

TAMRON 12-20mm F2.8 (Model A084) 12mm Ultra Wide-Angle Zoom for Sony E-mount and Nikon Z mount

TAMRON launched the 12-20mm F2.8 (Model A084), a fast-aperture ultra wide-angle zoom lens, compatible with Sony E-mount and Nikon Z mount full-frame mirrorless cameras. The lens will be on sale for Sony E-mount on July 30 at $1,699 USD / $2,299 CAD, and for Nikon Z-mount on August 27 at $1,799 USD / $2,399 CAD. The defining feature of the... Read More
Fujifilm Introduces new “silver” for “instax mini 99” New Products 

Fujifilm Introduces new “silver” for “instax mini 99”

FUJIFILM Corp. announces the launch of the instant camera instax mini 99 in a new silver color on July 29, 2026. The mini 99 features functions that use analog technology to further broaden the range of print expressions, such as “Color Effect Control,” which applies lights of different colors directly to a film to produce six different color expressions, and... Read More
Viltrox Launches Ultra-Compact AF 26mm F2.8 EVO Pancake Lens New Products 

Viltrox Launches Ultra-Compact AF 26mm F2.8 EVO Pancake Lens

Viltrox launched its AF 26mm F2.8 EVO, a compact full-frame autofocus pancake lens designed for everyday carry and photography/ Available for Sony E and Nikon Z mounts, this pancake lens features both a dedicated aperture ring and a separate focus ring, providing tactile manual control that is rarely found in this category. The Viltrox AF 26mm F2.8 EVO is available... Read More
TilePix launches “Bordered Designs” dorm décor line at Walgreens New Products 

TilePix launches “Bordered Designs” dorm décor line at Walgreens

TilePix, the leader in nail-free wall décor, unveiled its Walgreens-exclusive “Bordered Designs” dorm décor collection. This line will debut trendy, patterned photo tile borders created for college students looking to transform their spaces to reflect their personal style. Launching just in time for back‑to‑school season, TilePix’s “Bordered Designs” come in a variety of colors and patterns. Whether showcasing favorite memories,... Read More
Sony Electronics introduces RX10 V, a fifth generation super zoom camera New Products 

Sony Electronics introduces RX10 V, a fifth generation super zoom camera

Sony Electronics announces the RX10 V, the fifth generation of its RX10 all-in-one camera series. A single body covers wide-angle to super-telephoto through a large-aperture ZEISS Vario-Sonnar T* 24-600m (25x optical zoom) F2.4-4.0 lens. The RX10 V keeps the series’ resolution, super-telephoto reach, and integrated lens design, and adds AI-powered Real-time Recognition AF (auto focus) for accurate subject identification. The... Read More
Fujifilm adds second cinema power zoom to GF Lens: FUJINON GF19-35mmT3.5 PZ OIS WR  New Products 

Fujifilm adds second cinema power zoom to GF Lens: FUJINON GF19-35mmT3.5 PZ OIS WR 

FUJIFILM North America Corp., Electronic Imaging Division, announced the release of FUJINON GF19-35mmT3.5 PZ OIS WR (“GF19-35mmT3.5”), the second FUJINON cinema power zoom lens for the GFX System. With a native G Mount, GF19-35mmT3.5 provides the widest angle of view available in the GF format, offering filmmakers at all levels of production a large format cinema zoom with expanded cinematic... Read More
Ricoh Imaging to release RICOH GR Series 30th anniversary special edition New Products 

Ricoh Imaging to release RICOH GR Series 30th anniversary special edition

Ricoh Imaging Company, Ltd., will commemorate the 30th anniversary of the launch of the film compact camera “RICOH GR1,” the origin of the high-end compact digital camera GR series, with a limited-quantity special-edition model. Since the launch of the RICOH GR1 film camera in October 1996, the GR series has earned the support of a great many users, particularly professionals... Read More
ProGrade Digital announces higher capacity CFExpress 4.0 cards New Products 

ProGrade Digital announces higher capacity CFExpress 4.0 cards

ProGrade Digital announces two new higher capacity CFexpress 4.0 Type A Iridium memory cards with dual VPG certification, available in 512GB and 1TB capacities. These new cards feature the same industry-leading quality as ProGrade’s current 4th generation 480GB and 960GB cards while leveraging a PCIe Gen 4 interconnect with NVMe 1.4c controller interface for exceptional performance. The ProGrade Digital CFexpress... Read More
Delkin announces USA-assembled Valor PRO CFexpress 4.0 Type B New Products 

Delkin announces USA-assembled Valor PRO CFexpress 4.0 Type B

Delkin Devices, a manufacturer of flash storage solutions and memory cards, announced the launch of its line of CFexpress Type B memory cards, Valor PRO CFexpress 4.0 Type B VPG800 – designed, assembled, and extensively validated at Delkin’s facility in Poway, California. Every Valor PRO CFexpress Type B memory card is built to IPC Class 3 workmanship standards and engineered... Read More
Fujifilm commemorates 40 years of single-use cameras with two new products New Products 

Fujifilm commemorates 40 years of single-use cameras with two new products

FUJIFILM North America Corp., Imaging Division, is celebrating the 40th anniversary of the introduction of its QuickSnap one-time use camera line with the introduction of two new modelsa: QuickSnap Black and White, and QuickSnap Active, which replaces the current waterproof QuickSnap camera. “For 40 years, FUJIFILM QuickSnap cameras have been trusted companions for people making images on the go,” said... Read More
Other World Computing launches Atlas Core Line with 256GB CFExpress 4.0 Type B Memory Card New Products 

Other World Computing launches Atlas Core Line with 256GB CFExpress 4.0 Type B Memory Card

Other World Computing (OWC), a leader in high-performance storage, memory, connectivity, software, and accessories, announced the launch of its new line of OWC Atlas Core CFexpress 4.0 Type B 256GB memory cards. The Atlas Core memory card, intended for professional and hobbyist photographers, videographers, and content creators, delivers essential speed and the highest level of reliability at an unbeatable price.... Read More
Perfectly Clear launches Retouching 2.0 retouching engine New Products 

Perfectly Clear launches Retouching 2.0 retouching engine

Imaging technology company EyeQ Imaging announced Retouching 2.0 which uses advanced science and artificial intelligence (AI) to optimize images pixel by pixel, delivering results that match what the human eye naturally perceives, the company says. The new imaging suite offers tools for automatic color correction, retouching, cropping, and more, designed to streamline workflows and elevate image quality. The company says... Read More