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Leica Camera AG, Panasonic sign collaboration agreement News 

Leica Camera AG, Panasonic sign collaboration agreement

Panasonic Entertainment & Communication Corp., Osaka, Japan, and Leica Camera AG, Wetzlar, Germany, reached an agreement for a new comprehensive business alliance. Both companies agreed to increasingly bundle their core competencies and to develop new technologies and solutions resulting from this collaboration under the name of “L² Technology ” (L squared Technology) which symbolically uses the two „L“ of “... Read More
Panasonic introduces a LEICA DG SUMMILUX 9mm F1.7 MFT lens New Products 

Panasonic introduces a LEICA DG SUMMILUX 9mm F1.7 MFT lens

Panasonic announced a new large-aperture ultra-wide fixed focal length lens, the LEICA DG SUMMILUX 9mm F1.7 (35mm camera equivalent: 18mm) for the LUMIX G Series based on the Micro Four Thirds standard. The LEICA DG SUMMILUX 9mm F1.7 will be available at valued channel partners for $499.99 in late July. The LEICA DG SUMMILUX 9mm (H-X09) is an ultra-wide-angle lens with a... Read More
Panasonic releases firmware update for LUMIX GH5 II New Products Updates 

Panasonic releases firmware update for LUMIX GH5 II

Panasonic released a firmware update Ver.1.1 for the LUMIX GH5 II, avalabile at 8:00 pm EST on Nov.29, 2021. With this update, the GH5 II hybrid mirrorless camera will have improvised high-quality video streaming, the company said, adding it complies with RTP/RTSP streaming via wired LAN and via USB tethering to support maximum 4K high resolution livestreaming for both indoor and outdoor use. Details:... Read More
Panasonic announces compact LUMIX S 35mm F1.8 (S-S35) New Products 

Panasonic announces compact LUMIX S 35mm F1.8 (S-S35)

Panasonic introduced a new large-aperture wide fixed focal length lens, the LUMIX S 35mm F1.8 (S-S35), as the fourth addition to the series of four F1.8 large-aperture lenses based on the L-Mount system. A total of four F1.8 fixed focal length lenses from the LUMIX S Series including 85mm(S-S85), 50mm(S-S50), 24mm(S-S24), and the new 35mm(S-S35) lens feature a common size... Read More
Panasonic announces box-style LUMIX BS1H full-frame mirrorless cinema camera News 

Panasonic announces box-style LUMIX BS1H full-frame mirrorless cinema camera

Panasonic announced the release of the new full-frame box-style LUMIX Digital Single Lens Mirrorless Camera, the DC-BS1H, which the company says “combines the cinema-quality video performance of the LUMIX S1H with an easy-to-deploy box-style profile.” The LUMIX BS1H accommodates a 24-megapixel full-frame sensor with Dual Native ISO technology and includes features such as 6K full-area high-resolution recording, impressive bokeh, excellent... Read More
Analysis: A stark future for photo trade shows Events Feature Opinion 

Analysis: A stark future for photo trade shows

The announcement this week of the cancellation of PhotoPlus Expo – coupled with last week’s cancellation of PRINTING United – brings to a head the ongoing concern of the future of the trade show format. After missing two consecutive years, it will be interesting to see in what form PhotoPlus returns in 2022. Up until cancellation, the show was still... Read More
Panasonic developing LUMIX GH6 camera for later this year, updates GH5 News 

Panasonic developing LUMIX GH6 camera for later this year, updates GH5

Panasonic announced it is developing a new flagship Micro Four Thirds camera, LUMIX GH6, featuring a new image processor, by the end of 2021. The company said the LUMIX GH6 will have a high-speed sensor and Venus Engine image processor, providing 4:2:2 10-bit DCI 4K/60p recording capability and a 10-bit 4K 120p High Frame Rate (HFR) and Variable Frame Rate... Read More
LUMIX names three Hollywood creators as brand ambassadors News 

LUMIX names three Hollywood creators as brand ambassadors

Panasonic announced directors of photography (DP), Alicia Robbins, Emily Skye and Carissa Dorson as LUMIX brand ambassadors. The three will represent the brand as the choice for producers of popular television series and artistic films. Robbins, a DP in popular television and film, and the first female cinematographer to shoot a Shondaland series, currently is lead DP on “Grey’s Anatomy” season 17.... Read More
Panasonic debuts LUMIX S 70-300mm F4.5-5.6 MACRO O.I.S. New Products 

Panasonic debuts LUMIX S 70-300mm F4.5-5.6 MACRO O.I.S.

Panasonic introduced the interchangeable telephoto zoom lens, the LUMIX S 70-300mm F4.5-5.6 MACRO O.I.S. (S-R70300), based on the L-Mount system. The LUMIX S 70-300mm boasts high-speed, high-precision AF and Dual Image Stabilizer (IS) for use in a wide-range of situations including sports, animals, portraits and vehicles, the company said. The lens is constructed of 17 lens elements in 11 groups,... Read More
Panasonic debuts LUMIX S 85mm F1.8 lens New Products 

Panasonic debuts LUMIX S 85mm F1.8 lens

Panasonic introduced a large-aperture medium-telephoto fixed-focal-length L-Mount lens, the LUMIX S 85mm F1.8 (S-S85). The lens is the first of four L-Mount lenses the company said it would release. The lens is comprised of 9 elements in 8 groups. The LUMIX S 85mm F1.8 also excels in video recording performance with a mechanism that suppresses focus breathing. The 355g lens... Read More
Panasonic debuts box-style mirrorless cinema/event camera New Products 

Panasonic debuts box-style mirrorless cinema/event camera

Panasonic released the brand’s first box-style LUMIX Digital Single Lens Mirrorless Camera DC-BGH1. Based on the Micro Four Thirds System standard, the LUMIX BGH1 takes advantage of an extensive interchangeable lens lineup and includes Panasonic technologies from professional cinema cameras, camcorders, and the LUMIX GH series. The LUMIX BGH1 will be available at valued channel partners in December for $1,999.99. The... Read More
Panasonic releases beta of LUMIX webcam software Windows and macOS News 

Panasonic releases beta of LUMIX webcam software Windows and macOS

Panasonic Consumer Electronics Co. has released the LUMIX Webcam Software (Beta) for Windows / Mac, a one-stop webcam software making it possible to use an applicable LUMIX camera as a webcam, using a USB connection in optimum output resolution (1280×960 or 1280×720) according to the application for live streaming or video conferencing. No extra device is needed. Compatible models: DC-S1H, DC-S1R,... Read More
Panasonic debuts full-frame LUMIX S5 New Products 

Panasonic debuts full-frame LUMIX S5

Panasonic Consumer Electronics Co. announced the LUMIX S5, a hybrid full-frame mirrorless camera for serious photographers and videographers. The Lumix S5 will be available at valued channel partners in mid-September for $1,999.99 for the body only and $2299.99 with a 20-60 kit lens. The LUMIX S5 contains a 24.2-megapixel 35mm full-frame CMOS sensor boasting a wide dynamic range and high sensitivity performance. The LUMIX S5... Read More
Venus Optics add L-mount options on six Laowa Lenses New Products 

Venus Optics add L-mount options on six Laowa Lenses

Venus Optics, the manufacturer specialized in making unique photo and cinema lenses, add the L-mount option on six of their existing Laowa wide-angle and macro lenses. These L-mount lenses can currently be used on Panasonic S1 series , Sigma FP and Leica SL/CL cameras. Wide Angle Laowa 10-18mm f/4.5-5.6 – Laowa 10-18mm is currently the widest rectilinear zoom lens available... Read More