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Nikon announces investment in U.S.-based space-station maker Vast Inc. News 

Nikon announces investment in U.S.-based space-station maker Vast Inc.

Nikon Corp. announced it has made an investment in Vast Inc. (Vast), based in Long Beach, Calif., through the NFocus Fund. Vast is engaged in the design, development, manufacturing, and operation of commercial space stations utilizing a vertically integrated manufacturing approach. This innovative company aims to provide the next-generation commercial space station to succeed the International Space Station (ISS), which... Read More
Nikon debuts the NIKKOR Z 70-200mm f/2.8 VR S New Products 

Nikon debuts the NIKKOR Z 70-200mm f/2.8 VR S

Nikon Inc. has announced the NIKKOR Z 70-200mm f/2.8 VR S II, a premium-grade fast telephoto zoom lens for full-frame/FX format mirrorless cameras. This second-generation version of Nikon’s most popular pro-level fast telephoto zoom delivers improved optical performance, faster focusing, and a 26% lighter weight than its first-generation predecessor. The new NIKKOR Z 70-200mm f/2.8 VR S II lens will... Read More
Nikon introduces the ACTION and ACTION ZOOM binoculars New Products 

Nikon introduces the ACTION and ACTION ZOOM binoculars

Nikon Vision Co., Ltd., a subsidiary of Nikon Corp., announced a new binocular series, the ACTION and ACTION ZOOM. These are the successor models to the ACULON A211 binoculars, which are the standard Porro prism type models in Nikon’s binocular lineup. The ACTION and ACTION ZOOM series consists of seven models: 8×42, 10×42, 7×50, 10×50, 12×50, 16×50, and 10-22×50. All... Read More
Nikon appoints Born Social to inspire a new generation of creatives News Partnerships 

Nikon appoints Born Social to inspire a new generation of creatives

Nikon is betting the best way to reach new Gen-Z customers is via social media. Global social-first creative agency Born Social was appointed by Nikon Inc. as its full-service social media agency of record in the United States, according to a press release. The partnership “will see the agency deliver a social strategy and always-on creative program designed to lower the barriers... Read More
Nikon updates firmware on Nikon ZR cinema camera Updates 

Nikon updates firmware on Nikon ZR cinema camera

Nikon Inc. announced the first firmware update for the recently released Nikon ZR full-frame cinema camera. Version 1.10 adds a range of functional enhancements and supports timecode input via a wired connection, making it easier to synchronize with audio recording devices and other cameras. The update also extends the maximum recording time, making continuous shooting possible even for long recording... Read More
SWIT announces Powercell camera battery series New Products 

SWIT announces Powercell camera battery series

SWIT launched the Powercell camera battery series for Sony, Canon, Nikon, and Fujifilm camera systems, with slot-in compatibility, affordable pricing and charging features that make it easy to always have a charged battery ready. The PowerCell battery series is now shipping worldwide through authorized partners and leading e-commerce platforms: PowerCell Canon LP-E6P replacement battery, MSRP $39; PowerCell Fujifilm NP-W235 replacement... Read More
Nikon Inc. announces the NIKKOR Z 24-105mm f/4-7.1 standard zoom lens New Products 

Nikon Inc. announces the NIKKOR Z 24-105mm f/4-7.1 standard zoom lens

Nikon Inc. announced the NIKKOR Z 24-105mm f/4-7.1 standard zoom lens for Nikon FX-format /full-frame mirrorless cameras. This lens features a broad 24-105mm wide-angle to medium-telephoto focal range, making it easy to capture all types of scenes and subjects, from expansive landscapes, distant landmarks, food, friends, street snapshots, travel, and more. The NIKKOR Z 24-105mm f/4-7.1 lens will be available... Read More
Nikon releases of firmware version 5.30 for Nikon Z 9 Updates 

Nikon releases of firmware version 5.30 for Nikon Z 9

Nikon Inc. announced the release of firmware version 5.30 for the full-frame/FX-format flagship mirrorless camera, the Nikon Z 9. The updates adds multiple focus enhancements, starting with a significant improvement in subject acquisition, tracking, and stability for fast-moving subjects such as athletes, the company says. The advanced subject detection now works in other focus modes, making it easier to track... Read More
Nikon releases firmware version 3.00 for the Nikon Z f with NEW in-camera Film Grain feature and more News Updates 

Nikon releases firmware version 3.00 for the Nikon Z f with NEW in-camera Film Grain feature and more

Nikon released firmware version 3.00 for the full-frame/FX-format Z f camera. This latest firmware update adds the new in-camera Film Grain feature, and is available at no cost for users of both the original Nikon Z f and silver edition Z f. The new Film Grain feature adds a natural-looking grain effect to photos and videos with image processing in... Read More
Nikon adds NIKKOR Z DX 16-50mm f/2.8 VR and the NIKKOR Z DX MC 35mm f/1.7 New Products 

Nikon adds NIKKOR Z DX 16-50mm f/2.8 VR and the NIKKOR Z DX MC 35mm f/1.7

Nikon Inc. announced the release of two new APS-C/DX-format NIKKOR Z lenses, the NIKKOR Z DX 16-50mm f/2.8 VR standard zoom lens with a constant f/2.8 aperture, and the NIKKOR Z DX MC 35mm f/1.7 standard micro lens. Whether shooting portraits that pop, low-light street snaps, or extreme close-ups, both lenses grant immense versatility and extraordinary creative possibilities for Nikon... Read More
EssilorLuxottica can raise Nikon stake to 20% Investments News 

EssilorLuxottica can raise Nikon stake to 20%

French-Italian eyewear maker EssilorLuxottica has secured permission to raise its stake in Nikon Inc. to as much as 20% under Japan’s Foreign Exchange and Foreign Trade Act, Nikon said in a press release. The maker of Ray-Ban sunglasses has also raised its holding in Nikon to 10.8% from 9.6% to become the largest shareholder. As previously announced, EssilorLuxottica has been... Read More
Nikon releases silver edition of Nikon Z f New Products 

Nikon releases silver edition of Nikon Z f

Nikon Inc. released a new silver edition of the full-frame/FX-format Nikon Z f mirrorless camera. Three new Premium Exterior color options will also be available, providing more choices for users to customize the color of their Z f camera body. Additionally, the Z f will support a new Film Grain feature that adds grain to photos and videos, further expanding creative... Read More
Bloomberg: Ray Ban owner EssilorLuxottica to boost Nikon stake News 

Bloomberg: Ray Ban owner EssilorLuxottica to boost Nikon stake

Bloomberg News reports EssilorLuxottica is considering a potential deal to raise its stake in Japanese optical equipment manufacturer Nikon Corp. The Franco-Italian maker of Ray-Ban glasses is looking to increase its Nikon stake to around 20% from the nearly 9% it currently holds.Discussions are taking place but there is no certainty a transaction will materialize, according to the same sources,... Read More
Nikon announces NIKKOR Z 24-70mm f/2.8 S II lens New Products 

Nikon announces NIKKOR Z 24-70mm f/2.8 S II lens

Nikon Inc. announced the release of the  NIKKOR Z 24-70mm f/2.8 S II, for full-frame/FX format mirrorless cameras. This second generation of the NIKKOR Z 24-70mm f/2.8 S brings enhancements to image quality, speed and handling, the company said. The new Nikon NIKKOR Z 24-70mm f/2.8 S II lens will be available in mid-September for a suggested retail price of... Read More
Nikon updates Nikon Z 8 to version 3.0 News Updates 

Nikon updates Nikon Z 8 to version 3.0

Nikon Inc. announced free firmware version 3.00 for the Nikon Z 8, which features updates to the pixel-shift shooting function and added support for Flexible Color Picture Control and Autofocus Control. Key Updates for Firmware 3.00: Nikon is the first to offer access to pixel-shift shooting in combination with focus shift shooting or AE bracketing settings, which allows for more... Read More