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Nikon Inc. announces the NIKKOR Z 28-135mm f/4 PZ New Products 

Nikon Inc. announces the NIKKOR Z 28-135mm f/4 PZ

Nikon Inc. announced the release of the NIKKOR Z 28-135mm f/4 PZ, a full-frame power zoom lens for the Nikon Z mount made especially for video professionals. Featuring a truly versatile focal range, a customizable power zoom function, precise manual controls and agile handling, this is the first dedicated NIKKOR Z lens that is designed to empower small-footprint productions and... Read More
RED Digital Cinema announces cinema cameras compatible with Nikon Z-mount lenses New Products 

RED Digital Cinema announces cinema cameras compatible with Nikon Z-mount lenses

RED Digital Cinema, Inc., a subsidiary of Nikon Corp., announced the V-RAPTOR Z Mount and KOMODO-X Z Mount digital cinema cameras, integrating the Nikon Z mount into the RED camera lineup. The V-RAPTOR Z Mount and KOMODO-X Z Mount are the first entries into the all-new Z CINEMA series; a new product line of co-developed solutions from Nikon... Read More
Nikon introduces the Golfer’s Laser Rangefinder COOLSHOT PROIII STABILIZED rangefinder New Products 

Nikon introduces the Golfer’s Laser Rangefinder COOLSHOT PROIII STABILIZED rangefinder

Nikon Vision, a subsidiary of Nikon Corp. announced the COOLSHOT PROIII STABILIZED Laser Rangefinder for golfers, successor to the COOLSHOT PROII STABILIZED. The COOLSHOT PROIII STABILIZED is equipped with HYPER READ that displays the measurement results speedily regardless of distance, with a response speed of only 0.1 seconds compared to the 0.3 seconds of the previous model. This advance makes... Read More
Lensrentals top rented photo and video products of 2024 report has some surprises Market research News 

Lensrentals top rented photo and video products of 2024 report has some surprises

Leading gear rental site Lensrentals released its annual rental data review, which identifies the most popular gear rented throughout the calendar year. As the company has done for the past several years, the annual report provides some interesting insight into the popularity of brands and products. For example, the five most popular products rented were Canon lenses; indeed, Canon products... Read More
Nikon launches four Nikon Z fc models with premium designs from HERALBONY agency New Products Promotions 

Nikon launches four Nikon Z fc models with premium designs from HERALBONY agency

Nikon Inc. announced a limited-edition releaseĀ of the “Nikon | HERALBONY Z fc” model, featuring premium exterior designs created by contracted artists from HERALBONY Co., Ltd. These models were previously only available in select markets outside the United States. HERALBONY is a Japanese company dedicated to challenging preconceptions of disability through art. Nikon was inspired by HERALBONY’s mission to “Radiate Your... Read More
Nikon debuts the Z50II compact mirrorless camera New Products 

Nikon debuts the Z50II compact mirrorless camera

Nikon announced the new Z50II, a compact, fully-featured mirrorless camera that lets your creativity run free while enabling the effortless capture of amazing photos and video. This camera is the lifestyle accessory for those who seek innovative creative features like film-inspired looks and easy sharing, giving the freedom to capture the feeling of a fleeting moment, or conveying core memories... Read More
Ray-Ban owner EssilorLuxottica takes 5% stake in Nikon News 

Ray-Ban owner EssilorLuxottica takes 5% stake in Nikon

Reuters reports Franco-Italian eyeglass maker EssilorLuxottica is deepening its ties with Japan’s Nikon Corp. by taking a stake in the camera above 5%, as a long-term financial investment to support the company and its management. The 5.1% stake corresponds to 170 million euro ($187 million) investment, according to a regulatory filing and LSEG data cited by Reuters. EssilorLuxottica has brands... Read More
From Motorsport to Nature Photography and Beyond, with Scott Bourne Podcasts 

From Motorsport to Nature Photography and Beyond, with Scott Bourne

Prepare to be inspired as we delve into the remarkable career of Scott Bourne in this engaging podcast episode. Scott takes us on an extraordinary journey through his five-decade-long career in photography, from his unexpected start at the Indianapolis 500 to his prominence in nature and bird photography. This episode is a testament to Scott’s adaptability, passion, and relentless pursuit... Read More
Nikon debuts Nikon Z6III, cloud service New Products 

Nikon debuts Nikon Z6III, cloud service

Nikon announced the Z6III, a 24.5MP full-frame mirrorless camera with the first partially-stacked CMOS sensor, delivering ultra-fast readout that unlocks high frame rates in both photo and video modes. Other benefits include a truly immersive viewfinder experience with the brightest EVF of any mirrorless camera, and a wide range of pro-level features inherited from Nikonā€™s acclaimed Z8 and Z9 flagship... Read More
Nikon launches Nikon Creators Official Partners Program for Z-camera user/influencers Marketing 

Nikon launches Nikon Creators Official Partners Program for Z-camera user/influencers

Nikon Inc. has launched the Nikon Creators Official Partners program, recognizing avid Nikon Z mirrorless camera system users who represent where the industry is headed. This program aims to support and amplify the creative community, partnering with artists who are defining visual storytelling while documenting their distinctive process, the company said. Nikon plans to support these creators by helping to... Read More
Nikon completes acquisition RED.com, LLC Acquisitions 

Nikon completes acquisition RED.com, LLC

Nikon Corp. announced, as of April 8, it has successfully acquired 100% of the outstanding membership interests of RED.com, LLC (RED), as previously announced. According to this PetaPixel report, the acquisition was precipitated by RED’s patent infringement suit against Nikon inĀ  2022. Upon RED becoming a wholly owned subsidiary, RED’s President Jarred Land became a close Advisor to the company,... Read More
Nikon announces NIKKOR Z 28-400mm f/4-8 VR New Products 

Nikon announces NIKKOR Z 28-400mm f/4-8 VR

Nikon Inc. announced the NIKKOR Z 28-400mm f/4-8 VR, a versatile high-power super-zoom lens for Nikon Z series full-frame/FX-format mirrorless cameras. The new lens will be available in mid-April for a suggested retail price of $1299.95. ā€œSo many photographers and creatives will love the versatility of the NIKKOR Z 28-400mm, which gives you clarity, range and fantastic backgrounds,ā€ said Naoki... Read More
Nikon Corp. enters agreement to buy RED cinema gear company Acquisitions News 

Nikon Corp. enters agreement to buy RED cinema gear company

Nikon Corp. announced it has entered into a purchase agreement to acquire 100% of the outstanding membership interests of RED.com, LLC (RED) whereby RED will become a wholly-owned subsidiary of Nikon, “pursuant to a Membership Interest Purchase Agreement with Mr. James Jannard, its founder, and Mr. Jarred Land, its current President, subject to the satisfaction of certain closing conditions thereunder.”... Read More
Nikon Z9 to be implemented as part of NASA’s Artemis moon mission News 

Nikon Z9 to be implemented as part of NASA’s Artemis moon mission

Nikon Inc. has entered into a Space Act agreement with the National Aeronautics and Space Administration (NASA) to support the agency’s Artemis campaign with the Handheld Universal Lunar Camera (HULC) development. The Nikon Z 9, Nikon’s mirrorless full-frame flagship, as implemented in the HULC system, will be the handheld camera for the upcoming Artemis III mission which will be used... Read More