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Nikon disqualifies Small World in Motion Video entry for AI use Events 

Nikon disqualifies Small World in Motion Video entry for AI use

On Oct. 9, Nikon Inc. disqualified the original first-place winner of its 2026 Small World in Motion competition after determining the microscopic video violated rules concerning generative AI. Nikon elevated another entry and said it would revisit both its rules and evaluation procedures. According to CNN, Nikon disqualified Dr. Ning Xu‘s entry after the winners were announced in September; online... Read More
Nikon releases the Z5IIC mirrorless camera New Products 

Nikon releases the Z5IIC mirrorless camera

Nikon Inc. announced the new Z5IIC, a compact, everyday-carry mirrorless camera. Built on the proven performance of the Z5II, the Z5IIC combines a sleek, flat-top design with features such as Scene Modes, helping those beginning their photography journey achieve satisfying results without first mastering complex settings. Users can stay present and confidently capture spontaneous everyday moments with rich color, natural... Read More
Nikon announces second half of Nikon Tour Promotions 

Nikon announces second half of Nikon Tour

Nikon announced the second half of the 2026 Nikon Tour, bringing its creator-focused programming to five additional cities across the U.S. this fall. Beginning Sept. 25, the free Nikon Tour will roll into Dallas, followed by Nashville, Baltimore/Washington, D.C., Philadelphia and Boston. The second leg of the Nikon Tour will kick off in Dallas, TX, from Sept. 25–27 at the... Read More
Nikon is developing nine lenses in the NIKKOR Z CINEMA T1.9 VV series, announces software update New Products 

Nikon is developing nine lenses in the NIKKOR Z CINEMA T1.9 VV series, announces software update

Nikon Inc. announced the development of the NIKKOR Z CINEMA T1.9 VV series of cinema lenses, designed for the cinema, high-end productions, and creators, aiming to provide them with high-quality solutions. The series will be comprised of nine lenses, including the NIKKOR Z CINEMA 50mm T1.9 VV. In addition, this will be the first NIKKOR lens series to feature an... Read More
Nikkei report shows Canon and Sony retain top spots, Fujifilm leaps over Nikon Market research 

Nikkei report shows Canon and Sony retain top spots, Fujifilm leaps over Nikon

Japan’s leading financial publication, Nikkei Inc. released ” Nikkei Industry Map 2027, ” which includes a ranking of digital camera shipments (market share) by manufacturer in the global camera market. The report shows Canon maintains its healthy number one market share, followed by Sony at number two. In the battle for third place, however, Fujifilm leapfrogged Nikon, according to TechRadar. (Note,... Read More
Nikon announces 2026 Nikon Tour stops, doubling the number from 2025 Events News 

Nikon announces 2026 Nikon Tour stops, doubling the number from 2025

Nikon Inc. announced the evolution of the Nikon Tour, unveiling a new slate of stops and enhanced programming as part of the brand’s continued commitment to bringing creatives together through in-person experiences and community-driven learning opportunities. As part of the expansion, the Nikon Tour will double its number of stops in 2026, reaching 10 cities across the U.S. to connect... Read More
TIPA announces 2026 TIPA World Award winners Events Marketing Promotions 

TIPA announces 2026 TIPA World Award winners

The Technical Image Press Association (TIPA) is pleased to announce the winners of the 2026 TIPA World Awards, recognizing the best photo and imaging products of the year. These awards honor outstanding achievements in imaging technology, product design, and user experience across professional, enthusiast, and consumer markets. The winners were selected during the annual General Assembly of TIPA members, which... Read More
Nikon names Brandon Woelfel and Tina Sokolovska as ambassadors Marketing 

Nikon names Brandon Woelfel and Tina Sokolovska as ambassadors

Nikon Inc. announced Brandon Woelfel and Tina Sokolovska as the newest members of the prestigious Nikon Ambassador program. Woelfel and Sokolovska bring fresh creative energy and an exciting visual presence to their work, while setting trends and invigorating the imaging industry. “Since its inception more than 12 years ago, the ethos of the Ambassador program has always been to mentor,... Read More
Nikon, NYC SALT extend partnership to help student artists Partnerships 

Nikon, NYC SALT extend partnership to help student artists

 Nikon Inc. announced the renewal of the brand’s long-standing partnership with NYC Salt, an organization that creates opportunities in the visual arts and pathways to college and careers for underserved New York City youth with diverse backgrounds. The multi-faceted partnership includes mentorship, financial support, equipment donations, and access to the latest mirrorless Nikon cameras and lenses. Nikon has also unveiled... Read More
Nikon announces investment in U.S.-based space-station maker Vast Inc. News 

Nikon announces investment in U.S.-based space-station maker Vast Inc.

Nikon Corp. announced it has made an investment in Vast Inc. (Vast), based in Long Beach, Calif., through the NFocus Fund. Vast is engaged in the design, development, manufacturing, and operation of commercial space stations utilizing a vertically integrated manufacturing approach. This innovative company aims to provide the next-generation commercial space station to succeed the International Space Station (ISS), which... Read More
Nikon debuts the NIKKOR Z 70-200mm f/2.8 VR S New Products 

Nikon debuts the NIKKOR Z 70-200mm f/2.8 VR S

Nikon Inc. has announced the NIKKOR Z 70-200mm f/2.8 VR S II, a premium-grade fast telephoto zoom lens for full-frame/FX format mirrorless cameras. This second-generation version of Nikon’s most popular pro-level fast telephoto zoom delivers improved optical performance, faster focusing, and a 26% lighter weight than its first-generation predecessor. The new NIKKOR Z 70-200mm f/2.8 VR S II lens will... Read More
Nikon introduces the ACTION and ACTION ZOOM binoculars New Products 

Nikon introduces the ACTION and ACTION ZOOM binoculars

Nikon Vision Co., Ltd., a subsidiary of Nikon Corp., announced a new binocular series, the ACTION and ACTION ZOOM. These are the successor models to the ACULON A211 binoculars, which are the standard Porro prism type models in Nikon’s binocular lineup. The ACTION and ACTION ZOOM series consists of seven models: 8×42, 10×42, 7×50, 10×50, 12×50, 16×50, and 10-22×50. All... Read More
Nikon appoints Born Social to inspire a new generation of creatives News Partnerships 

Nikon appoints Born Social to inspire a new generation of creatives

Nikon is betting the best way to reach new Gen-Z customers is via social media. Global social-first creative agency Born Social was appointed by Nikon Inc. as its full-service social media agency of record in the United States, according to a press release. The partnership “will see the agency deliver a social strategy and always-on creative program designed to lower the barriers... Read More
Nikon updates firmware on Nikon ZR cinema camera Updates 

Nikon updates firmware on Nikon ZR cinema camera

Nikon Inc. announced the first firmware update for the recently released Nikon ZR full-frame cinema camera. Version 1.10 adds a range of functional enhancements and supports timecode input via a wired connection, making it easier to synchronize with audio recording devices and other cameras. The update also extends the maximum recording time, making continuous shooting possible even for long recording... Read More
SWIT announces Powercell camera battery series New Products 

SWIT announces Powercell camera battery series

SWIT launched the Powercell camera battery series for Sony, Canon, Nikon, and Fujifilm camera systems, with slot-in compatibility, affordable pricing and charging features that make it easy to always have a charged battery ready. The PowerCell battery series is now shipping worldwide through authorized partners and leading e-commerce platforms: PowerCell Canon LP-E6P replacement battery, MSRP $39; PowerCell Fujifilm NP-W235 replacement... Read More