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As digital cameras struggle, global smartphones reach peak sales point News Opinion 

As digital cameras struggle, global smartphones reach peak sales point

The photo enthusiast sites frequently bemoaning the continued decline in camera shipments from Japan. Citing CIPA stats, it’s clear the trend isn’t optimistic, as shown from the chart at right. The growth in mirrorless category hasn’t done much to offset the secular decline in the digital camera industry. We can all debate the merits of which is better – the... Read More
Tamron announces fast-fixed focal SP 35mm F/1.4 Di USD New Products News Press releases 

Tamron announces fast-fixed focal SP 35mm F/1.4 Di USD

Fast fixed focal SP 35mm F/1.4 Di USD (Model F045) boldly demonstrates Tamron’s lens-making expertise June 6, 2019, Commack, NY- Tamron announces the launch of a new fixed focal lens, the SP 35mm F/1.4 Di USD (Model F045), for full-frame DSLR cameras. The lens, announced as under-development this February, will be available at Tamron USA authorized retailers at approximately $899... Read More
Unique Photo’s eighth annual Photo Expo, New Jersey’s Largest Photography Event, comes to Fairfield, N.J. Events Press releases 

Unique Photo’s eighth annual Photo Expo, New Jersey’s Largest Photography Event, comes to Fairfield, N.J.

FAIRFIELD, N.J. (PRWEB) MAY 17, 2019 – Photo Expo 2019 returns to Unique Photo in Fairfield, N.J., for the largest photography event ever held in New Jersey. The three-day expo will provide photo enthusiasts from beginners to professionals with the opportunity to demo and purchase the hottest new cameras and gear, take free photography classes, participate in exciting photo shoots with models... Read More
Nikon releases the new Z Series Version 2.0 firmware with enhanced features and performance including eye-detection AF Press releases Updates 

Nikon releases the new Z Series Version 2.0 firmware with enhanced features and performance including eye-detection AF

Firmware Upgrade Brings Further Improvements to the Nikon Z 7 and Nikon Z 6 FX-Format Mirrorless Cameras by Adding Eye-Detection AF, Improving AF Performance in Low Light, and Adding Auto-Exposure Tracking to the Continuous High-Speed (Extended) Mode MELVILLE, N.Y., May 16, 2019 /PRNewswire/ — Nikon Inc. is pleased to announce the release of firmware Ver. 2.0 that will further enhance the... Read More
Nikon launches “Follow Your Passion” video contest New Products Promotions 

Nikon launches “Follow Your Passion” video contest

The Nikon Z 6 Filmmaker’s Kit “Test Drive” Rental Program Provides the Opportunity to Create Your Own Contest Entry and Discover Why Everyone is Talking About the Incredibly Capable Z 6 MELVILLE, N.Y., May 15, 2019 /PRNewswire/ — Today, Nikon Inc. announced the “Follow Your Passion” video contest, which encourages content creators across the United States to capture their passion using a Nikon Z series... Read More
Nikon announces “Capture the Savings” sales event News 

Nikon announces “Capture the Savings” sales event

Just in Time for Mother’s Day, Father’s Day, Graduations and Summer Vacations, Nikon Will Be Offering Incredible Instant Savings Offers on a Wide Variety of Its Cutting-Edge Imaging Products MELVILLE, N.Y., April 26, 2019 /PRNewswire/ — Nikon Inc. is excited to announce the “Capture the Savings” seasonal sales event, featuring compelling instant savings offers on imaging products for all levels of storytellers and content... Read More
ZEISS debuts Otus 1.4/100 DSLR Lens for the most demanding applications New Products Press releases 

ZEISS debuts Otus 1.4/100 DSLR Lens for the most demanding applications

ZEISS adds a tele focal length to its line of lenses for full-frame DSLR cameras from Canon or Nikon OBERKOCHEN/Germany, 2019-04-24. – With the ZEISS Otus 1.4/100, ZEISS is expanding its lens family for Canon1)– and Nikon1)-photographers who do not want to make any compromises concerning image and build quality. Whether in the studio or on-the-go, for portrait or product... Read More
Nikon releases the COOLPIX W150 compact digital camera New Products Press releases 

Nikon releases the COOLPIX W150 compact digital camera

A waterproof and shockproof camera with a wide variety of scene modes and editing functions to offer users an enjoyable shooting experience TOKYO – Nikon Corporation (Nikon) is pleased to announce the release of the COOLPIX W150, a compact digital camera that offers superior water- and shock-proofing. The COOLPIX W150 is a highly water-, shock-, cold- and dust-proof camera that... Read More
Cory Richards named new Nikon Ambassador, embarks on historic Everest expedition People on the Move Press releases 

Cory Richards named new Nikon Ambassador, embarks on historic Everest expedition

The Durable and Portable Z Series Cameras, with their Incredible Image Quality and Exceptional Video Capabilities, Chosen to Document Richards’ Journey to Set a Bold New Route to the Top of the World’s Tallest Mountain MELVILLE, N.Y., April 9, 2019 /PRNewswire/ — Today, Nikon Inc. announced the addition of world-class photographer, adventurer and alpinist Cory Richards to the prestigious Nikon Ambassador Program. An exceptionally talented... Read More
Nikon showing cinematic solutions to NAB, including Z-series cameras, MRMC automation Events New Products Press releases 

Nikon showing cinematic solutions to NAB, including Z-series cameras, MRMC automation

Visit Nikon’s Booth to See the Incredibly Capable Full-Frame Mirrorless Nikon Z System, Experience the Latest Robotic Camera and Broadcast Solutions from MRMC and Hear from Renowned Creators LAS VEGAS – NAB BOOTH #C6019 (April 4, 2019) – At NAB 2019, imaging leader Nikon is making a statement that they are more committed than ever to professional video production and content creators. Nikon will... Read More
Guest post: Four photography brands that are nailing their digital marketing News Opinion 

Guest post: Four photography brands that are nailing their digital marketing

In a digital age where consumers focus on the instant gratification of visuals and the attractive aesthetics of social media, photography brands have a head start against the rest. With a strong emphasis on imagery, an easily marketable product, and the ability to gather and utilize user-generated content for their own promotional gains, it’s not surprising that photography brands are... Read More
Nikon announces U.S. availability of CoolPix point and shoots New Products News 

Nikon announces U.S. availability of CoolPix point and shoots

Nikon Inc. announced the U.S. availability of the COOLPIX A1000 and COOLPIX B600, Nikon’s newest high-power point-and-shoot cameras with exceptional zoom capabilities built-in. Designed for the everyday photographer who wants optical capabilities that far exceed a smartphone, the A1000 and B600 feature lenses with 35x and 60x zoom respectively, enabling users to capture high-quality images across a wide range of... Read More
Nikon unveils the NIKKOR Z 24-70mm f/2.8 S New Products Press releases 

Nikon unveils the NIKKOR Z 24-70mm f/2.8 S

The NIKKOR Z 24-70mm f/2.8 S Implements the Latest Nikon Optical Technologies to Reinvent One of Nikon’s Most Coveted Zoom Lenses for the Full-Frame Mirrorless Z System MELVILLE, N.Y., Feb. 13, 2019 /PRNewswire/ — Today, Nikon Inc. announced the NIKKOR Z 24-70mm f/2.8 S: a much-anticipated, fast-aperture zoom lens that’s ideal for professional and advanced photographers who capture portraits, landscapes, weddings and events,... Read More
Nikon adds details to new firmware for Nikon Z 7, Nikon Z 6 mirrorless cameras Press releases Updates 

Nikon adds details to new firmware for Nikon Z 7, Nikon Z 6 mirrorless cameras

Continuing to Adapt to Changing User Needs with the Addition of New Functions and Improvements of Capabilities MELVILLE, N.Y., Feb. 14, 2019 /PRNewswire/ — Nikon Inc. is pleased to announce additional details regarding the development of new firmware for its full-frame mirrorless cameras, the Nikon Z 7 and Nikon Z 6. The firmware in development includes new functions for the Z 7... Read More
Nikon announces the second year of the Nikon Storytellers Scholarship Events Press releases 

Nikon announces the second year of the Nikon Storytellers Scholarship

MELVILLE, N.Y., Jan. 29, 2019 /PRNewswire/ — Nikon Inc. has announced that applications are now open for the second “Nikon Storytellers Scholarship.” The program, launched in December 2017, is designed to celebrate the power of visual storytelling by supporting the education of aspiring content creators. Beginning today, eligible students in the United States and Canada can apply for the chance to be selected as one of ten winners... Read More
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