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Nikkei report shows Canon and Sony retain top spots, Fujifilm leaps over Nikon Market research 

Nikkei report shows Canon and Sony retain top spots, Fujifilm leaps over Nikon

Japan’s leading financial publication, Nikkei Inc. released ” Nikkei Industry Map 2027, ” which includes a ranking of digital camera shipments (market share) by manufacturer in the global camera market. The report shows Canon maintains its healthy number one market share, followed by Sony at number two. In the battle for third place, however, Fujifilm leapfrogged Nikon, according to TechRadar. (Note,... Read More
Tamron confirms Sony is making a bid for lens-maker Tamron Acquisitions News 

Tamron confirms Sony is making a bid for lens-maker Tamron

Reuters reports Japanese camera lens maker Tamron Co. Ltd. confirmed the rumors it had received ​an acquisition proposal from Sony Group and that it has ‌established a committee to review its options. Following is Tamron’s statement: Yesterday, there were certain media reports by Diamond Online stating that Tamron Co., Ltd. had received an acquisition proposal. However, this information was not... Read More
Sony Electronics introduces RX10 V, a fifth generation super zoom camera New Products 

Sony Electronics introduces RX10 V, a fifth generation super zoom camera

Sony Electronics announces the RX10 V, the fifth generation of its RX10 all-in-one camera series. A single body covers wide-angle to super-telephoto through a large-aperture ZEISS Vario-Sonnar T* 24-600m (25x optical zoom) F2.4-4.0 lens. The RX10 V keeps the series’ resolution, super-telephoto reach, and integrated lens design, and adds AI-powered Real-time Recognition AF (auto focus) for accurate subject identification. The... Read More
TIPA announces 2026 TIPA World Award winners Events Marketing Promotions 

TIPA announces 2026 TIPA World Award winners

The Technical Image Press Association (TIPA) is pleased to announce the winners of the 2026 TIPA World Awards, recognizing the best photo and imaging products of the year. These awards honor outstanding achievements in imaging technology, product design, and user experience across professional, enthusiast, and consumer markets. The winners were selected during the annual General Assembly of TIPA members, which... Read More
SWIT announces Powercell camera battery series New Products 

SWIT announces Powercell camera battery series

SWIT launched the Powercell camera battery series for Sony, Canon, Nikon, and Fujifilm camera systems, with slot-in compatibility, affordable pricing and charging features that make it easy to always have a charged battery ready. The PowerCell battery series is now shipping worldwide through authorized partners and leading e-commerce platforms: PowerCell Canon LP-E6P replacement battery, MSRP $39; PowerCell Fujifilm NP-W235 replacement... Read More
Sony debuts FE 100mm F2.8 Macro GM OSS New Products 

Sony debuts FE 100mm F2.8 Macro GM OSS

Sony Electronics released the FE 100mm F2.8 Macro GM OSS (SEL100M28GM), the new medium telephoto macro lens in the G Master series, compatible with α (Alpha) E-mount cameras, featuring 1.4x magnification, advanced stabilization, and intuitive handling.The FE 100mm F2.8 Macro GM OSS will be available in November 2025 for approximately $1,499.99 USD and $1,799.99 CAD. It will be sold directly through Sony and at a variety... Read More
Sony launches CFexpress cards for cinema, Alpha cameras New Products 

Sony launches CFexpress cards for cinema, Alpha cameras

Sony Electronics Inc. is launching CFexpress Type A cards for its Cinema Line and Alpha mirrorless interchangeable lens cameras: the CEA-G1920T (1920 GB) and CEA-G960T (960 GB), along with the MRW-G3 CFexpress Type A card reader. These CFexpress 4-compatible products achieve read speeds exceeding 1800 MB/s—more than twice as fast as earlier models— and maximum write speeds of 1700 MB/s. The CEA-G1920T and CEA-G960T CFexpress Type A cards will... Read More
Sony unveils specialty 400-800mm F6.3-8 G OSS super telephoto zoom G Lens New Products 

Sony unveils specialty 400-800mm F6.3-8 G OSS super telephoto zoom G Lens

Sony Electronics introduced the 400-800mm F6.3-8 G OSS (SEL400800G), its longest-range full-frame E-Mount lens to date. The 400-800mm F6.3-8 G OSS is designed to provide exceptional image quality and lens control across the entire ultra-telephoto zoom range, the company claims. The lens’ internal zoom mechanism ensures stable handling while its advanced optical design delivers creamy bokeh and sharp, detailed images,... Read More
Sony to use more than 100 broadcast cameras to cover Super Bowl LIX News 

Sony to use more than 100 broadcast cameras to cover Super Bowl LIX

Sony, an official technology partner of the NFL, will have more technology than ever capturing this year’s Super Bowl LIX between the Kansas City Chiefs and the Philadelphia Eagles on Feb. 9 in New Orleans, Louisiana. In total, more than 240 Sony cameras will be in and around the Caesars Superdome covering your favorite plays, replays, interviews, and celebrations –... Read More
Lensrentals top rented photo and video products of 2024 report has some surprises Market research News 

Lensrentals top rented photo and video products of 2024 report has some surprises

Leading gear rental site Lensrentals released its annual rental data review, which identifies the most popular gear rented throughout the calendar year. As the company has done for the past several years, the annual report provides some interesting insight into the popularity of brands and products. For example, the five most popular products rented were Canon lenses; indeed, Canon products... Read More
Sony Electronics announces second-generation flagship Alpha 1 II, full-frame 28-70mm F2 G Master lens New Products 

Sony Electronics announces second-generation flagship Alpha 1 II, full-frame 28-70mm F2 G Master lens

Sony Electronics Inc. introduced the Alpha 1 II, its new flagship full-frame professional-class mirrorless camera. The Alpha 1 II combines high resolution, speed, and cutting-edge AI-driven technology to meet the output and workflow needs of professional photographers and videographers, the company said. The Alpha 1 II will be available in December 2024 for approximately $6,499.99 USD and $8,499.99 CAD. Key... Read More
Sony updates Camera Remote Toolkit, Camera Remote Command News 

Sony updates Camera Remote Toolkit, Camera Remote Command

Sony Electronics Inc. has released new firmware updates for its Camera Remote Toolkit: Additional Compatible Cameras: ZV-E10 II, PXW-Z200, HXR-NX800 (the SDK is also compatible with Sony’s ILX-LR1, ILCE-1, ILCE-9M3, ILCE-9M2, ILCE-7RM5, ILCE-7RM4A, ILCE-7RM4, ILCE-7CR, ILCE-7SM3, ILCE-7M4, ILCE-7CM2, ILCE-7C, ILCE-6700; BURANO (MPC-2610), ILME-FX6V/ILME-FX6T (Ver. 3.00 or later), ILME-FX3 (Ver. 2.00 or later), ILME-FX30, ZV-E1, DSC-RX0M2 (Ver. 3.00 or later). Absolute Position... Read More
Sony Electronics announces the ZV-E10 II and E PZ 16-50mm F3.5-5.6 OSS II lens kit New Products 

Sony Electronics announces the ZV-E10 II and E PZ 16-50mm F3.5-5.6 OSS II lens kit

Sony Electronics launched the ZV-E10 II, the second generation of the mirrorless ZV-E10 camera. The ZV-E10 II maintains all the features creators love about the original, such as Creative Looks, Product Showcase Setting, Background Defocus function, and the vari-angle flip screen and adds an upgraded 26-megapixel (MP) (approx. effective) Exmor R CMOS sensor and adoption of Sony’s latest BIONZ XR... Read More
Sony announces update to Monitor & Control app Updates 

Sony announces update to Monitor & Control app

Sony Electronics announces the release of Monitor & Control (M&C) app version 2.0.0 for iOS and Android, an updated offering for Creators’ Cloud for individuals. The “Monitor & Control” mobile app for visual content creators supports many Cinema Line and Alpha cameras, and enables wireless monitoring, precise exposure adjustment, and intuitive focus control on smartphones and tablets, effectively transforming these... Read More