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Sony debuts 4K Super 35 Cinema Camera, FX30 New Products 

Sony debuts 4K Super 35 Cinema Camera, FX30

Sony Electronics Inc. announced the newest addition to the brand’s Cinema Line – the FX30 (model ILME-FX30). The new FX30 is a 4K Super 35 compact cinema camera that offers many professional features of the Cinema Line, such as Dual Base ISO, Log shooting modes, and user-imported LUTs (Look Up Tables) at a lower price point. The FX30 (supplied with... Read More
Techart debuts Leica M to Sony E autofocus adaptor New Products 

Techart debuts Leica M to Sony E autofocus adaptor

After 7 years of research & development, Techart has come together with a new Leica M to Sony E autofocus adapter (LM-EA9). It features a more powerful motor, sleeker design, and better autofocus performance, plus bulge-less design creating no obstructions with tripods and other accessories. Four radically positioned, small and light servo motors offers a much stronger support and faster... Read More
Sony improves external monitor function on Xperia smartphones Updates 

Sony improves external monitor function on Xperia smartphones

Sony Electronics Inc. released a software update enabling new external monitor capabilities in the Xperia PRO and Xperia PRO-I smartphones. In the Xperia PRO and the Xperia PRO-I, the External Monitor feature will now include Livestreaming, Wave Form, and False Color capabilities. The Wave Form monitor function checks exposure and RGB balance. The False Color function assists with iris setting... Read More
Tamron USA announces up to $200 instant savings on seven lenses Promotions 

Tamron USA announces up to $200 instant savings on seven lenses

Tamron USA, Inc. announces a two-week Flash Sale on seven popular zoom lenses designed for Sony mirrorless cameras and Canon and Nikon DSLRs. The Flash Sale runs through Sunday, July 24th. Purchasers of the 17-28mm, 28-75mm G2, 70-180mm, 28-200mm, 150-500mm for Sony mirrorless and the SP 70-200mm G2 and SP 150-600mm G2 for Canon and Nikon DSLR cameras will get... Read More
Sony launches ECM-G1 shotgun mic New Products 

Sony launches ECM-G1 shotgun mic

Sony Electronics introduced the ECM-G1 microphone for enhanced video recording through high-quality sound collection. The ECM-G1 was designed for vloggers and video content creators seeking a compact, high-quality microphone, the company said. The ECM-G1 will be available in August 2022, for approximately $150.00 USD and $190.00 CAD. Clear, high-quality sound plays an important role when capturing video content. The ECM-G1... Read More
SPOA recognizes ImageQuix/PhotoLynx, Sony and Fotomerchant for support of industry initiatives Events 

SPOA recognizes ImageQuix/PhotoLynx, Sony and Fotomerchant for support of industry initiatives

The School Photographers of America (SPOA) recognized three school photography firms for going above and beyond their service to the industry. David Crandall, executive director, SPOA, honored the three companies Friday, June 10, during the association’s awards banquet and celebration at the Westin Galleria, Houston, Texas, at the first International Conference on School Photography & Yearbooks. ImageQuix/PhotoLynx – Rich Scanlon,... Read More
Sony adds three E-mount lenses News 

Sony adds three E-mount lenses

Sony Electronics Inc. introduced three E-mount lenses: the power zoom G lens E PZ 10-20mm F4 G (model SELP1020G), versatile G lens E 15mm F1.4 G (model SEL15F14G), and the ultra-wide prime E 11mm F1.8 (model SEL11F18). The three new lenses bring Sony’s E-mount lens family to a total of 70 different models, offering more options than ever for still, video, and hybrid content... Read More
Sony debuts Xperia 1 IV smartphone with optical zoom New Products 

Sony debuts Xperia 1 IV smartphone with optical zoom

Sony Electronics Inc. announced the new Xperia 1 IV smartphone, including cutting-edge imaging technology and a brighter HDR display and powerful audio features. The Xperia 1 IV will be available in on Sept. 1, 2022, for approximately $1,600.00 USD. It will be sold unlocked in black at a variety of Sony’s authorized dealers throughout the United States. “Xperia 1 IV... Read More
Sony Electronics introduces FE 24-70mm F2.8 GM II lens New Products 

Sony Electronics introduces FE 24-70mm F2.8 GM II lens

Sony Electronics Inc. announced the 67th lens in its mirrorless E-mount lineup – the FE 24-70mm F2.8 GM II (model – SEL2470GM2). Sony developed the world’s lightest F2.8 standard zoom lens using its leading lens technology to deliver stunning resolution and beautiful bokeh known to Sony’s “G Master” series. The new FE 24-70mm F2.8 GM II will be available in... Read More
Sony updates Camera Remote SDK, adding enhanced functionality for eCommerce applications SDKs and APIs Updates 

Sony updates Camera Remote SDK, adding enhanced functionality for eCommerce applications

Sony Electronics launched an updated version of its Camera Remote SDK, adding compatibility with the newly announced Alpha 7 IV and key functionality to support third-party developers. Camera Remote SDK allows users to control Sony’s cameras remotely from a computer, from changing the camera settings to remote shutter release and live view monitoring. “The expansion of our B2B offerings is... Read More
Sony debuts $1,800 pro Xperia PRO-I smartphone New Products 

Sony debuts $1,800 pro Xperia PRO-I smartphone

Sony Electronics Inc. has announced a new Xperia smartphone developed specifically for content creators, the Xperia PRO-I., offering a 1.0-type sensor, a 24mm ZEISSTessar Optics, advanced image processing and AF, 4K 120p video recording and much more. “We remain committed to building tools that empower creators to capture, create, and share like they’ve never been able to before,” said Yang... Read More
Sony debuts Alpha 7 IV  camera and two flashes New Products 

Sony debuts Alpha 7 IV camera and two flashes

Sony Electronics Inc. announced three new additions to its imaging line-up: the Alpha 7 IV interchangeable-lens camera (model ILCE-7M4) with a newly developed 33-megapixel full-frame image sensor, as well as two new flashes – the HVL-F60RM2 and HVL-F46RM. The new Alpha 7 IV will be available in December 2021 for approximately $2,500.00 USD and $3,200.00 CAD. The Alpha 7 IV... Read More
Analysis: A stark future for photo trade shows Events Feature Opinion 

Analysis: A stark future for photo trade shows

The announcement this week of the cancellation of PhotoPlus Expo – coupled with last week’s cancellation of PRINTING United – brings to a head the ongoing concern of the future of the trade show format. After missing two consecutive years, it will be interesting to see in what form PhotoPlus returns in 2022. Up until cancellation, the show was still... Read More
Tamron announces development of second-generation zoom for Sony full-frame ILCs New Products 

Tamron announces development of second-generation zoom for Sony full-frame ILCs

Tamron announces the development of a second-generation fast-aperture standard zoom lens for Sony E-mount full-frame mirrorless cameras: 28-75mm F/2.8 Di III VXD G2 (Model A063). The lens is expected to launch in 2021. The 28-75mm F2.8 G2 is the successor of the 28-75mm F/2.8 Di III RXD (Model A036). Retaining the compact size of its predecessor, the new 28-75mm F2.8... Read More
Sony debuts ZV-E10 interchangeable lens vlogging cam New Products 

Sony debuts ZV-E10 interchangeable lens vlogging cam

Sony Electronics Inc. announced the first Alpha series interchangeable lens vlog camera, the new ZV-E10, designed from the ground up for vlogging and bloggers. The ZV-E10 features a 24.2-megapixel APS-C Exmor CMOS sensor and BIONZ X image processing engine. Additionally, the ZV-E10 includes the vlogging-specific features favored in the popular ZV-1 digital camera including “Background Defocus” that can smoothly switch... Read More