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Lensrentals shares gear rental trends Marketing 

Lensrentals shares gear rental trends

LensRentals published its annual review of camera body and lens rentals for the year. Despite the global pandemic that brought much of the industry to a halt, the company was still able to rent thousands of pieces of gear. As customary, Canon dominated the new release chart in 2020, with RF mounts being rented 8 times that of rentals of Nikon... Read More
Sony announces “Visual Story” iOS app for wedding and event photographers New Products 

Sony announces “Visual Story” iOS app for wedding and event photographers

Sony Electronics announced Visual Story, an IOS app for wedding and event photographers that simplifies gallery creation, cloud storage and web delivery for Sony camera users. Visual Story offers professionals a solution to expand their business and increase overall client satisfaction by allowing them to immediately share their gallery with their friends and family via social media, the company claims... Read More
Sony opens registration for “Creative Space” online event Events News 

Sony opens registration for “Creative Space” online event

Sony Electronics Inc. opened registration for the second annual “Creative Space” digital event open to all levels of photographers, videographers and all other forms of imaging enthusiasts. The free Dec. 5-6 event offers the opportunity for participants to learn from and connect with some of the imaging industry’s biggest names, offering many opportunities to expand their own individual network and... Read More
Sony debuts triple-lens Xperia 5 II New Products 

Sony debuts triple-lens Xperia 5 II

Sony Electronics announced the Xperia 5 II (mark two), leveraging many of the features from the Xperia 1 II, including a triple-lens camera with ZEISS optics, calibrated specifically for the Xperia 5 II. All three lenses are paired with 12 MP sensors. Also included are the Photography Pro feature (with technology from Alpha brand series cameras), the Cinematography Pro feature... Read More
Sony introduces small and light Alpha 7C camera and zoom lens New Products 

Sony introduces small and light Alpha 7C camera and zoom lens

Sony Electronics Inc. announced the Alpha 7C full-frame camera (model ILCE-7C), the FE 28-60mm F4-5.6 zoom lens and HVL-F28RM flash. The company claims the Alpha 7C is the world’s smallest and lightest full-frame body. It has advanced AF, high-resolution 4K video capabilities and more. “We are committed to creating the best tools possible, based on the needs of our customers,”... Read More
Sony announces CFexpress Type A memory card with up to 700 MB/s write speed New Products 

Sony announces CFexpress Type A memory card with up to 700 MB/s write speed

Sony Electronics Inc. announced it’s first CFexpress Type A memory cards, in both 80GB and 160GB, (CEA-G80T and CEA-G160T) as the most recent addition to Sony’s TOUGH specification cards. Both the CEA-G80T (80GB) and CEA-G160T (160GB) use the latest flash memory control technology to achieve write speeds as high as 700MB/si and read speeds as high as 800MB/si. The CFexpress Type... Read More
Sony debuts Sony Alpha 7S III full-frame mirrorless camera for photo/video pros New Products 

Sony debuts Sony Alpha 7S III full-frame mirrorless camera for photo/video pros

Sony Electronics Inc. announced the latest addition to its Alpha 7S full-frame mirrorless camera series, the Alpha 7S III. The camera has a new 12.1MP back-illuminated full-frame image sensor with 15+ stop wide dynamic range, video recording capabilities including 4K 120pi and 10-bit 4:2:2 color depth, a new heat-dissipating mechanism, dual-slot relay recording enabling more than one-hour of 4K 60p... Read More
Camera hardware is still in crisis News Opinion 

Camera hardware is still in crisis

One of the most popular opinion articles on this site is from January 2018, where we discussed “Hardware in Crisis: Can Cameras Companies Compete.” We also followed up with “Six ways digital cameras should be competing with smartphones“, which mentioned ways digital cameras are superior to smartphones, including battery life, but added digital cameras still trail smartphones in key customer-loving... Read More
Adorama announces ‘Creators GearUP’ college student discount program Promotions 

Adorama announces ‘Creators GearUP’ college student discount program

Adorama announced a new Creators GearUP college-student discount program.  The Creators GearUP program offers verified college students discounts on a variety of products across categories sold through Adorama. Participating brands include Epson, Fujifilm, Flashpoint, Glow, Hasselbad, Manfrotto, Sigma, Sony, Tamron, Tenba, Westcott, and more. “We’re excited to announce the launch of our new student discount program to continue our mission... Read More
Sony expands capability of Camera Remote SDK News 

Sony expands capability of Camera Remote SDK

Sony Electronics Inc. announced an updated version 1.01 for the Camera Remote Software Development Kit, expanding the functionality and versatility of the SDK for developers and integrators. The new SDK Version 1.01 allows for improved functionality with professional drone applications thanks to the addition of Linux compatibility. Additionally, the new software will increase remote control capabilities over camera settings. New functions include:... Read More
Sony adds 12-24mm G Master lens with constant f/2.8 aperture New Products 

Sony adds 12-24mm G Master lens with constant f/2.8 aperture

Sony Electronics Inc. announced the FE 12-24mm F2.8 GM (model SEL1224GM) large-aperture ultra-wide zoom lens. The FE 12-24mm F2.8 GM lens extends the F2.8 range of Sony’s G Master series zoom lenses all the way from 12mm to 200mm and at 12mm, offers the world’s widest range of zoom at F2.8. At this focal length, it is possible to emphasize distance and... Read More
Olympus to sell camera business to Japan Industrial Partners News Opinion 

Olympus to sell camera business to Japan Industrial Partners

Camera pioneer and co-founder of the 4/3 format Olympus Corp. reached an agreement with Japan Industrial Partners Inc. (JIP) to sell its 84-year-old camera business to JIP for an undisclosed amount. Olympus’ statement said the two plan to sign a legally binding deal by Sept. 30 and close the transaction by Dec. 31, 2020. Olympus’ commitment to the digital camera... Read More