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Sony establishes $100 million COVID-19 Global Relief Fund News 

Sony establishes $100 million COVID-19 Global Relief Fund

Sony Corp. announced the establishment of the “Sony Global Relief Fund for COVID-19,” a $100 million fund to support those around the world affected by the COVID-19 virus. Sony will provide support in three areas: assistance for those individuals engaged in frontline medical and first responder efforts to fight the virus, support for children and educators who must now work... Read More
Sony spinning off camera, mobile division News 

Sony spinning off camera, mobile division

Sony Corp. announced it will establish, effective April 1, an intermediate holding company “Sony Electronics Corporation” incorporating these three businesses – Imaging Products & Solutions, Home Entertainment & Sound, and Mobile Communications – as well as related global sales and marketing, manufacturing, logistics, procurement, and engineering platforms. “Through the establishment of Sony Electronics Corporation, Sony will not only accelerate the... Read More
Sony adds large-aperture, ultra-wide-angle prime lens New Products News 

Sony adds large-aperture, ultra-wide-angle prime lens

Sony Electronics launched the G Lens series FE 20mm F1.8 G (model name SEL20F18G) compact, lightweight, ultra-wide prime lens for a variety of creative needs including portraits, astrophotography, landscape and street photography, as well as video. The FE 20mm F1.8 G is the widest full-frame prime lens in Sony’s E-mount lineup. The lens design features two advanced aspherical (AA) elements and three... Read More
Sony debuts smartphone with high-end imaging/video chops: Xperia 1 II New Products 

Sony debuts smartphone with high-end imaging/video chops: Xperia 1 II

Sony announced its new flagship smartphone, the Xperia 1 II with advanced imaging capabilities. Designed with Sony’s Alpha AF technology, the newly developed triple camera array with focal lengths of 16mm, 24mm and 70mm with ZEISS optics calibrated specifically for Xperia 1 II, as well as ZEISS T* coating, which contributes to exquisite rendering and contrast by reducing reflections. Utilizing technology... Read More
The Imaging Alliance to “Salute and Celebrate” Photographers Who Give Back at March 25 event Events 

The Imaging Alliance to “Salute and Celebrate” Photographers Who Give Back at March 25 event

The Imaging Alliance, a non-profit organization representing the bold and diverse imaging industry, announced the winners of its 2020 “Imaging Alliance Salutes Photographers Who Give Back” Awards. James Balog, Alicia Hansen, and Chris Rainier will be honored for their charitable achievements and dedication to creating change and social awareness on Wednesday, March 25, 2020, in New York City. The event... Read More
Sony launches compact 4K Handycam camcorder New Products 

Sony launches compact 4K Handycam camcorder

Sony Electronics announced the FDR-AX43/B 4K Handycam camcorder featuring Balanced Optical SteadyShot technology, using a built-in gimbal mechanism, for capturing smooth video footage. Sony says the FDR-AX43/B was developed for content creators and vloggers.   The FDR-AX43/B features include: ZEISS Vario-Sonnar T* zoom lens with a wide angle of 26.8mm 20x optical zoom and Clear Image Zoom of 30x for 4K... Read More
Sony announces SDK for Sony α7R IV and α9 II cameras News Updates 

Sony announces SDK for Sony α7R IV and α9 II cameras

Sony Electronics released a new software development kit (SDK) enabling third-party developers and integrators to access control of Sony cameras. Sony says it is releasing the SDK based on extensive interest in their camera lineup from commercial customers. “The customer’s voice is absolutely critical to all aspects of our business,” said Neal Manowitz, Deputy President of Sony Imaging Products and... Read More
Sony introduces GP-VPT2BT wireless shooting grip New Products 

Sony introduces GP-VPT2BT wireless shooting grip

Sony Electronics announced the GP-VPT2BT shooting grip with wireless remote commander, for different types of content creation ranging from vlogs to travel photography/videography. The $140 grip offers stability combined with cable-free connectivity and a reliable dust and moisture resistant design. The grip is compatible with a variety of Sony’s latest digital cameras, connecting via Bluetooth wireless technology, allowing creators to... Read More
Canon, Sony, Panasonic commit to photokina 2020 support Events News People on the Move 

Canon, Sony, Panasonic commit to photokina 2020 support

A delegation of the City of Cologne, Koelnmesse and the association of the photo industry (PIV)  recently visited Tokyo, Japan. The Mayor of Cologne, Henriette Reker, the President and Chief Executive Officer of Koelnmesse, Gerald Böse, and the Chairman of the PIV, Kai Hillebrandt, were warmly welcomed at a celebratory reception in the German Embassy in Tokyo by Ambassador Ina... Read More
Sony Electronics introduces the Alpha 9 II for pro sports photographers New Products News Press releases 

Sony Electronics introduces the Alpha 9 II for pro sports photographers

New Alpha 9 II Combines Alpha 9’s Unrivaled Speed with New Functionality to Match the Needs of Professionals SAN DIEGO, Oct. 3, 2019 /PRNewswire/ — Sony Electronics today announced Alpha 9 II (model ILCE-9M2). The latest model from Sony’s acclaimed line-up of α (Alpha) full-frame interchangeable lens cameras, the new model has been created to support working professionals in the fields of sports... Read More
photokina 2020 announces key exhibitors and some cancellations Events Press releases 

photokina 2020 announces key exhibitors and some cancellations

photokina 2020: an industry in transformation, a decisive chance for the future The imaging industry is currently undergoing massive changes, which also have an impact on photokina as the industry’s leading trade fair – and this in a dimension never seen before. While on the one hand the classic camera market reports strongly declining sales and turnover figures, the enjoyment... Read More
Sony unveils PXW-Z750 flagship XDCAM shoulder camcorder New Products Press releases 

Sony unveils PXW-Z750 flagship XDCAM shoulder camcorder

Delivering Ultimate 4K Image Quality with High Sensitivity and Vivid Color Reproduction, Ideal for News and Live Production PARAMUS, N.J., Sept. 13, 2019 /PRNewswire/ — Sony today announced the PXW-Z750, the world’s first 2/3-type shoulder camcorder to support 4K capture with a 3-chip CMOS sensor system. The latest member of the XDCAM® family is optimized for news and production applications including pre-production for 4K/HDR sports broadcasts, magazine... Read More
Sony launches FX9 4K Camera with a new full-frame sensor New Products Press releases 

Sony launches FX9 4K Camera with a new full-frame sensor

Next-generation camera offers greater creative freedom to help bring artistic vision to life SAN DIEGO, Sept. 13, 2019 /PRNewswire/ — At IBC 2019 in Amsterdam, Sony today unveiled the PXW-FX9, its first XDCAM camera featuring an advanced 6K² full-frame sensor and Fast Hybrid Auto Focus (AF) system. The new camera offers content creators greater creative freedom and flexibility to capture stunning images that truly resonate with... Read More
Sony unveils full-frame E-mount cinema lens FE C 16-35mm T3.1 G New Products Press releases 

Sony unveils full-frame E-mount cinema lens FE C 16-35mm T3.1 G

Lens offers greater creative flexibility for video content creation, with servo zoom and autofocus/autoexposure system SAN DIEGO, Sept. 13, 2019 /PRNewswire/ — At IBC 2019 in Amsterdam, Sony today introduced a new full-frame E-mount, 16-35mm lens (FE C 16-35mm T3.1 G) to accompany the newly announced FX9 full-frame camera. The lens offers high optical performance, reliable operability and intelligent shooting functions for cinematographers. It is compatible... Read More
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