You are here
Sony debuts Xperia 1 IV smartphone with optical zoom New Products 

Sony debuts Xperia 1 IV smartphone with optical zoom

Sony Electronics Inc. announced the new Xperia 1 IV smartphone, including cutting-edge imaging technology and a brighter HDR display and powerful audio features. The Xperia 1 IV will be available in on Sept. 1, 2022, for approximately $1,600.00 USD. It will be sold unlocked in black at a variety of Sony’s authorized dealers throughout the United States. “Xperia 1 IV... Read More
Sony Electronics introduces FE 24-70mm F2.8 GM II lens New Products 

Sony Electronics introduces FE 24-70mm F2.8 GM II lens

Sony Electronics Inc. announced the 67th lens in its mirrorless E-mount lineup – the FE 24-70mm F2.8 GM II (model – SEL2470GM2). Sony developed the world’s lightest F2.8 standard zoom lens using its leading lens technology to deliver stunning resolution and beautiful bokeh known to Sony’s “G Master” series. The new FE 24-70mm F2.8 GM II will be available in... Read More
Sony updates Camera Remote SDK, adding enhanced functionality for eCommerce applications SDKs and APIs Updates 

Sony updates Camera Remote SDK, adding enhanced functionality for eCommerce applications

Sony Electronics launched an updated version of its Camera Remote SDK, adding compatibility with the newly announced Alpha 7 IV and key functionality to support third-party developers. Camera Remote SDK allows users to control Sony’s cameras remotely from a computer, from changing the camera settings to remote shutter release and live view monitoring. “The expansion of our B2B offerings is... Read More
Sony debuts $1,800 pro Xperia PRO-I smartphone New Products 

Sony debuts $1,800 pro Xperia PRO-I smartphone

Sony Electronics Inc. has announced a new Xperia smartphone developed specifically for content creators, the Xperia PRO-I., offering a 1.0-type sensor, a 24mm ZEISSTessar Optics, advanced image processing and AF, 4K 120p video recording and much more. “We remain committed to building tools that empower creators to capture, create, and share like they’ve never been able to before,” said Yang... Read More
Sony debuts Alpha 7 IV  camera and two flashes New Products 

Sony debuts Alpha 7 IV camera and two flashes

Sony Electronics Inc. announced three new additions to its imaging line-up: the Alpha 7 IV interchangeable-lens camera (model ILCE-7M4) with a newly developed 33-megapixel full-frame image sensor, as well as two new flashes – the HVL-F60RM2 and HVL-F46RM. The new Alpha 7 IV will be available in December 2021 for approximately $2,500.00 USD and $3,200.00 CAD. The Alpha 7 IV... Read More
Analysis: A stark future for photo trade shows Events Feature Opinion 

Analysis: A stark future for photo trade shows

The announcement this week of the cancellation of PhotoPlus Expo – coupled with last week’s cancellation of PRINTING United – brings to a head the ongoing concern of the future of the trade show format. After missing two consecutive years, it will be interesting to see in what form PhotoPlus returns in 2022. Up until cancellation, the show was still... Read More
Tamron announces development of second-generation zoom for Sony full-frame ILCs New Products 

Tamron announces development of second-generation zoom for Sony full-frame ILCs

Tamron announces the development of a second-generation fast-aperture standard zoom lens for Sony E-mount full-frame mirrorless cameras: 28-75mm F/2.8 Di III VXD G2 (Model A063). The lens is expected to launch in 2021. The 28-75mm F2.8 G2 is the successor of the 28-75mm F/2.8 Di III RXD (Model A036). Retaining the compact size of its predecessor, the new 28-75mm F2.8... Read More
Sony debuts ZV-E10 interchangeable lens vlogging cam New Products 

Sony debuts ZV-E10 interchangeable lens vlogging cam

Sony Electronics Inc. announced the first Alpha series interchangeable lens vlog camera, the new ZV-E10, designed from the ground up for vlogging and bloggers. The ZV-E10 features a 24.2-megapixel APS-C Exmor CMOS sensor and BIONZ X image processing engine. Additionally, the ZV-E10 includes the vlogging-specific features favored in the popular ZV-1 digital camera including “Background Defocus” that can smoothly switch... Read More
Tamron developing lens for Fujifilm X-mount, Sony E-mount New Products 

Tamron developing lens for Fujifilm X-mount, Sony E-mount

Tamron Co., Ltd. announces the development of its first lens for FUJIFILM X-mount and Sony E-mount cameras. The lenses are expected to be available in Fall 2021. The Tamron 18-300mm F/3.5-6.3 Di III-A2 VC VXD (Model B061) will be the first all-in-one zoom lens for Sony and FUJIFILM APS-C mirrorless cameras featuring a 16.6x zoom ratio. The AF drive system... Read More
Sony unveils 60th E-mount lens, the FE 50mm F1.3 GM New Products 

Sony unveils 60th E-mount lens, the FE 50mm F1.3 GM

  Sony Electronics Inc. unveils its 60th E-mount lens, an addition to its G Master full-frame lens series, the FE 50mm F1.2 GM (model SEL50F12GM). The company says the lens’ maximum F1.2 aperture combines an impressive shallow depth of field for maximum creative expression with incredible light gathering capabilities, allowing for faster shutter speeds and lower ISO in low light... Read More
Sony announces 127.68 MP sensor New Products 

Sony announces 127.68 MP sensor

Sony Corp. announced the upcoming release of a large-format 56.73mm diagonal CMOS image sensor “IMX661” for industrial equipment with a global shutter function and an effective pixel count of 127.68 megapixels. Color samples are due to be shipped in April 2021, followed by a black-and-white version in May. This product features an increased pixel count that yields an optical size... Read More
Sony Electronics announces ECM-W2BT wireless mic, ECM-LV1 lavalier mic New Products 

Sony Electronics announces ECM-W2BT wireless mic, ECM-LV1 lavalier mic

Sony Electronics announced two microphones: the ECM-W2BT Multi-Interface Shoe compatible wireless microphone and ECM-LV1 compact stereo lavalier microphone. Wireless audio recording with lower noise and stable connection is possible with the ECM-W2BT wireless microphone, especially when paired with the ECM-LV1 stereo lavalier microphone and one of Sony’s cameras with digital compatibility, the company claims. The ECM-W2BT wireless microphone enables low-noise... Read More
Sony Electronics launches FX3 full-frame camera New Products 

Sony Electronics launches FX3 full-frame camera

Sony Electronics Inc. announced the FX3 (model ILME-FX3) camera, combining Sony’s digital cinema technology with advanced imaging features from Alpha brand mirrorless cameras. According to the company, the FX3 delivers a “cinematic look” and professional operability and reliability in a camera that is accessible to beginning creators, as well as used alongside Sony’s VENICE, FX9, and FX6 cameras. The FX3... Read More