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Sony announces ZV-E1, a full-frame interchangeable lens vlogging cam New Products 

Sony announces ZV-E1, a full-frame interchangeable lens vlogging cam

Sony Electronics announced the ZV-E1, an interchangeable lens camera with a 35mm full-frame 12 MP image sensor, Sony’s latest BIONZ XR image processing engine, a dedicated AI processing unit, and compatibility with more than 70 Sony E-mount lenses. The company says the ZV-E1 is “the world’s most compact, lightweight full-frame interchangeable lens camera.” The ZV-E1 will be available in May... Read More
Sony launches digital camera kit for the visually impaired New Products 

Sony launches digital camera kit for the visually impaired

Sony Electronics announces the DSC-HX99RNV kit, a new retinal projection camera kit that helps people with visual impairments see to capture the world around them. This kit consists of Sony’s DSC-HX99 compact camera and QD Laser’s RETISSA NEOVIEWER, a viewfinder using laser retinal projection technology. “We continue to leverage creativity and technology to enhance the accessibility of our products, services... Read More
Sony announces the 50mm F1.4 G Master News 

Sony announces the 50mm F1.4 G Master

Sony Electronics has announced the 50mm F1.4 G Master (model SEL50F14GM) e-mount lens. The 50mm F1.4 G Master is packed with two XA (extreme aspherical) elements that effectively correct field curvature and most types of aberration. This lens is also designed with one ED (extra-low dispersion) glass element that suppresses chromatic aberration to maintain clear and sharp images without color... Read More
Sony updates Xperia PRO-1 phone to add livestreaming Updates 

Sony updates Xperia PRO-1 phone to add livestreaming

Sony Electronics Inc. announced livestreaming capabilities for the Xperia PRO-I smartphone, via an over-the-air (OTA) software update, which also delivers more shooting experiences within Videography Pro. Xperia PRO-I’s new capabilities allow for quick livestreaming directly to social streaming services from Videography Pro. It also provides the option of selecting the front camera for additional creative shooting opportunities. In addition, Videography... Read More
Sony updates Camera Remote SDK Updates 

Sony updates Camera Remote SDK

Sony Electronics Inc. updated its Camera Remote SDK to version 1.06, adding compatibility with Cinema Line Cameras, the FX6, FX3, and FX30 and key functionality to support third parties in the development of bespoke applications. Version 1.06 of the Camera Remote SDK, available to download for free starting today, offers new features that are particularly important in the areas of... Read More
Techart debuts Leica M to Sony E autofocus adaptor New Products 

Techart debuts Leica M to Sony E autofocus adaptor

After 7 years of research & development, Techart has come together with a new Leica M to Sony E autofocus adapter (LM-EA9). It features a more powerful motor, sleeker design, and better autofocus performance, plus bulge-less design creating no obstructions with tripods and other accessories. Four radically positioned, small and light servo motors offers a much stronger support and faster... Read More
Sony improves external monitor function on Xperia smartphones Updates 

Sony improves external monitor function on Xperia smartphones

Sony Electronics Inc. released a software update enabling new external monitor capabilities in the Xperia PRO and Xperia PRO-I smartphones. In the Xperia PRO and the Xperia PRO-I, the External Monitor feature will now include Livestreaming, Wave Form, and False Color capabilities. The Wave Form monitor function checks exposure and RGB balance. The False Color function assists with iris setting... Read More
Tamron USA announces up to $200 instant savings on seven lenses Promotions 

Tamron USA announces up to $200 instant savings on seven lenses

Tamron USA, Inc. announces a two-week Flash Sale on seven popular zoom lenses designed for Sony mirrorless cameras and Canon and Nikon DSLRs. The Flash Sale runs through Sunday, July 24th. Purchasers of the 17-28mm, 28-75mm G2, 70-180mm, 28-200mm, 150-500mm for Sony mirrorless and the SP 70-200mm G2 and SP 150-600mm G2 for Canon and Nikon DSLR cameras will get... Read More
Sony launches ECM-G1 shotgun mic New Products 

Sony launches ECM-G1 shotgun mic

Sony Electronics introduced the ECM-G1 microphone for enhanced video recording through high-quality sound collection. The ECM-G1 was designed for vloggers and video content creators seeking a compact, high-quality microphone, the company said. The ECM-G1 will be available in August 2022, for approximately $150.00 USD and $190.00 CAD. Clear, high-quality sound plays an important role when capturing video content. The ECM-G1... Read More
SPOA recognizes ImageQuix/PhotoLynx, Sony and Fotomerchant for support of industry initiatives Events 

SPOA recognizes ImageQuix/PhotoLynx, Sony and Fotomerchant for support of industry initiatives

The School Photographers of America (SPOA) recognized three school photography firms for going above and beyond their service to the industry. David Crandall, executive director, SPOA, honored the three companies Friday, June 10, during the association’s awards banquet and celebration at the Westin Galleria, Houston, Texas, at the first International Conference on School Photography & Yearbooks. ImageQuix/PhotoLynx – Rich Scanlon,... Read More
Sony adds three E-mount lenses News 

Sony adds three E-mount lenses

Sony Electronics Inc. introduced three E-mount lenses: the power zoom G lens E PZ 10-20mm F4 G (model SELP1020G), versatile G lens E 15mm F1.4 G (model SEL15F14G), and the ultra-wide prime E 11mm F1.8 (model SEL11F18). The three new lenses bring Sony’s E-mount lens family to a total of 70 different models, offering more options than ever for still, video, and hybrid content... Read More
Sony debuts Xperia 1 IV smartphone with optical zoom New Products 

Sony debuts Xperia 1 IV smartphone with optical zoom

Sony Electronics Inc. announced the new Xperia 1 IV smartphone, including cutting-edge imaging technology and a brighter HDR display and powerful audio features. The Xperia 1 IV will be available in on Sept. 1, 2022, for approximately $1,600.00 USD. It will be sold unlocked in black at a variety of Sony’s authorized dealers throughout the United States. “Xperia 1 IV... Read More
Sony Electronics introduces FE 24-70mm F2.8 GM II lens New Products 

Sony Electronics introduces FE 24-70mm F2.8 GM II lens

Sony Electronics Inc. announced the 67th lens in its mirrorless E-mount lineup – the FE 24-70mm F2.8 GM II (model – SEL2470GM2). Sony developed the world’s lightest F2.8 standard zoom lens using its leading lens technology to deliver stunning resolution and beautiful bokeh known to Sony’s “G Master” series. The new FE 24-70mm F2.8 GM II will be available in... Read More