Sony Corp. announces development of spatial content creation system

GaryPageau ,
Getting your Trinity Audio player ready...

The same week that Apple announced the shipping date of its Apple Vision Pro visual computer, Sony Corp. entered the fray with announcement of the development of “an immersive spatial content creation system, which includes an XR head-mounted display equipped with high-quality 4K OLED Microdisplays and video see-through function, and a pair of controllers optimized for intuitive interaction with 3D objects and precise pointing.” At launch, Sony is exclusively partnering with Siemens, a leader in industrial technology, to introduce a new solution for immersive design and collaborative product engineering using software from the Siemens Xcelerator open digital business platform.

The system will be available later in 2024. Sony and its partners will announce further details including specs, launch date and regions, pricing, sales channels, and software compatibility.

Written by 

Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.