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CADY purchases 1,200 Sony Alpha camera systems Partnerships 

CADY purchases 1,200 Sony Alpha camera systems

GaryPageau ,
Cady Studios LLC (CADY), announced prior to SPAC, the company has exclusively selected Sony Electronics Inc.’s cameras and lenses to create consistency and standardization across its 29 state-of-the-art studios. CADY’s adoption of Sony’s technologies features: 1,200 Alpha camera systems including Alpha 7 IV full-frame interchangeable lens offering and lenses Alpha 6700 APS-C interchangeable lens model and lenses The new imaging... Read More
Sony launches 5G portable data transmitter for still image and video transmission New Products 

Sony launches 5G portable data transmitter for still image and video transmission

GaryPageau , ,
Sony Electronics is launching a portable data transmitter, the PDT-FP1, with an antenna structure allowing high-speed still image and video data transport over 5G networks. With the PDT-FP1, Sony is leveraging 5G mobile technology to enhance professional workflow for broadcasting and news coverage. This wireless communication device allows for real-time transfer of photos and videos and seamless livestreaming via 5G, representing... Read More
Sony debuts Alpha 9 III full-frame mirrorless camera with a global shutter system New Products 

Sony debuts Alpha 9 III full-frame mirrorless camera with a global shutter system

GaryPageau , , ,
Sony Electronics introduced the Alpha 9 III camera equipped with the first full-frame global shutter image sensor, as well as the lightweight 300mm telephoto prime lens G Master (SEL300F28GM). The newly developed global shutter image sensor exposes and reads all pixels simultaneously, unlike a rolling shutter sensor that records images sequentially from the top row of pixels to the bottom.... Read More
Sony Electronics introduces FE 24-70mm F2.8 GM II lens New Products 

Sony Electronics introduces FE 24-70mm F2.8 GM II lens

GaryPageau , ,
Sony Electronics Inc. announced the 67th lens in its mirrorless E-mount lineup – the FE 24-70mm F2.8 GM II (model – SEL2470GM2). Sony developed the world’s lightest F2.8 standard zoom lens using its leading lens technology to deliver stunning resolution and beautiful bokeh known to Sony’s “G Master” series. The new FE 24-70mm F2.8 GM II will be available in... Read More
Sony updates Camera Remote SDK, adding enhanced functionality for eCommerce applications SDKs and APIs Updates 

Sony updates Camera Remote SDK, adding enhanced functionality for eCommerce applications

GaryPageau ,
Sony Electronics launched an updated version of its Camera Remote SDK, adding compatibility with the newly announced Alpha 7 IV and key functionality to support third-party developers. Camera Remote SDK allows users to control Sony’s cameras remotely from a computer, from changing the camera settings to remote shutter release and live view monitoring. “The expansion of our B2B offerings is... Read More
Sony debuts Sony Alpha 7S III full-frame mirrorless camera for photo/video pros New Products 

Sony debuts Sony Alpha 7S III full-frame mirrorless camera for photo/video pros

GaryPageau ,
Sony Electronics Inc. announced the latest addition to its Alpha 7S full-frame mirrorless camera series, the Alpha 7S III. The camera has a new 12.1MP back-illuminated full-frame image sensor with 15+ stop wide dynamic range, video recording capabilities including 4K 120pi and 10-bit 4:2:2 color depth, a new heat-dissipating mechanism, dual-slot relay recording enabling more than one-hour of 4K 60p... Read More
Sony Electronics introduces the Alpha 9 II for pro sports photographers New Products News Press releases 

Sony Electronics introduces the Alpha 9 II for pro sports photographers

GaryPageau , ,
New Alpha 9 II Combines Alpha 9’s Unrivaled Speed with New Functionality to Match the Needs of Professionals SAN DIEGO, Oct. 3, 2019 /PRNewswire/ — Sony Electronics today announced Alpha 9 II (model ILCE-9M2). The latest model from Sony’s acclaimed line-up of α (Alpha) full-frame interchangeable lens cameras, the new model has been created to support working professionals in the fields of sports... Read More
Sony Electronics renews Alpha Female ‘Creator in Residence’ contest Events News Press releases 

Sony Electronics renews Alpha Female ‘Creator in Residence’ contest

GaryPageau ,
Winners to Receive $21,000 Project Budget, up to $5,000 in Sony Gear and Industry-renowned Mentors SAN DIEGO — August 5, 2019 — Sony Electronics Inc. today announced contest applications are now open for the second Alpha Female Creators-in-residence program. Launched in summer 2018, Alpha Female is a program that provides extensive resources and opportunities to advance the careers of female... Read More
Sony introduces Alpha 7R IV camera with 61.0 MP back-illuminated, full-frame image sensor New Products Press releases 

Sony introduces Alpha 7R IV camera with 61.0 MP back-illuminated, full-frame image sensor

GaryPageau ,
viii Unprecedented Highest Resolution and Widest Dynamic Range for α – Alpha System, Combined with High-speed Performance and a Lightweight, Compact Body World’s first 35mm full-frame 61.0 MP back-illuminated Exmor R™ CMOS image sensor with latest-generation BIONZ X™ image processor 15-stop dynamic range at low sensitivities, resulting in smooth, natural gradations ranging from deep shadows to highlights... Read More
Sony announces α6400 mirrorless camera with fastest autofocus New Products Press releases 

Sony announces α6400 mirrorless camera with fastest autofocus

GaryPageau , ,
New APS-C Mirrorless Camera Features Excellent Image Quality, Compact Design and Many Advanced Technologies From Sony’s Full-frame Lineup – – World’s Fastest 0.02 seconds AF acquisition speed plus 425 phase-detection and contrast-detection AF points covering approximately 84% of image area – Advanced Real-time Eye AF – New Real-time Tracking for object tracking – 24.2MP APS-C Exmor™ CMOS image sensor and... Read More
Sony announces α9 camera upgrade through major firmware updates News Press releases Updates 

Sony announces α9 camera upgrade through major firmware updates

GaryPageau
New Firmware Releases will Deliver Enhanced Autofocus Performance and New Functionality for Sony’s Acclaimed Full-frame Camera SAN DIEGO, Jan. 15, 2019 /PRNewswire/ — Sony Electronics Inc. today announced a major upgrade to its α9 mirrorless camera that will be available via a firmware update. Sony’s revolutionary α9 camera will receive several major enhancements to its award-winning autofocus (AF) performance and image quality, as well as... Read More
Sony announces winners of its alpha female creator-in-residence program Marketing Press releases 

Sony announces winners of its alpha female creator-in-residence program

GaryPageau ,
Five Winners from More than 6,000 Entrants will Receive Funding, Mentorship, Camera Gear and More SAN DIEGO, Nov. 14, 2018 /PRNewswire/ — Sony Electronics Inc. today announced the winners of its Alpha Female Creator-in-Residence Program Contest, one of the flagship initiatives in the Company’s recently introduced “Be Alpha” campaign. The Alpha Female initiative is Sony’s response to the imaging industry’s well-documented... Read More
Sony Adds High Magnification, High Quality 18-135mm F3.5-5.6 APS-C Zoom Lens to E-mount Lens Lineup New Products Press releases 

Sony Adds High Magnification, High Quality 18-135mm F3.5-5.6 APS-C Zoom Lens to E-mount Lens Lineup

GaryPageau ,
New Compact, Lightweight E 18-135mm F3.5-5.6 OSS Features Outstanding Sharpness and Fast, Precise, Quiet AF for a wide variety of still and video applications SAN DIEGO, Jan. 5, 2018 /PRNewswire/ — Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today announced its 48th E-mount lens.  This new APS-C lens features a versatile 18-135mm... Read More
Sony launches workflow imaging software for Sony cameras New Products 

Sony launches workflow imaging software for Sony cameras

GaryPageau ,
Sony has released its previously announced  Imaging Edge software suite. According to Sony’s Alpha Universe site, the suite is built around three core applications – Viewer, Editor and Remote – and improves workflow and “enables users to unleash the full potential of the Pixel Shift technology built into the new α7R III, among other things.” Imaging Edge consists of three... Read More
Sony’s New Full-frame α7R III Interchangeable Lens Camera Delivers the Ultimate Combination of Resolution and Speed New Products Press releases 

Sony’s New Full-frame α7R III Interchangeable Lens Camera Delivers the Ultimate Combination of Resolution and Speed

GaryPageau ,
Innovative Full-frame Mirrorless Model Offers 42.4 MP High-Resolution, 10 fps Continuous Shooting, Fast and Precise AF Performance in a Compact Body 35mm Full-Frame 42.4 MP1 Back-Illuminated Exmor R™ CMOS Image Sensor with Evolved Image Processing Continuous Shooting at up to 10 fps2 with either Silent Shooting or Mechanical Shutter and full Auto Focus/Auto Exposure tracking 399 phase–detection AF points covering... Read More