Lightricks to use AI to train robots

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LTX CEO Zeev Farbman

Globes reports Dr. Zeev Farbman, CEO, LTX, says video will not only be used for creating films and marketing content, but also for training robots, operating avatars, and building simulations. Just two months after Lightricks announced its intention to split into two independent companies, the company has launched LTX, a new video model for its AI operations. The company now wants to present video not only as a final product for creating films, animation, or marketing content, but also as an infrastructure for training robots, operating avatars in real time, and building simulations. The split in question is expected to be completed by the end of the year.

LTX is now seeking to position itself not only as a developer of video-generation tools, according to Globes, but as a provider of a “world model” – a system that can assess a given situation, predict how it is likely to unfold, and help a machine determine its next move in the physical world.

“If you have a system that receives a frame and knows how to guess what the next frames will look like, it can also be used in robotics,” said Farbman. “We want to build the expensive part, so that startups in this sector will have a foundation they can work with.”

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.