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Tamron announces the development of three lenses New Products Press releases 

Tamron announces the development of three lenses

February 20, 2019, Saitama, Japan – Tamron Co., Ltd. (President & CEO: Shiro Ajisaka), a leading manufacturer of optics for diverse applications, announces the development of two new lenses for full-frame DSLR cameras—the 35-150mm F/2.8-4 Di VC OSD (Model A043) zoom lens and the SP 35mm F/1.4 Di USD (Model F045) fixed focal lens; and a new high-speed ultra wide-angle... Read More
Nikon adds details to new firmware for Nikon Z 7, Nikon Z 6 mirrorless cameras Press releases Updates 

Nikon adds details to new firmware for Nikon Z 7, Nikon Z 6 mirrorless cameras

Continuing to Adapt to Changing User Needs with the Addition of New Functions and Improvements of Capabilities MELVILLE, N.Y., Feb. 14, 2019 /PRNewswire/ — Nikon Inc. is pleased to announce additional details regarding the development of new firmware for its full-frame mirrorless cameras, the Nikon Z 7 and Nikon Z 6. The firmware in development includes new functions for the Z 7... Read More
Sony announces α6400 mirrorless camera with fastest autofocus New Products Press releases 

Sony announces α6400 mirrorless camera with fastest autofocus

New APS-C Mirrorless Camera Features Excellent Image Quality, Compact Design and Many Advanced Technologies From Sony’s Full-frame Lineup – – World’s Fastest 0.02 seconds AF acquisition speed plus 425 phase-detection and contrast-detection AF points covering approximately 84% of image area – Advanced Real-time Eye AF – New Real-time Tracking for object tracking – 24.2MP APS-C Exmor™ CMOS image sensor and... Read More
Sony expands full-frame lens lineup with launch of 24mm F1.4 G Master™ Prime New Products Press releases 

Sony expands full-frame lens lineup with launch of 24mm F1.4 G Master™ Prime

New Large Aperture Wide-Angle Prime Lens is the most compact and lightest in its class, with superb sharpness even at F1.4 SAN DIEGO, Sept. 20, 2018 /PRNewswire/ — Sony Electronics, Inc. – a global leader in digital imaging and the world’s largest image sensor manufacturer – has today introduced an exciting new addition to their acclaimed G Master series of full-frame E-mount... Read More
Fujifilm announces X-T3 mirrorless camera with new 26MP X-Trans CMOS sensor New Products Press releases 

Fujifilm announces X-T3 mirrorless camera with new 26MP X-Trans CMOS sensor

New X-T3 introduces all-new back-illuminated 26MP X-Trans CMOS 4 sensor and X-Processor 4 processor; World’s first APS-C mirrorless camera capable of 4K/60P 10bit recording Valhalla, N.Y., September 6, 2018 – FUJIFILM North America Corporation today unveiled the new FUJIFILM X-T3, launching the X Series mirrorless digital cameras into its fourth generation. Introducing an all-new back-illuminated 26.1MP X-Trans CMOS 4 sensor... Read More
Canon introduces four RF Mount lenses New Products Press releases 

Canon introduces four RF Mount lenses

Canon Also Introduces Three RF Mount Adapters, Providing EF & EF-S Lenses with Full Compatibility and Enhanced Functionality with the New EOS R Camera MELVILLE, N.Y., September 5, 2018 – Helping to rewrite the rules of visual expression, Canon U.S.A. Inc., a leader in digital imaging solutions, today introduced a variety of new RF lenses and accessories to accompany the... Read More
Canon announces all-new EOS R System New Products News Press releases 

Canon announces all-new EOS R System

Optical Innovation Inspires the Next Leap Forward in Imaging MELVILLE, N.Y., September 5, 2018 – Canon U.S.A. Inc., a leader in digital imaging solutions, today announced the next revolution in the company’s long history of innovative and award-winning camera systems, the EOS R system featuring the newly designed RF mount. Recognizing the need to advance optical design, the Company sought... Read More
Roundup of Nikon Z-series reviews News Opinion 

Roundup of Nikon Z-series reviews

Press coverage of cameras and photographic products is a weird thing. Manufacturers curry favor with tech blogs and consumer sites that have a passing knowledge of photography but still have massive audiences. In many cases, tech blog reviewers jump from product to product, reviewing a game system or wireless speaker at one moment, then a DSLR the next. That’s why, when a... Read More
Nikon introduces the new Nikon Z Mount System, and releases two full-frame mirrorless cameras: the Nikon Z 7 and Nikon Z 6 New Products News Press releases 

Nikon introduces the new Nikon Z Mount System, and releases two full-frame mirrorless cameras: the Nikon Z 7 and Nikon Z 6

MELVILLE, N.Y., Aug. 23, 2018 /PRNewswire/ — Nikon Inc. is pleased to announce the release of the full-frame (Nikon FX–format) Nikon Z 7 and Nikon Z 6 mirrorless cameras, as well as NIKKOR Z lenses, featuring a new, larger-diameter mount to enable the next generation of ultimate optical performance. Mirrorless Reinvented The new Nikon Z mount system is comprised of... Read More
Nikon releases new Nikon lenses for Z-system, mount adapter FTZ, and develops Z 58mm f/0.95 S Noct New Products News Press releases 

Nikon releases new Nikon lenses for Z-system, mount adapter FTZ, and develops Z 58mm f/0.95 S Noct

MELVILLE, N.Y., Aug. 23, 2018 /PRNewswire/ — Nikon Inc. is pleased to announce the release of three new lenses designed for the next-generation Nikon Z mount system’s full-frame (Nikon FX format) mirrorless cameras, for which a new larger-diameter mount has been adopted. The three new lenses are the standard zoom NIKKOR Z 24-70mm f/4 S, the wide-angle prime NIKKOR Z 35mm... Read More
Venus Optics officially announces the Laowa 24mm f/14 2x Macro Probe lens, a weird but revolutionary lens for macro videography New Products Press releases 

Venus Optics officially announces the Laowa 24mm f/14 2x Macro Probe lens, a weird but revolutionary lens for macro videography

Tubular barrel, Waterproof & built-in LED design unlock shooting possibilities. Anhui China, Aug 1, 2018 – Venus Optics, the camera lenses manufacturer who had previously launched a number of unique Laowa camera lenses, are proud to announce the Laowa 24mm f/14 2x Macro Probe Lens, a unique & revolutionary macro tool. Laowa 24mm f/14 2x Macro Probe is the world’s first... Read More
Nikon officially announces development of full-frame mirrorless camera and lenses New Products Press releases 

Nikon officially announces development of full-frame mirrorless camera and lenses

Nikon announces development of next generation full-frame mirrorless camera and Nikkor lenses – featuring a new mount – that pursue a new dimension in optical performance MELVILLE, NY (JULY 25, 2018) – Nikon Inc. is pleased to announce the development of a next-generation full-frame (Nikon FX-format) mirrorless camera and NIKKOR lenses featuring a new mount. The new mirrorless camera and... Read More
Fujifilm introduces the FUJIFILM X-T100, an addition to the X Series New Products Press releases 

Fujifilm introduces the FUJIFILM X-T100, an addition to the X Series

Featuring retro and luxury look with the stylish center finder style Realizing outstanding image quality by combining 24.2 megapixel sensor with Fujifilm’s proprietary color reproduction technology Featuring fast and precise AF, the phase detection AF system, and three way tilting touch screen FUJIFILM Corporation (President: Kenji Sukeno) is delighted to announce the launch of the FUJIFILM X-T100, the latest exciting... Read More
Fujifilm introduces telephoto lens for the GFX mirrorless camera system New Products Press releases Updates 

Fujifilm introduces telephoto lens for the GFX mirrorless camera system

The GFX System Expands with the New FUJINON GF250mmF4 R LM OIS WR Lens, FUJINON GF1.4X TC WR Teleconverter and MCEX-18G WR and MCEX-45G WR Macro Extension Tubes Firmware Updates for GFX, X-H1, X-T2, X-Pro2, X-E3 and X100F Valhalla, N.Y., April 12, 2018 – FUJIFILM North America Corporation today announced the launch of the FUJINON GF250mmF4 R LM OIS WR,... Read More
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