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Nikon releases the NIKKOR Z 24mm f/1.8 S New Products Press releases 

Nikon releases the NIKKOR Z 24mm f/1.8 S

The Versatile NIKKOR Z 24mm f/1.8 S Delivers Superior Optical Performance, Equipping Nikon Z Series Creators with an Incredibly Sharp, High-Resolution Lens to Explore Wide-Angle Perspectives MELVILLE, NY (September 4, 2019) – Today, Nikon Inc. announced the fast, wide-angle NIKKOR Z 24mm f/1.8 S, the latest addition to the ever-expanding NIKKOR Z lineup of lenses. The 24mm f/1.8 S is... Read More
Canon U.S.A. announces RF 85mm F1.2 L USM New Products Press releases 

Canon U.S.A. announces RF 85mm F1.2 L USM

The New L-Series Lens is Canon’s First RF Lens to Feature Blue Spectrum Refractive Optics Helping to Greatly Reduce Chromatic Aberration MELVILLE, N.Y., May 8, 2019 /PRNewswire/ — Continuing the company’s commitment to providing photographers with core focal-length lenses for the EOS R Full-Frame mirrorless camera system, Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the RF 85mm F1.2 L USM... Read More
ZY Optics releases the Mitakon Speedmaster 50mm f/0.95 mark III New Products Press releases 

ZY Optics releases the Mitakon Speedmaster 50mm f/0.95 mark III

Shenyang China, Apr 17, 2019 – Zhongyi Optics (ZY Optics) have released the new Mitakon Speedmaster 50mm f/0.95 version III for full frame Sony E, Nikon Z and Canon RF cameras. Offering a natural 50mm perspective along with an ultra-fast f/0.95 maximum aperture, the Mitakon 50mm f/0.95 is a compact prime characterized by its bright f/0.95 aperture to suit working... Read More
Venus Optics unveil the new Micro Four Thirds variant for  Laowa 9mm f/2.8 Zero-D Events Press releases 

Venus Optics unveil the new Micro Four Thirds variant for Laowa 9mm f/2.8 Zero-D

Featuring a 100° field of view and close-to-zero distortion & affordable pricing, Laowa 9mm f/2.8 Zero-D is a perfect lens for videography. Anhui China, 3 Apr 2019 – Venus Optics, the camera lenses manufacturer who had previously launched a number of unique Laowa camera lenses, is proud to introduce the new Micro Four Thirds (M43) variant of the Laowa 9mm f/2.8... Read More
Laowa two debut two lenses at NAB: 25-100 t/2.9 and 12mm  t/2.9 Zero-D Events New Products Press releases 

Laowa two debut two lenses at NAB: 25-100 t/2.9 and 12mm t/2.9 Zero-D

Anhui China, 3 Apr 2019 – Venus Optics, the camera lenses manufacturer who had previously launched a number of unique Laowa camera lenses, is proud to display the new prototypes of Laowa OOOM 25-100mm t/2.9 and 12mm t/2.9 Zero-D in NAB Las Vegas show (Booth#C11738) and its the first time in America. Laowa OOOM 25-100 t/2.9 Cine Laowa OOOM 25-100... Read More
Lensbaby launches a new, wide-angle tilt lens for their optic swap system New Products Press releases 

Lensbaby launches a new, wide-angle tilt lens for their optic swap system

Portland, OR — Lensbaby – makers of award-winning lenses, optics and accessories announces today the availability of its new wide-angle tilt lens. The Composer Pro II with Edge 35mm Optic is available for use on Canon EF, Nikon F, Sony E, Fuji X, and Micro 4/3 interchangeable lens cameras. The Edge 35mm Optic is also available separately for anyone who already owns... Read More
Black Eye Pro Kit G4 is one-kit solution for pro-level mobile photography and filmmaking New Products Press releases 

Black Eye Pro Kit G4 is one-kit solution for pro-level mobile photography and filmmaking

Photographers, videographers, adventurers and storytellers can capture amazing angles quickly and easily and expand their visual stories with this lightweight compact smartphone lens kit HELSINKI, Finland, March 6, 2019 /PRNewswire/ — Close-ups of the 1000 lb. brown bear with claws thick, sharp, and strong. Capturing the breadth of the massive fjords of Norway jetting from the earth. These are the unique and challenging shots pro... Read More
Tamron announces the development of three lenses New Products Press releases 

Tamron announces the development of three lenses

February 20, 2019, Saitama, Japan – Tamron Co., Ltd. (President & CEO: Shiro Ajisaka), a leading manufacturer of optics for diverse applications, announces the development of two new lenses for full-frame DSLR cameras—the 35-150mm F/2.8-4 Di VC OSD (Model A043) zoom lens and the SP 35mm F/1.4 Di USD (Model F045) fixed focal lens; and a new high-speed ultra wide-angle... Read More
Nikon unveils the NIKKOR Z 24-70mm f/2.8 S New Products Press releases 

Nikon unveils the NIKKOR Z 24-70mm f/2.8 S

The NIKKOR Z 24-70mm f/2.8 S Implements the Latest Nikon Optical Technologies to Reinvent One of Nikon’s Most Coveted Zoom Lenses for the Full-Frame Mirrorless Z System MELVILLE, N.Y., Feb. 13, 2019 /PRNewswire/ — Today, Nikon Inc. announced the NIKKOR Z 24-70mm f/2.8 S: a much-anticipated, fast-aperture zoom lens that’s ideal for professional and advanced photographers who capture portraits, landscapes, weddings and events,... Read More
Canon announces development of six EOS R full-frame lenses New Products News Press releases 

Canon announces development of six EOS R full-frame lenses

New Lenses Under Development Cover a Range of Core Focal Lengths MELVILLE, N.Y., Feb. 13, 2019 /PRNewswire/ — Continuing with the message of “optics at its core,” Canon U.S.A. Inc., a leader in digital imaging solutions, today announced that its parent company, Canon Inc, is developing six new RF-series lenses, further displaying the company’s commitment to the EOS R full-frame mirrorless camera system. Canon’s... Read More
Olympus announces M.Zuiko Digital ED 12-300mm New Products Press releases 

Olympus announces M.Zuiko Digital ED 12-300mm

Powerful 16.6x Zoom is the Highest Magnification Available on an Interchangeable Lens for Mirrorless Systems CENTER VALLEY, PA., February 13, 2019 – Olympus is pleased to announce the M.Zuiko Digital ED 12-200mm F3.5-6.3 (35mm equivalent 24-400mm) super-telephoto zoom lens. Conforming to the Micro Four Thirds® System Standard, this lens features the highest magnification zoom available on an interchangeable lens for mirrorless systems... Read More
Sigma Black Friday Sale offers up to $150 off on prime, zoom Art and Contemporary lenses Press releases Promotions 

Sigma Black Friday Sale offers up to $150 off on prime, zoom Art and Contemporary lenses

Ronkonkoma, NY – November 15, 2018 – Sigma Corporation of America, a leading still photo and cinema lens, camera, flash and accessory manufacturer, today announced its Black Friday / Cyber Monday Sale featuring impressive savings on its award-winning Global Vision lens line, with a large focus on Art lenses. For a limited time, customers can save up to $150.00 on... Read More
Sigma unveils five Global Vision lenses Events New Products Press releases 

Sigma unveils five Global Vision lenses

Sigma’s 28mm F1.4 DG HSM Art, 40mm F1.4 DG HSM Art, 56mm F1.4 DC DN Contemporary, 70-200mm F2.8 DG OS HSM Sports, and 60-600mm F4.5-6.3 DG OS HSM Sports will make their public debut at Photokina 2018 Cologne, Germany – September 25, 2018 – Sigma today announced five new Sigma Global Vision lenses shown for the first time at the... Read More
Fujifilm announces development roadmap for GFX lens series Press releases 

Fujifilm announces development roadmap for GFX lens series

Three new lenses bring the total lineup to 11 products, supporting photographers with a diverse range of style FUJIFILM Corporation (President: Kenji Sukeno) has announced a new development roadmap for interchangeable GF lenses for use with medium format mirrorless digital cameras in the GFX Series which incorporate a large image sensor (43.8mm x 32.9mm), approximately 1.7 times larger than the... Read More
Canon introduces fastest EF-M lenses New Products Press releases 

Canon introduces fastest EF-M lenses

New EF-M 32mm F/1.4 STM Expands Canon’s Robust Lineup of EF-M Lenses Aimed at Entry and Enthusiast-Level Photographers MELVILLE, N.Y., September 5, 2018 – Canon U.S.A. Inc., a leader in digital imaging solutions, today introduced a new EF-M wide angle fixed-focal-length lens, the EF-M 32mm f/1.4 STM. The EF-M lens is both compact and lightweight, serving as an ideal addition... Read More
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