Panasonic announces compact LUMIX S 35mm F1.8 (S-S35)

GaryPageau , , ,
LUMIX S 35mm F1.8 lens

Panasonic introduced a new large-aperture wide fixed focal length lens, the LUMIX S 35mm F1.8 (S-S35), as the fourth addition to the series of four F1.8 large-aperture lenses based on the L-Mount system. A total of four F1.8 fixed focal length lenses from the LUMIX S Series including 85mm(S-S85), 50mm(S-S50), 24mm(S-S24), and the new 35mm(S-S35) lens feature a common size and position of control parts to provide practical advantages in use.

The LUMIX S 35mm F1.8 (S-S35) will be available at the end of November for $699.99.

The LUMIX S 35mm F1.8 is comprised of 11 lens elements in nine groups including three aspherical lenses and three ED lenses. The LUMIX S 35mm F1.8is suitable for versatile situations including landscapes, snapshots and portraits, the company said. Minimum focusing distance of 0.24m also produces high-quality close-ups.

The company also said it is developing an 18mm ultra wide-angle fixed focal length lens with an F1.8 large aperture.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.