Ricoh announces the HD PENTAX-D FA 70-210mmF4ED SDM WR zoom lens

Ricoh Imaging Americas Corp. announced the HD PENTAX-D FA 70-210mmF4ED SDM WR zoom lens for use with PENTAX K-mount digital SLR cameras. This high-performance telephoto zoom lens features a compact, lightweight body with a weather-resistant construction for portability in a variety of outdoor applications.

This $1,095 lens is ideal for active field photography in a wide range of outdoor applications including scenic photography, landscape shooting with a beautiful bokeh effect in the fore- and background, close-up photography of animals and plants, and sports and wildlife photography where its outstanding portability really comes in handy, the company says. The lens’ optical elements feature a high-grade, multi-layer high-definition coating, enabling the capture of high-contrast images with edge-to-edge sharpness and minimizing flare and ghost images. The HD PENTAX-D FA 70-210mmF4ED SDM WR will be available for sale on February 15, 2020.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.