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Tamron announces development of second-generation zoom for Sony full-frame ILCs New Products 

Tamron announces development of second-generation zoom for Sony full-frame ILCs

Tamron announces the development of a second-generation fast-aperture standard zoom lens for Sony E-mount full-frame mirrorless cameras: 28-75mm F/2.8 Di III VXD G2 (Model A063). The lens is expected to launch in 2021. The 28-75mm F2.8 G2 is the successor of the 28-75mm F/2.8 Di III RXD (Model A036). Retaining the compact size of its predecessor, the new 28-75mm F2.8... Read More
Tamron developing lens for Fujifilm X-mount, Sony E-mount New Products 

Tamron developing lens for Fujifilm X-mount, Sony E-mount

Tamron Co., Ltd. announces the development of its first lens for FUJIFILM X-mount and Sony E-mount cameras. The lenses are expected to be available in Fall 2021. The Tamron 18-300mm F/3.5-6.3 Di III-A2 VC VXD (Model B061) will be the first all-in-one zoom lens for Sony and FUJIFILM APS-C mirrorless cameras featuring a 16.6x zoom ratio. The AF drive system... Read More
Tamron launches two lenses for Sony E-mount News 

Tamron launches two lenses for Sony E-mount

Tamron USA launched two Sony E-mount full-frame lenses: 150-500mm F/5-6.7 Di III VC VXD (Model A057), an ultra-telephoto zoom lens for Sony E-mount full-frame mirrorless cameras, and the 11-20mm F/2.8 Di III-A RXD (Model B060), a fast-aperture ultra-wide-angle zoom lens. The 150-500mm F5-6.7, available on June 10, for $1,399, is Tamron’s first ultra-telephoto zoom lens for full-frame mirrorless cameras that... Read More
Lensrentals shares gear rental trends Marketing 

Lensrentals shares gear rental trends

LensRentals published its annual review of camera body and lens rentals for the year. Despite the global pandemic that brought much of the industry to a halt, the company was still able to rent thousands of pieces of gear. As customary, Canon dominated the new release chart in 2020, with RF mounts being rented 8 times that of rentals of Nikon... Read More
Tamron USA free webinar series starting Jan. 7 Events 

Tamron USA free webinar series starting Jan. 7

Tamron USA, Inc. announces a new series of free weekly Tamron Pro Photographer Tech Webinars covering a variety of subject matter starting Jan. 7th. All the one-hour Thursday sessions include a Q&A chat with the photographer. January 7th, 7pm – 8pm ET Freezing Action: Sports Photography with Armando Flores Join Pro Photographer and Tamron Technical Representative Armando Flores for a... Read More
Tamron launches 17-70mm F/2.8 lens for Sony E-mount New Products 

Tamron launches 17-70mm F/2.8 lens for Sony E-mount

Tamron announces the launch of the $799 17-70mm F/2.8 Di III-A  VC RXD (Model B070), a high-speed standard zoom lens for Sony E-mount APS-C mirrorless cameras on Jan. 14, 2021. (Due to the current global health crisis, the release date or product supply schedule could change.) The 17-70mm F2.8 is Tamron’s first high-speed zoom lens for mirrorless cameras with APS-C... Read More
Tamron USA offering up to $100 instant savings Sony full-frame zooms News Promotions 

Tamron USA offering up to $100 instant savings Sony full-frame zooms

Tamron USA, Inc. announces a 7-day Flash Sale on two popular zoom lenses designed for Sony’s full-frame mirrorless cameras. The Flash Sale starts Monday, August 17th and runs through Sunday, August 23rd. Purchasers of the Tamron 17-28mm/2.8 or 28-75mm/2.8 get $100 and $80 Instant Savings respectively when purchased through an authorized Tamron USA retailer. Purchasers can save up to $200... Read More
Adorama announces ‘Creators GearUP’ college student discount program Promotions 

Adorama announces ‘Creators GearUP’ college student discount program

Adorama announced a new Creators GearUP college-student discount program.  The Creators GearUP program offers verified college students discounts on a variety of products across categories sold through Adorama. Participating brands include Epson, Fujifilm, Flashpoint, Glow, Hasselbad, Manfrotto, Sigma, Sony, Tamron, Tenba, Westcott, and more. “We’re excited to announce the launch of our new student discount program to continue our mission... Read More
Tamron USA launches Father’s Day sales on three zoom lenses Promotions 

Tamron USA launches Father’s Day sales on three zoom lenses

Tamron USA, Inc. announced instant savings for Father’s Day on three zoom lenses. The 22.2X All-In-One Zoom, 18-400mm, for crop-sensor Canon and Nikon DSLRs as well as crop-sensor mirrorless cameras with the manufacturer adapter has a $100 Instant Savings. Tamron’s fast wide-angle and standard zooms for Sony full-frame mirrorless cameras—the 17-28mm F/2.8 Di III RXD and 28-75mm F/2.8 Di III... Read More
Tamron USA announces Mother’s Day instant savings Promotions 

Tamron USA announces Mother’s Day instant savings

Tamron USA Inc. announced Instant Savings for Mother’s Day on three of the company’s best-selling zoom lenses. The 18-400mm, for crop-sensor Canon and Nikon DSLRs as well as crop-sensor mirrorless cameras with the manufacturer adapter, has a $100 Instant Savings. And Tamron’s fast wide-angle and standard zooms for Sony full-frame mirrorless cameras—the 17-28mm F/2.8 Di III RXD and 28-75mm F/2.8... Read More
Tamron adds series of fast 70-180mm F/2.8 Di III VXD zoom lenses for Sony bodies New Products 

Tamron adds series of fast 70-180mm F/2.8 Di III VXD zoom lenses for Sony bodies

Tamron announced the 70-180mm F/2.8 Di III VXD (Model A056), a large aperture telephoto zoom lens for Sony E-mount full-frame mirrorless cameras will be available in the U.S. on May 14 at $1199. Due to the spread of COVID-19, however, the release date or the product supply schedule could be delayed. The 70-180mm F/2.8 features a compact and lightweight design... Read More