Tamron goes direct in Canada

GaryPageau , ,

Tamron Americas, (formerly Tamron USA), based in Commack, NY, announces it is responsible for direct sales, marketing, and repair service for the Canadian market effective Jan. 1, 2023. Tamron Americas is the direct subsidiary of Tamron Co., Ltd., and is now handling Tamron Photo Lens and Industrial Optics business for all of North and South America. The move will allow pricing parity of Tamron products and Instant Savings for Canadian and U.S. customers (when converted to Canadian dollars) and many other benefits. The dealer network remains the same.

The company says Canadians will also benefit from robust marketing throughout Canada that will include sales and educational events. Tamron will bring educational events to authorized retailers through in-person workshops and seminars with Tamron’s professional photographers and technical representatives.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.