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Sony Electronics launches SEL100400 – FE 100-400mm F5.6-8 OSS super-telephoto zoom lens New Products 

Sony Electronics launches SEL100400 – FE 100-400mm F5.6-8 OSS super-telephoto zoom lens

Gary Pageau ,
Sony Electronics introduces SEL100400 – FE 100-400mm F5.6-8 OSS, a super-telephoto zoom lens for 35mm full-frame Alpha E-mount cameras. Despite its super-telephoto reach of up to 400mm, the lens stays compact and lightweight, weighing just 654g (approx.). Its latest optical design incorporates two ED (Extra-low Dispersion) glass elements and two aspherical elements and also features fast, precise AF and built-in... Read More
Sony Electronics launches FX5 cinema camera New Products 

Sony Electronics launches FX5 cinema camera

Gary Pageau ,
Sony Electronics introduced the FX5, a full-frame camera in its Cinema Line series. A newly developed fully stacked CMOS image sensor raises sensitivity performance with 15+ stops of dynamic range, three base ISO settings, and a Dual Gain shooting mode. For the first time in the Cinema Line FX series, the FX5 supports Open Gate shooting and in-camera recording in... Read More
CatchLight, Sony Electronics collaborate to expand visual reporting capacity in local newsrooms Partnerships 

CatchLight, Sony Electronics collaborate to expand visual reporting capacity in local newsrooms

Gary Pageau ,
CatchLight, a visual-first media organization, announced strategic equipment initiative with Sony Electronics that will put powerful professional camera and video tools directly in the hands of local visual journalists. With Sony and other collaborators, CatchLight is expanding access to the tools and support local newsrooms need to strengthen their visual capacity and tell deeper, more nuanced stories. Through the initiative, Sony... Read More
Sony Electronics debuts Alpha 7R VI camera, FE 100-400mm F4.5 GM OSS G Master lens New Products 

Sony Electronics debuts Alpha 7R VI camera, FE 100-400mm F4.5 GM OSS G Master lens

Gary Pageau , ,
Sony Electronics introduced the Alpha 7R VI, the sixth generation of its Alpha 7R series. Built on the series’ legacy of leading resolution, this full-frame mirrorless camera pairs an approximately 66.8 effective megapixel back-illuminated, fully-stacked Exmor RS CMOS sensor with the new BIONZ XR2 engine. The camera will be released in June for $4.499.99 USD. Sony also introduces the XLR-A4... Read More
Sony Electronics adds video to Camera Authenticity Solution News Updates 

Sony Electronics adds video to Camera Authenticity Solution

Gary Pageau ,
Sony Electronics’ Camera Verify (beta), a feature of its Camera Authenticity Solution, which enables news organizations to share content authenticity information via a dedicated URL, now supports video, as well as still images. Additionally, the Image Verification Pre-Check Software Development Kit (SDK), which can be integrated into news organizations’ own systems, also supports video. Through the expansion of services for... Read More
Sony Electronics launches Alpha 7 V and FE 28-70mm f/3.5-5.6 OSS II New Products 

Sony Electronics launches Alpha 7 V and FE 28-70mm f/3.5-5.6 OSS II

Gary Pageau , ,
Sony Electronics introduces the Alpha 7 V (ILCE-7M5), the fifth generation in the Alpha 7 Full-frame mirrorless line-up, powered by the new partially stacked Exmor RS CMOS image sensor with approximately 33.0 effective megapixels. The new image processing engine BIONZ XR2 incorporates the AI processing unit functions of the latest Alpha series. The Alpha 7 V body will be available... Read More
Sony debuts FE 100mm F2.8 Macro GM OSS New Products 

Sony debuts FE 100mm F2.8 Macro GM OSS

Gary Pageau , ,
Sony Electronics released the FE 100mm F2.8 Macro GM OSS (SEL100M28GM), the new medium telephoto macro lens in the G Master series, compatible with α (Alpha) E-mount cameras, featuring 1.4x magnification, advanced stabilization, and intuitive handling.The FE 100mm F2.8 Macro GM OSS will be available in November 2025 for approximately $1,499.99 USD and $1,799.99 CAD. It will be sold directly through Sony and at a variety... Read More
Sony Electronics launches 4K 3-CMOS sensor XDCAM flagship camcorder New Products 

Sony Electronics launches 4K 3-CMOS sensor XDCAM flagship camcorder

Gary Pageau
Sony Electronics Inc. announced the launch of the PXW-Z300, a flagship handheld XDCAM camcorder featuring 1/2-inch 4K 3-CMOS Exmor R sensors, the latest BIONZ XR image processing engine, and a dedicated AI-processing unit. This model comes equipped with a professional lens system that includes three independent manual control rings. The new camcorder, available in fall 2025, is suited for news,... Read More
Sony Electronics Introduces the RX1R III flagship full-frame premium fixed-lens compact camera New Products 

Sony Electronics Introduces the RX1R III flagship full-frame premium fixed-lens compact camera

Gary Pageau ,
Sony Electronics Inc. announces the RX1R III, the third generation of its RX1R series, featuring a 61-megapixel 35 mm full-frame Exmor R CMOS image sensor, the latest BIONZ XR image processing engine, and a ZEISS Sonnar T* 35 mm F2 lens. “The RX1R III combines Sony’s design savvy with the latest innovations in imaging technology to produce a new flagship... Read More
Sony Electronics launches “Camera Verify” feature for its Camera Authenticity Solution for news organizations New Products News Updates 

Sony Electronics launches “Camera Verify” feature for its Camera Authenticity Solution for news organizations

Gary Pageau ,
Sony Electronics announced the beta release of Camera Verify, a new feature of its Camera Authenticity Solution enabling external sharing of image authenticity information via a dedicated URL. The company says this feature has been developed to help news organizations address the growing challenge of verifying the authenticity of digital images in the age of generative artificial intelligence (AI). Compatible... Read More
Sony Electronics offering new license packages for volume photography Marketing Updates 

Sony Electronics offering new license packages for volume photography

Gary Pageau ,
Sony Electronics Inc. is offering a new series of license packages built for volume photography applications, including school photography, theme parks, and cruise ships. Expanding on the company’s Custom Grid Line license, which allows users to pre-set tailored grid lines on the camera display to ensure consistent composition and sizing in high-volume settings, the latest upgrade packages for the Alpha... Read More
Sony Electronics introduces the entry-level FX2 compact cinema camera New Products 

Sony Electronics introduces the entry-level FX2 compact cinema camera

Gary Pageau ,
Sony Electronics Inc. announced the entry-level addition to its Cinema Line, the FX2. The FX2 comes with a full-frame sensor and is equipped with a 33.0 effective megapixel back-illuminated Exmor R sensor with up to 15+ stops of wide latitude using S-Log3. “The hybrid cinema camera was created based on user feedback and is engineered with unique features to support... Read More
Sony Electronics launches  GP-VPT3 shooting grip, RMT-VP2 wireless remote commander New Products 

Sony Electronics launches  GP-VPT3 shooting grip, RMT-VP2 wireless remote commander

Gary Pageau
Sony Electronics Inc. introduces the Wireless Shooting Grip/Tripod (GP-VPT3) and the Wireless Remote Commander (RMT-VP2), featuring Bluetooth wireless technology compatible with Alpha Series and Vlog Camera Series. The GP-VPT3 Multi-Function Shooting Grip supports stable handheld shooting with a grip design optimized for ease of use and flexible shooting angles. The grip can be used as a tripod and the remote... Read More
Sony Electronics enhances direct transfers from Creators’ App Updates 

Sony Electronics enhances direct transfers from Creators’ App

Gary Pageau , ,
Sony Electronics Inc. has made updates to its Creators’ Cloud platform, enhancing the Creators’ App to streamline content management for creators with automated cloud transfer options. This version 2.6.0 update simplifies workflows by enabling direct uploads from select Sony cameras to Google Drive or Adobe Lightroom. The recent updates brought further optimized workflow with features like a USB connection for... Read More