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Sony Electronics launches Alpha 7 V and FE 28-70mm f/3.5-5.6 OSS II New Products 

Sony Electronics launches Alpha 7 V and FE 28-70mm f/3.5-5.6 OSS II

GaryPageau , ,
Sony Electronics introduces the Alpha 7 V (ILCE-7M5), the fifth generation in the Alpha 7 Full-frame mirrorless line-up, powered by the new partially stacked Exmor RS CMOS image sensor with approximately 33.0 effective megapixels. The new image processing engine BIONZ XR2 incorporates the AI processing unit functions of the latest Alpha series. The Alpha 7 V body will be available... Read More
Sony debuts FE 100mm F2.8 Macro GM OSS New Products 

Sony debuts FE 100mm F2.8 Macro GM OSS

GaryPageau , ,
Sony Electronics released the FE 100mm F2.8 Macro GM OSS (SEL100M28GM), the new medium telephoto macro lens in the G Master series, compatible with α (Alpha) E-mount cameras, featuring 1.4x magnification, advanced stabilization, and intuitive handling.The FE 100mm F2.8 Macro GM OSS will be available in November 2025 for approximately $1,499.99 USD and $1,799.99 CAD. It will be sold directly through Sony and at a variety... Read More
Sony Electronics launches 4K 3-CMOS sensor XDCAM flagship camcorder New Products 

Sony Electronics launches 4K 3-CMOS sensor XDCAM flagship camcorder

GaryPageau
Sony Electronics Inc. announced the launch of the PXW-Z300, a flagship handheld XDCAM camcorder featuring 1/2-inch 4K 3-CMOS Exmor R sensors, the latest BIONZ XR image processing engine, and a dedicated AI-processing unit. This model comes equipped with a professional lens system that includes three independent manual control rings. The new camcorder, available in fall 2025, is suited for news,... Read More
Sony Electronics Introduces the RX1R III flagship full-frame premium fixed-lens compact camera New Products 

Sony Electronics Introduces the RX1R III flagship full-frame premium fixed-lens compact camera

GaryPageau ,
Sony Electronics Inc. announces the RX1R III, the third generation of its RX1R series, featuring a 61-megapixel 35 mm full-frame Exmor R CMOS image sensor, the latest BIONZ XR image processing engine, and a ZEISS Sonnar T* 35 mm F2 lens. “The RX1R III combines Sony’s design savvy with the latest innovations in imaging technology to produce a new flagship... Read More
Sony Electronics launches “Camera Verify” feature for its Camera Authenticity Solution for news organizations New Products News Updates 

Sony Electronics launches “Camera Verify” feature for its Camera Authenticity Solution for news organizations

GaryPageau ,
Sony Electronics announced the beta release of Camera Verify, a new feature of its Camera Authenticity Solution enabling external sharing of image authenticity information via a dedicated URL. The company says this feature has been developed to help news organizations address the growing challenge of verifying the authenticity of digital images in the age of generative artificial intelligence (AI). Compatible... Read More
Sony Electronics offering new license packages for volume photography Marketing Updates 

Sony Electronics offering new license packages for volume photography

GaryPageau ,
Sony Electronics Inc. is offering a new series of license packages built for volume photography applications, including school photography, theme parks, and cruise ships. Expanding on the company’s Custom Grid Line license, which allows users to pre-set tailored grid lines on the camera display to ensure consistent composition and sizing in high-volume settings, the latest upgrade packages for the Alpha... Read More
Sony Electronics introduces the entry-level FX2 compact cinema camera New Products 

Sony Electronics introduces the entry-level FX2 compact cinema camera

GaryPageau ,
Sony Electronics Inc. announced the entry-level addition to its Cinema Line, the FX2. The FX2 comes with a full-frame sensor and is equipped with a 33.0 effective megapixel back-illuminated Exmor R sensor with up to 15+ stops of wide latitude using S-Log3. “The hybrid cinema camera was created based on user feedback and is engineered with unique features to support... Read More
Sony Electronics launches  GP-VPT3 shooting grip, RMT-VP2 wireless remote commander New Products 

Sony Electronics launches  GP-VPT3 shooting grip, RMT-VP2 wireless remote commander

GaryPageau
Sony Electronics Inc. introduces the Wireless Shooting Grip/Tripod (GP-VPT3) and the Wireless Remote Commander (RMT-VP2), featuring Bluetooth wireless technology compatible with Alpha Series and Vlog Camera Series. The GP-VPT3 Multi-Function Shooting Grip supports stable handheld shooting with a grip design optimized for ease of use and flexible shooting angles. The grip can be used as a tripod and the remote... Read More
Sony Electronics enhances direct transfers from Creators’ App Updates 

Sony Electronics enhances direct transfers from Creators’ App

GaryPageau , ,
Sony Electronics Inc. has made updates to its Creators’ Cloud platform, enhancing the Creators’ App to streamline content management for creators with automated cloud transfer options. This version 2.6.0 update simplifies workflows by enabling direct uploads from select Sony cameras to Google Drive or Adobe Lightroom. The recent updates brought further optimized workflow with features like a USB connection for... Read More
Sony Electronics announces second-generation flagship Alpha 1 II, full-frame 28-70mm F2 G Master lens New Products 

Sony Electronics announces second-generation flagship Alpha 1 II, full-frame 28-70mm F2 G Master lens

GaryPageau , ,
Sony Electronics Inc. introduced the Alpha 1 II, its new flagship full-frame professional-class mirrorless camera. The Alpha 1 II combines high resolution, speed, and cutting-edge AI-driven technology to meet the output and workflow needs of professional photographers and videographers, the company said. The Alpha 1 II will be available in December 2024 for approximately $6,499.99 USD and $8,499.99 CAD. Key... Read More
Sony Electronics announces the ZV-E10 II and E PZ 16-50mm F3.5-5.6 OSS II lens kit New Products 

Sony Electronics announces the ZV-E10 II and E PZ 16-50mm F3.5-5.6 OSS II lens kit

GaryPageau , ,
Sony Electronics launched the ZV-E10 II, the second generation of the mirrorless ZV-E10 camera. The ZV-E10 II maintains all the features creators love about the original, such as Creative Looks, Product Showcase Setting, Background Defocus function, and the vari-angle flip screen and adds an upgraded 26-megapixel (MP) (approx. effective) Exmor R CMOS sensor and adoption of Sony’s latest BIONZ XR... Read More
Sony Electronics unveils software updates to its mocopi motion capture device Updates 

Sony Electronics unveils software updates to its mocopi motion capture device

GaryPageau , , ,
Sony Electronics announces several updates to the mocopi motion capture device, improving the workflow of PC-based creators and extending integrations into 3D content creation platforms. These updates signal Sony’s commitment to listening to creators in the 3D and Virtual Reality (VR) space and expanding features based on valuable user feedback. Among the updates is the introduction of the mocopi app... Read More
Sony Electronics announces firmware roadmap for BURANO Digital Cinema Camera Updates 

Sony Electronics announces firmware roadmap for BURANO Digital Cinema Camera

GaryPageau , ,
Sony Electronics Inc. announced the next two firmware updates for the BURANO, the newest addition to the CineAlta family of digital cinema cameras. The firmware updates, BURANO Version 1.1 and Version 2.0, are planned to be released over the next year and will include additional recording formats, new de-squeeze options, and monitoring updates as well as other features and requests... Read More
Sony Electronics announces compact FE 16-25mm F2.8 G zoom lens New Products 

Sony Electronics announces compact FE 16-25mm F2.8 G zoom lens

GaryPageau , ,
Sony Electronics announced the FE 16-25mm F2.8 G (SEL1625G), a large-aperture wide-angle zoom lens compatible with Sony’s α (Alpha) E-mount cameras. The FE 16-25mm F2.8 G is the smallest and lightest constant F2.8 zoom lens produced by Sony. The FE 16-25mm F2.8 G features a width of 74.8mm (about 2.94 in), length of 91.4mm (about 3.58 in), filter diameter of... Read More