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Sony Electronics enhances direct transfers from Creators’ App Updates 

Sony Electronics enhances direct transfers from Creators’ App

Gary Pageau , ,
Sony Electronics Inc. has made updates to its Creators’ Cloud platform, enhancing the Creators’ App to streamline content management for creators with automated cloud transfer options. This version 2.6.0 update simplifies workflows by enabling direct uploads from select Sony cameras to Google Drive or Adobe Lightroom. The recent updates brought further optimized workflow with features like a USB connection for... Read More
Sony Electronics announces second-generation flagship Alpha 1 II, full-frame 28-70mm F2 G Master lens New Products 

Sony Electronics announces second-generation flagship Alpha 1 II, full-frame 28-70mm F2 G Master lens

Gary Pageau , ,
Sony Electronics Inc. introduced the Alpha 1 II, its new flagship full-frame professional-class mirrorless camera. The Alpha 1 II combines high resolution, speed, and cutting-edge AI-driven technology to meet the output and workflow needs of professional photographers and videographers, the company said. The Alpha 1 II will be available in December 2024 for approximately $6,499.99 USD and $8,499.99 CAD. Key... Read More
Sony Electronics announces the ZV-E10 II and E PZ 16-50mm F3.5-5.6 OSS II lens kit New Products 

Sony Electronics announces the ZV-E10 II and E PZ 16-50mm F3.5-5.6 OSS II lens kit

Gary Pageau , ,
Sony Electronics launched the ZV-E10 II, the second generation of the mirrorless ZV-E10 camera. The ZV-E10 II maintains all the features creators love about the original, such as Creative Looks, Product Showcase Setting, Background Defocus function, and the vari-angle flip screen and adds an upgraded 26-megapixel (MP) (approx. effective) Exmor R CMOS sensor and adoption of Sony’s latest BIONZ XR... Read More
Sony Electronics unveils software updates to its mocopi motion capture device Updates 

Sony Electronics unveils software updates to its mocopi motion capture device

Gary Pageau , , ,
Sony Electronics announces several updates to the mocopi motion capture device, improving the workflow of PC-based creators and extending integrations into 3D content creation platforms. These updates signal Sony’s commitment to listening to creators in the 3D and Virtual Reality (VR) space and expanding features based on valuable user feedback. Among the updates is the introduction of the mocopi app... Read More
Sony Electronics announces firmware roadmap for BURANO Digital Cinema Camera Updates 

Sony Electronics announces firmware roadmap for BURANO Digital Cinema Camera

Gary Pageau , ,
Sony Electronics Inc. announced the next two firmware updates for the BURANO, the newest addition to the CineAlta family of digital cinema cameras. The firmware updates, BURANO Version 1.1 and Version 2.0, are planned to be released over the next year and will include additional recording formats, new de-squeeze options, and monitoring updates as well as other features and requests... Read More
Sony Electronics announces compact FE 16-25mm F2.8 G zoom lens New Products 

Sony Electronics announces compact FE 16-25mm F2.8 G zoom lens

Gary Pageau , ,
Sony Electronics announced the FE 16-25mm F2.8 G (SEL1625G), a large-aperture wide-angle zoom lens compatible with Sony’s α (Alpha) E-mount cameras. The FE 16-25mm F2.8 G is the smallest and lightest constant F2.8 zoom lens produced by Sony. The FE 16-25mm F2.8 G features a width of 74.8mm (about 2.94 in), length of 91.4mm (about 3.58 in), filter diameter of... Read More
Sony Electronics announces a 4K 60p Pan-Tilt-Zoom Camera with AI-based auto framing New Products 

Sony Electronics announces a 4K 60p Pan-Tilt-Zoom Camera with AI-based auto framing

Gary Pageau , ,
Sony Electronics released the  4K 60p pan-tilt-zoom (PTZ) flagship camera model with an integrated lens, the BRC-AM7,  incorporating PTZ Auto Framing technology and AI technology for advanced recognition, for video production for broadcast, live events, and sports productions. The BRC-AM7 is also Sony’s smallest and lightest integrated lens PTZ camera, measuring 168.7mm in width (approximately 6.64 inches), 225.2mm in height... Read More
Sony launches 5G portable data transmitter for still image and video transmission New Products 

Sony launches 5G portable data transmitter for still image and video transmission

Gary Pageau , ,
Sony Electronics is launching a portable data transmitter, the PDT-FP1, with an antenna structure allowing high-speed still image and video data transport over 5G networks. With the PDT-FP1, Sony is leveraging 5G mobile technology to enhance professional workflow for broadcasting and news coverage. This wireless communication device allows for real-time transfer of photos and videos and seamless livestreaming via 5G, representing... Read More
Sony announces a FE 24-50mm F2.8 G compact standard zoom lens New Products 

Sony announces a FE 24-50mm F2.8 G compact standard zoom lens

Gary Pageau ,
Sony Electronics announced the release of the FE 24-50mm F2.8 G standard zoom lens (SEL2450G), which is compatible with Sony’s α (Alpha) cameras. The 72nd addition to the full-frame E-mount lens lineup is compact and lightweight yet maintains high-resolution performance synonymous with Sony’s G lens series, the company said. The new FE 24-50mm F2.8 G will be available in May 2024... Read More
Sony Electronics, The Associated Press complete testing of advanced in-camera authenticity technology News 

Sony Electronics, The Associated Press complete testing of advanced in-camera authenticity technology

Gary Pageau ,
Sony Electronics announced the completion of a second round of testing for Sony’s in-camera authenticity technology with Associated Press. This in-camera digital signature allows for the creation of a “birth certificate” for images, validating the origin of the content, the company claims. Sony has been the exclusive imaging products provider to the AP since 202o. Sony’s authenticity technology provides a... Read More
Sony updates Camera Remote Software Updates 

Sony updates Camera Remote Software

Gary Pageau , ,
Sony Electronics announced an updated version of its Camera Remote Software Development Kit (SDK), which allows users to operate Sony’s cameras remotely from their computer. Updated functionality includes compatibility with the newly announced ILX-LR1 camera and support for third parties in the development of bespoke applications using the leading performance of Sony cameras. Version 1.10 of the camera remote SDK, which... Read More
Sony launches industrial strength E-mount camera, ILX-LR1 New Products 

Sony launches industrial strength E-mount camera, ILX-LR1

Gary Pageau , ,
Sony Electronics launched the new ILX-LR1, an interchangeable lens camera designed for industrial use with an approximately 61 megapixel 35mm full-frame image sensor. The camera is suited inspection, investigation, surveying, and mapping by drone, the company said. The new ILX-LR1 is expected to be available at the end of November through Sony and a variety of Sony’s authorized dealers for body only:... Read More
Sony Electronics announces ZV-1 II ultra wide-angle zoom vlogging camera News 

Sony Electronics announces ZV-1 II ultra wide-angle zoom vlogging camera

Gary Pageau
Sony Electronics launches the second-generation camera to the ZV-1 in the vlog camera ZV series, the ZV-1 II, which includes a wider-angle lens. The ZV-1 II has a 1.0-type Exmor RS image sensor (approximately 20.1 effective megapixels), BIONZ X image processing engine, and newly developed ZEISS® Vario-Sonnar T* 18-50 mm F1.8-4 lens. “The ZV-1 II is an exciting chapter for... Read More
Sony Electronics launches ultra-wide FE 20-70mm F4 G Lens New Products 

Sony Electronics launches ultra-wide FE 20-70mm F4 G Lens

Gary Pageau
Sony Electronics introduced the full-frame E-mount 20-70mm F4 G (model: SEL2070G) boasting a versatile zoom range, a remarkably compact and lightweight form-factor, and a constant F4 aperture throughout the zoom range, the company said. With impressive Sony G Lens image quality, high-speed accuracy and tracking autofocus (AF), and a smart design for maximum mobility and operability, this new lens is... Read More