Sony Electronics offering new license packages for volume photography

GaryPageau ,
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Sony Electronics to Offer New License Packages Tailored to the Unique Needs of Volume Photography Applications

Sony Electronics Inc. is offering a new series of license packages built for volume photography applications, including school photography, theme parks, and cruise ships. Expanding on the company’s Custom Grid Line license, which allows users to pre-set tailored grid lines on the camera display to ensure consistent composition and sizing in high-volume settings, the latest upgrade packages for the Alpha 6700 (ILCE-6700) enable standardization and uniformity.

  • The Scan & Tag license streamlines data management and saves time and resources by linking captured images with subject information and metadata in real-time. QR codes and barcodes used for subject ID management can be read by the camera body and written into EXIF data in the JPEG file. This allows the camera to complete the process of linking the ID information of QR codes and barcodes.
  • In-camera photo cropping enables users to crop images to a preset aspect ratio instantly. When combined with the Custom Grid Line license (a separate paid license), photographers can generate a near-to-final image before a shoot is complete, saving valuable time and maximizing turnaround times, the company claims. This feature allows users to automatically save both the original image and the cropped image, offering two separate looks from a single shot. Additionally, photographers can capture vertical compositions, for example 8:10 aspect ratio, while holding the horizontal grip.
  • Volume Photography Commands are utilized through an application developed using the Camera Remote Toolkit. The license allows users to precisely fine-tune color temperature for ideal image quality. In addition, it can prevent shutter activation unless preset capture conditions are met. These features ensure complete control over situations and help enable the best possible results.

The licenses, compatible with the ILCE-6700, are expected to be available on June 25, 2025 in the U.S. and Canada, with expanded camera support planned for the future. Working demos of the licenses will be on display at School Photographers of America (SPOA)’s 2025 International Conference, June 24-26 in Raleigh, NC.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.