Fujifilm expands with “Fujifilm for Google Photos Print Store”

FUJIFILM North America Corp., Imaging Division, announced the launch of ‘Fujifilm for Google Photos Print Store,’ an integrated print storefront designed to bring high-quality physical photo products directly to Google Photos users. Fujifilm will assume leadership and responsibility for the photo printing functionality of the Google Photos platform, with plans to roll out new features, new products and a better user experience. Google has used a number of print partners in the past, including Kodak Moments for retail pick up at CVS. but this is the first time a print partner earned a co-brand. Fujifilm has been a partner of Google Photos for retail pick up at Walmart for half a decade.

With the launch of “Fujifilm for Google Photos Print Store”, Fujifilm is taking a leading operational and customer support role in the co-branded print experience, including full storefront management, customer support, customer lifecycle marketing, and expanded product catalog, while remaining in close partnership with Google Photos, according to the announcement.

“Working so closely with Google Photos over the years has truly been a dream collaboration, coupling Google’s outstanding technological capabilities with Fujifilm’s over 90 years of imaging expertise,” said Bing Liem, division president, Imaging Division, FUJIFILM North America Corp. “It was a natural next step for Fujifilm to take a larger role in the management and expansion of the platform’s printing capabilities. We’re excited to expand this winning partnership and especially excited about the benefits and ease of use it will bring to Google Photos’ users.”

Google Photos users will launch the integrated Fujifilm for Google Photos Print Store directly from Google Photos as an enhanced part of the Google Photos experience. The storefront will be co-branded with the “Fujifilm for Google Photos Print Store” name. Users will have more ways than ever before to print their memories, including an expanded range of print formats, frames, décor, and gift items, going well beyond the offerings of the previous platform. The new experience will continue to leverage Google Photos’ intelligence to surface relevant photos and suggest personalized print opportunities, making it easier than ever to bring digital memories to life.

The new platform will be available to current as well as new Google Photos users. Users can choose to link their photos, creating a seamless process that avoids manual addition of images into the app.

“We’re excited to continue our partnership with Fujifilm, providing Google Photos users with a seamless printing experience,” said Shimrit Ben-Yair, vice president, Google Photos. “The new storefront will offer even more ways for people to print their photos so they can easily celebrate and save their meaningful moments.”