Sony Electronics introduces RX10 V, a fifth generation super zoom camera

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Sony RX10 V

Sony Electronics announces the RX10 V, the fifth generation of its RX10 all-in-one camera series. A single body covers wide-angle to super-telephoto through a large-aperture ZEISS Vario-Sonnar T* 24-600m (25x optical zoom) F2.4-4.0 lens. The RX10 V keeps the series’ resolution, super-telephoto reach, and integrated lens design, and adds AI-powered Real-time Recognition AF (auto focus) for accurate subject identification. The RX10 V will be available for a suggested retail price of $2,299.99 US / $2,899.99 CAD from August 2026.

Paired with blackout-free continuous shooting at up to 30 fps (frames per second) with full 60 fps/sec. AF/AE (auto exposure) tracking, the RX10 V holds focus on fast, unpredictable subjects like wildlife and birds. A 20.1 megapixels (approximately effective) 1.0-type stacked Exmor RS CMOS sensor and BIONZ X processing engine drive both stills and up to 4K 12 video, covering a wide variety of scenarios spanning from everyday moments to wildlife to school sports. The large aperture and 1.0-type sensor render soft, natural background blur, the company says.

The RX10 V borrows its button layout and grip design from the Alpha mirrorless series for intuitive control. A larger Quad-VGA OLED electronic viewfinder shows fine detail clearly in bright sun or indoors, helping you compose precisely. The Z-series NP-FZ100 battery extends still shooting to approximately 630 shots, roughly 50% more than the previous model.

“The RX10 series camera became a cult classic because it is a joy to shoot with in real-life scenarios, and its range is unparalleled in a compact camera body. With the camera’s fifth generation, we are bringing valuable features from our Alpha line to make the RX10 V an unbeatable choice for any passionate wildlife, birding, or sports photographer,” said Yang Cheng, Vice President of Imaging Solutions, Sony Electronics.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.