Fujifilm adds second cinema power zoom to GF Lens: FUJINON GF19-35mmT3.5 PZ OIS WR 

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FUJINON GF19-35mmT3.5 PZ OIS WR lens

FUJIFILM North America Corp., Electronic Imaging Division, announced the release of FUJINON GF19-35mmT3.5 PZ OIS WR (“GF19-35mmT3.5”), the second FUJINON cinema power zoom lens for the GFX System. With a native G Mount, GF19-35mmT3.5 provides the widest angle of view available in the GF format, offering filmmakers at all levels of production a large format cinema zoom with expanded cinematic versatility and exceptional optical performance in a compact, lightweight design. FUJINON GF19-35mmT3.5 PZ OIS WR lens will be available from July 23, 2026 at a Manufacturer’s Suggested Retail Price of $5,699 USD

“GF19-35mmT3.5 not only continues Fujinon’s legacy in optical design, but as the first expansion of the GF cinema zoom line, it emphasizes Fujifilm’s commitment to products designed specifically for filmmaking,” said John Blackwood, director, Brand & Product Marketing, Electronic Imaging & Optical Devices Divisions, FUJIFILM North America Corporation. “The expansive large format angle of view helps preserve natural perspective across the frame, allowing filmmakers to anchor their vision for cinematic storytelling.”

FUJINON GF19-35mmT3.5 PZ OIS WR lens

Designed for immersive, location-based storytelling where scale, movement, and reliability matter, GF19-35mmT3.5 pairs an ultra-wide 19-35mm focal range (equivalent to 15-28mm in 35mm film format) with purpose-driven optics, consistent geometric rendering, and minimal focus breathing.

Maintaining the ability to cover the Open Gate recording of GFX ETERNA 55, GF1935mmT3.5 reflects the practical demands of ultra-wide cinema work, where flexibility across filming setups is essential. Purpose-built for G Mount, its lightweight (approx. 4.6lbs/2.1kg) and compact (approx. 8.74 in./222mm) build supports more camera configurations while still providing the desirable focal lengths for wider shots.

Fujifilm’s second motorized power zoom lens designed for filmmaking with a constant T3.5 aperture

  • This cinema power zoom covers 19-35mm focal length (equivalent to 15-28mm in 35mm film format), from ultra-wide angle to standard, delivering the widest angle of view in a compact cinema zoom within GF format, for tight spaces and expansive views.
  • Internally motorized focus enables the use of FUJIFILM GFX ETERNA 55’s many autofocus modes – especially useful in documentary, handheld, and interviews – and internal servo operation allows focus, iris, and zoom control directly from GFX ETERNA 55’s camera body.
  • The lens consists of 23 lens elements in 15 groups including four extra-low dispersion (ED) elements and three aspherical elements, effectively suppressing aberrations, achieving a compact size while maintaining bright maximum aperture of T3.5 and consistent optical performance throughout the zoom range.
  • Constant T3.5 expands possibilities, delivering footage with consistent exposure across the zoom range in real-world environments.

 

Written by 

Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.