VSCO buys video creation app Trash

GaryPageau ,

VSCO acquired the AI-powered mobile video editing app Trash; terms weren’t disclosed. Trash will be discontinued Dec. 18 so users must download videos prior to that.

According to the announcement from VSCO Joel Flory, “Trash is a mobile video app that brings fun and serendipity to video creation using AI to lower the barrier to make, share, remix videos in an entirely new way…. What I love most about Trash is that it gives you a running start. We all know that a blank canvas can feel daunting, but with one tap, Trash’s AI brings your video clips together into a fresh edit that you can further customize or change up.”

Subscription-driven VSCO has been amping up its video capabilities. Pre-pandemic, VSCO bought video technology startup Rylo. A few months later, it debuted Montage, a set of tools allowing users to tell longer video stories by stacking and layering videos, photos, colors and shapes. VSCO’s subscription plan costs $19.99 per year and provides users with access to the app’s video editing tools.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.