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Fujifilm unveils INSTAX PAL digital camera for kids New Products 

Fujifilm unveils INSTAX PAL digital camera for kids

FUJIFILM North America Corp. launched the INSTAX PAL digital camera and INSTAX MINI LINK 2 Smartphone Printer Bundle, for ages 13 and up. INSTAX PAL is a palm-sized 4.9 MP digital camera designed to capture life’s spontaneous moments for photo printing on INSTAX instant film via an INSTAX printing device, the company says. With the INSTAX PAL digital camera, image... Read More
Fujifilm debuts GFX100 II flagship, tilt-shift lenses, 55mm lens New Products 

Fujifilm debuts GFX100 II flagship, tilt-shift lenses, 55mm lens

FUJIFILM North America Corp. announced the FUJIFILM GFX100 II digital camera (GFX100 II), a new flagship of the GFX System. Incorporating a 55mm large-format image sensor – which is nearly 1.7x larger than the 35mm image sensors found in full-frame cameras – GFX100 II produces images with broad dynamic range at a very shallow depth-of-field. GFX100 II is expected to... Read More
Fujifilm investing 4.5 billion yen in INSTAX film production Investments 

Fujifilm investing 4.5 billion yen in INSTAX film production

FUJIFILM Corp. announces a ¥4.5 billion investment into its Ashigara Site at the Kanagawa Factory in Japan to reinforce production facilities for INSTAX films. The latest move will increase the company’s production capacity for INSTAX films by approximately 20%. The production facilities to be built under the new investment are set to go operational in stages, starting in the autumn... Read More
Fujifilm offering “Create With Us” event on World Photography Day Events News 

Fujifilm offering “Create With Us” event on World Photography Day

In recognition of World Photography Day on Saturday, Aug. 19, 2023, FUJIFILM North America Corp. presents Create With Us, an immersive celebration of visual arts at Seattle’s iconic Fremont Studios. A free, must-attend hands-on event for anyone interested in photography, cinematography, or the arts, Create With Us will be a curated, dynamic public event that will showcase the power of... Read More
Fujifilm launches Instax Square SQ40 New Products 

Fujifilm launches Instax Square SQ40

FUJIFILM North America Corp., Imaging Division, launched the INSTAX SQUARE SQ40 instant camera (SQ40), an addition to the INSTAX SQUARE lineup of instant cameras. Fujifilm’s INSTAX SQUARE SQ40 instant camera will be available at a manufacturer’s suggested retail price of $149.95 USD ($189.99 CDN) and is expected to be available for purchase by the end of June 2023. “Consumers love... Read More
Fujifilm announces X-S20 camera, XF8mm F3.5 R WR lens, and Fujifilm XApp New Products 

Fujifilm announces X-S20 camera, XF8mm F3.5 R WR lens, and Fujifilm XApp

Fujifilm North America Corp. announced the X-S20 mirrorless digital camera, XF8mmF3.5 R WR lens, and the Fujifilm XApp. The FUJIFILM X-S20 mirrorless digital camera (X-S20)has the lightweight, compact form factor reminiscent of its predecessor, the FUJIFILM X-S10, plus new features including AI-based subject-detection autofocus (AF), the capability to record 6.2K/30P video, and stream 4K/60P video natively through USB-C. “X-S20 is... Read More
Kodak photo paper and chemicals fade from the market News 

Kodak photo paper and chemicals fade from the market

Sino Promise Group, the China-based maker of Kodak-branded photographic paper and chemicals for professional and amateur photofinishing, notified customers the company will “no longer be offering” the products, according to correspondence provided to the Dead Pixels Society. Sino Promise has not responded to requests for comment. Unconfirmed reports from photo labs say the sales team has already been dismissed. The... Read More
TIPA World Awards 2023 recognize dozens of products Events 

TIPA World Awards 2023 recognize dozens of products

The Technical Image Press Association (TIPA) announce the TIPA World Awards 2023 for the Best Photo and Imaging Products of the Year. The group says the awards reflect the current state as well as the future direction of technology, products, and services that appeal to professional, enthusiast, and amateur consumers and serve as an indication of exciting things to come... Read More
Creativity as a driver of photo business, with Wendi Flores and Steve Klinetobe Marketing Podcasts 

Creativity as a driver of photo business, with Wendi Flores and Steve Klinetobe

Gary Pageau of the Dead Pixels Society talked with Wendi Flores, of Foto Crush, and Steve Klinetobe, of Odd Comma. In this interview, Flores and Klinetobe talk about how photo companies can use creativity to boost sales and be more effective than ever before. In this episode, you will learn the following: How creativity is now a currency, and the need for brands to be emotively authentic... Read More
Fujifilm debuts Instax Mini 12 camera New Products 

Fujifilm debuts Instax Mini 12 camera

FUJIFILM North America Corp., Imaging Division, announced the INSTAX MINI 12 Instant Camera (MINI 12). Following in the footsteps of the popular INSTAX MINI 11 Instant Camera (MINI 11) launched in 2020, MINI 12 brings a new look and enhanced features, including parallax correction capabilities, automatic flash control, and a convenient multi-function twist lens. The FUJIFILM INSTAX MINI 12 instant... Read More
Fujifilm brings native Frame.io camera to cloud integration to  FUJIFILM X-H2 Updates 

Fujifilm brings native Frame.io camera to cloud integration to FUJIFILM X-H2

FUJIFILM North America Corp. announced it’s FUJIFILM X-H2 mirrorless digital camera will join its sister camera, FUJIFILM X-H2S, as part of the collaboration with Adobe that will provide the world’s first native Camera to Cloud (C2C) integration capability for digital still cameras, powered by Frame.io. The firmware is expected to be released in spring 2023. As originally announced in October... Read More
Fujifilm launches previously announced collaboration with Gooten News Partnerships 

Fujifilm launches previously announced collaboration with Gooten

FUJIFILM North America Corp., Imaging Division, announces the official launch of the Fujifilm Print-on-Demand Hub in collaboration with Gooten, originally announced in the summer of 2022, is now fully operational and ready to satisfy online merchants’ print-on-demand (POD) product needs by connecting them with Fujifilm’s wide product array and the company’s advanced production and logistics capabilities. As part of this... Read More
Fujifilm updates Mini Link app for Nintendo Switch New Products Updates 

Fujifilm updates Mini Link app for Nintendo Switch

FUJIFILM Corp., in collaboration with Nintendo Co., Ltd., added Splatoon 3 characters and other features in the FUJIFILM INSTAX MINI LINK  for Nintendo Switch App. With the App, users can share their favorite character moments with fellow gamers digitally or by printing a custom INSTAX photo from their FUJIFILM INSTAX MINI LINK series Smartphone Printer. “The addition of the popular Splatoon... Read More
Investment firm completes purchase of Fujifilm’s Greenwood plant Acquisitions News 

Investment firm completes purchase of Fujifilm’s Greenwood plant

GSA Business Report revealed the sale of the Fujifilm North America manufacuring complex in Greenwood S.C. has officially closed in a deal that preserved 300 jobs at the once-sprawling plant. The sale of the property was announced in July after Phoenix Investors leased 1.1 million square feet back to Fujifilm. Fujifilm, which was the only occupant of the site since 1988,... Read More
Fujifilm debuts FUJIFILM X-T5 mirrorless camera, 30mm lens New Products 

Fujifilm debuts FUJIFILM X-T5 mirrorless camera, 30mm lens

FUJIFILM North America Corp. introduced the FUJIFILM X-T5 digital camera (X-T5). Fujifilm brings its fifth-generation imaging sensor and processing technology to X-T5 in a camera body that is more compact than each of its previous three X-T system camera models. X-T5 is the latest X Series camera to feature Fujifilm’s back-illuminated 40.2MP X-Trans CMOS 5 HR imaging sensor and high-speed... Read More