Fujifilm announces X-S20 camera, XF8mm F3.5 R WR lens, and Fujifilm XApp

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Fujifilm X-S20 mirrorless digital camera

Fujifilm North America Corp. announced the X-S20 mirrorless digital camera, XF8mmF3.5 R WR lens, and the Fujifilm XApp. The FUJIFILM X-S20 mirrorless digital camera (X-S20)has the lightweight, compact form factor reminiscent of its predecessor, the FUJIFILM X-S10, plus new features including AI-based subject-detection autofocus (AF), the capability to record 6.2K/30P video, and stream 4K/60P video natively through USB-C.

“X-S20 is truly a dream camera for any content creator looking to take their photos and videos creation to the next level, but especially for the ones that are documenting their lives, traveling the world, or streaming their stories online,” said Lisa Baxt, marketing director, Electronic Imaging Division, FUJIFILM North America Corp.. “It offers premium image quality and advanced portability, catering to a variety of image creation styles ranging from casual self-portraits to full-fledged photography and videography. With content creators turning to digital cameras more than ever before, we are confident that X-S20 will be well received by users pushing long-form content to platforms, like Twitch, especially since no fees are required to unlock the feature.”

Main features:

  • X-S20 features subject-detection AF developed with deep learning/artificial intelligence (AI) technology. In this case, AI is used to detect animals, birds, cars, motorcycles, bicycles, airplanes, trains, insects, and drones. The evolved AF prediction algorithm enables stable focusing even in AF-C mode.
  • X-S20 is equipped with the back-illuminated 26.1MP sensor “X-TransTM CMOS 4” and the high-speed image processing engine “X-Processor 5” to produce high-quality images while keeping power consumption lower
  • X-S20 comes with 19 Film Simulation modes including “Nostalgic Neg,” characterized by high saturation and soft tonality. Users can use Film Simulation presets for various subject types and scenes to produce a photographic film look and feel.
  • X-S20 features F-Log2 for recording video in the expanded 13+ stops dynamic range for enriched tonality, adding freedom in post-production creativity.

FUJIFILM X-S20 mirrorless digital camera body and camera body with lens kits will be available from authorized FUJIFILM dealers in the United States on or around June 29th, 2023.

FUJIFILM X-S20 Mirrorless Camera Body in Black will be available at a manufacturer’s suggested retail price of $1,299.95 USD and $1,749.99 CAD.

FUJIFILM X-S20 Mirrorless Camera Body in Black with the FUJINON XC15-45mmF3.5-5.6 OIS PZ Lens Kit will be available at a manufacturer’s suggested retail price of $1,399.95 USD and $1,899.99 CAD.

FUJINON XF8mmF3.5 R WR Lens (XF8mmF3.5)

FUJINON XF8mmF3.5 R WR Lens (XF8mmF3.5)

Fujifilm also announced the FUJINON XF8mmF3.5 R WR Lens (XF8mmF3.5). With an equivalent 35mm focal length of 12mm, XF8mmF3.5 offers the widest angle of view to date in Fujifilm’s family of X Mount lenses. Its 121 degrees diagonally and 112 degrees horizontally makes it perfect for any image-making scenario that requires an especially wide field of vision, the company says.

The XF8mmF3.5 consists of 12 lens elements in nine groups, including three aspherical elements and two extra-low dispersion (ED) elements, thereby controlling lens distortion, spherical aberration, and astigmatism to deliver advanced image-resolving performance. It is just over 2 inches long, weighing approximately 7.6 ounces (215g).

FUJINON XF8mmF3.5 R WR lens will be available on or around June 29, 2023, at a manufacturer’s suggested retail price of USD $799.95 and CAD $1,079.99.

New Fujfilm XApp

Fujfilm XApp

FUJIFILM also announced the launch of “FUJIFILM XApp” Smartphone App (XApp), designed for use with Fujifilm’s applicable GFX System and X Series digital cameras. The App will be released on May 25, 2023, as a free App download for compatible Apple iOS and Android devices. XApp joins the FUJIFILM Camera Remote app (Camera Remote), which connects a Wi-Fi compatible digital camera with a Smartphone (or tablet) for remote image-making, image transfer, and viewing. The features of XApp have been significantly enhanced for optimal usability, including a variety of new features primarily around wireless connectivity and speed.

Among the app’s main features:

  • XApp’s enhanced system design ensures quicker, smoother connectivity between the camera and smartphone and/or tablets as compared to the Camera Remote App.
  • The “Image Transfer Order” function makes it possible to transfer images from a compatible Fujifilm digital camera to a Smartphone or tablet device even when the camera is powered off, and also while creating further images.
  • XApp has been updated with a high-contrast design in black and white as base tones. Text size has been increased from Camera Remote to create a user interface with improved visibility.
  • When connected via Bluetooth, XApp allows users to remotely operate their compatible FUJIFILM GFX System and X Series cameras while checking live view on a Smartphone or tablet device. Many image settings including aperture, ISO, and shutter speed can also be configured from the Smartphone or tablet device using the XApp.
  • Using XApp’s new “Backup/Restore” function, compatible product users can save camera settings3 such as “Shooting Menu” and “Setup Menu” in the App or restore them back to the applicable FUJIFILM GFX System or X Series camera. Favorite camera settings for different subject types can be managed in the XApp.