Fujifilm investing 4.5 billion yen in INSTAX film production

Gary Pageau ,

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FUJIFILM Corp. announces a ¥4.5 billion investment into its Ashigara Site at the Kanagawa Factory in Japan to reinforce production facilities for INSTAX films. The latest move will increase the company’s production capacity for INSTAX films by approximately 20%. The production facilities to be built under the new investment are set to go operational in stages, starting in the autumn of 2024.

Fujifilm says, by FY2025, when the new production lines go fully operational, INSTAX films’ production capacity will be approximately 20% more than the current level. Combined with the effects of facility expansion started in 2022, the production capacity will increase by approximately 40% compared to FY2021.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.