You are here
Fujifilm investing 4.5 billion yen in INSTAX film production Investments 

Fujifilm investing 4.5 billion yen in INSTAX film production

FUJIFILM Corp. announces a ¥4.5 billion investment into its Ashigara Site at the Kanagawa Factory in Japan to reinforce production facilities for INSTAX films. The latest move will increase the company’s production capacity for INSTAX films by approximately 20%. The production facilities to be built under the new investment are set to go operational in stages, starting in the autumn... Read More
Fujifilm launches Instax Square SQ40 New Products 

Fujifilm launches Instax Square SQ40

FUJIFILM North America Corp., Imaging Division, launched the INSTAX SQUARE SQ40 instant camera (SQ40), an addition to the INSTAX SQUARE lineup of instant cameras. Fujifilm’s INSTAX SQUARE SQ40 instant camera will be available at a manufacturer’s suggested retail price of $149.95 USD ($189.99 CDN) and is expected to be available for purchase by the end of June 2023. “Consumers love... Read More
Fujifilm updates Mini Link app for Nintendo Switch New Products Updates 

Fujifilm updates Mini Link app for Nintendo Switch

FUJIFILM Corp., in collaboration with Nintendo Co., Ltd., added Splatoon 3 characters and other features in the FUJIFILM INSTAX MINI LINK  for Nintendo Switch App. With the App, users can share their favorite character moments with fellow gamers digitally or by printing a custom INSTAX photo from their FUJIFILM INSTAX MINI LINK series Smartphone Printer. “The addition of the popular Splatoon... Read More
Fujifilm to introduce INSTAX MINI EVO Hybrid Instant Camera New Products News 

Fujifilm to introduce INSTAX MINI EVO Hybrid Instant Camera

FUJIFILM North America Corp. introduced the INSTAX MINI EVO Hybrid Instant Camera (Mini Evo). The hybrid camera can operate as a traditional instant camera plus has the capabilities of a digital camera. It can also operate as a smartphone printer, when paired with the INSTAX Mini Evo Smartphone App. The INSTAX MINI EVO Hybrid Instant Camera will be offered in... Read More
Fujifilm introduces INSTAX Mini Link for Nintendo Switch smartphone printer New Products 

Fujifilm introduces INSTAX Mini Link for Nintendo Switch smartphone printer

Fujifilm Corp., in collaboration with Nintendo Co., Ltd., introduced the $99.95 INSTAX Mini Link for Nintendo Switch Smartphone Printer. As part of this collaboration, Nintendo Switch owners can create fun custom prints of their game The new Mini Link Special Edition and related app are expected to be released to authorized dealers April 30, 2021, in conjunction with the launch... Read More
Fujifilm introduces INSTAX SQUARE SQ1 Instant Camera New Products 

Fujifilm introduces INSTAX SQUARE SQ1 Instant Camera

FUJIFILM North America Corp. launched the INSTAX SQUARE SQ1 instant camera, which creates INSTAX SQUARE format instant prints at 1.5 times the size of its INSTAX Mini counterparts. “INSTAX SQUARE SQ1 combines everything our users love about the INSTAX Mini’s cool, modern style and functionality with the larger, vibrant output of our square format instant print film,” said Manny Almeida,... Read More
Fujifilm announces X-T4 flagship, INSTAX Mini 11 New Products 

Fujifilm announces X-T4 flagship, INSTAX Mini 11

FUJIFILM North America Corp. launched the FUJIFILM X-T4 flagship model of the X series family of mirrorless digital cameras. The X-T4 features a newly designed five-axis IBIS, a quiet shutter unit, a new vari-angle LCD screen, a new Eterna Bleach Bypass Film Simulation, and a new, large-capacity battery. The camera features the X-Trans CMOS 4 26.1MP, back-side illuminated sensor and X-Processor... Read More
Fujifilm introduces INSTAX Mini Link smartphone printer New Products Press releases 

Fujifilm introduces INSTAX Mini Link smartphone printer

Valhalla, N.Y., October 2, 2019 – FUJIFILM North America Corporation is pleased to announce the launch of INSTAX Mini Link™, the latest in its line-up of instant printing devices. INSTAX Mini Link™ is a smartphone printer with a variety of unique functions designed to make on-the-go INSTAX instant printing even easier and more fun. The INSTAX Mini Link™ creates high-quality... Read More
Fujifilm embarks on nationwide tour to promote INSTAX Press releases Promotions 

Fujifilm embarks on nationwide tour to promote INSTAX

September 17, 2019 – Valhalla, N.Y. – FUJIFILM North America Corporation’s Imaging Division, which markets (among other products) INSTAX-branded instant print cameras, instant film, and accessory products including smartphone printers, has embarked on a nationwide mobile tour featuring two, 27-foot custom trucks designed to immerse consumers in the INSTAX experience with interactive displays, demonstrations, and opportunities to shoot and print... Read More
Fujifilm appoints McCann to launch global Instax campaign Marketing Press releases 

Fujifilm appoints McCann to launch global Instax campaign

New branding initiative focuses on empowering creative lifestyles and the INSTAX experience Valhalla, N.Y., September 16th, 2019— The Imaging Division of FUJIFILM North America Corporation is excited to announce that it has partnered with McCann on the launch of a new, interactive global branding campaign for its INSTAX line of products. The campaign focuses not just on brand awareness, but the importance... Read More
Fujifilm introduces hybrid instant camera Instax Mini LiPlay New Products News Press releases 

Fujifilm introduces hybrid instant camera Instax Mini LiPlay

Valhalla, N.Y., June 11, 2019 – FUJIFILM North America Corporation announces the upcoming release of its new INSTAX MINI LiPlay hybrid camera, which incorporates both instant print and digital technologies.  Offering a host of never-before-seen features designed to take instant photography to the next level, the LiPlay features a rear LCD screen along with sound recording capability, integrated filters and frames, smartphone printing, remote shooting capabilities,... Read More
Let’s find the positive in camera sales Market research News Opinion Press releases 

Let’s find the positive in camera sales

It’s time for the annual CIPA report, which numerous tech blogs and analysts comb over to deduce the trends ailing the camera market. The news can be sobering, especially when leaders like Canon predict a 50-percent drop-off in camera sales within the next two years. On the bright side, the boom in the instant camera category shows there’s life in... Read More
Fujifilm launches “instax SQUARE SQ6 Taylor Swift Edition”, designed by instax global partner Taylor Swift. New Products Press releases Promotions 

Fujifilm launches “instax SQUARE SQ6 Taylor Swift Edition”, designed by instax global partner Taylor Swift.

FUJIFILM Corporation (President: Kenji Sukeno) will launch “instax SQUARE SQ6 Taylor Swift Edition” and “instax SQUARE Film Taylor Swift Edition” on October 20, 2018. The two products, designed by instax global partner Taylor Swift, will be new additions to the instax lineup, which allow users to shoot and enjoy on-the-spot photo printing. The “instax SQUARE SQ6 Taylor Swift Edition” features... Read More
Fujifilm announces Instax SQ6, the first square-format analog Instax camera New Products Press releases 

Fujifilm announces Instax SQ6, the first square-format analog Instax camera

Valhalla, N.Y., May 14, 2018 – FUJIFILM North America Corporation today announced the first SQUARE format analog INSTAX camera, in the FUJIFILM Instax instant camera line, the new INSTAX® SQUARE SQ6, a sleek and sophisticated square format instant film camera for instant square prints. The square format film provides a wider photo range with 1:1 aspect ratio. This allows for... Read More