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Gen Z: The Next Generation of Retail Influencers and Spenders Market research News Press releases 

Gen Z: The Next Generation of Retail Influencers and Spenders

WASHINGTON, October 2, 2019 – Members of Generation Z influence a significant amount of household purchases and enjoy spending their own money, according to the latest issue of the Consumer View report released today by the National Retail Federation. “We’re seeing a shift in the way families shop where children are much more involved with purchasing decisions,” NRF Vice President... Read More
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