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This infographic highlights findings from Keypoint Intelligence – InfoTrends’ GenZ to Boomers: Segmenting High-Spending Personas for Increased Share of Wallet study. For more information on the findings of this study, contact sales@keypointintelligence.com.
Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.