Fujifilm reinforces production facilities for instax films

Gary Pageau ,

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Ashigara Site, Kanagawa Factory, FUJIFILM Corporation

FUJIFILM Corp. announces a 3 billion JPY investment into its Ashigara Site at the Kanagawa Factory in Japan to reinforce production facilities for instax films. In order to cater to the growing global demand for the instax series, Fujifilm has been continuously expanding the production capacity of instax film. The newly enhanced production facilities will begin operations in stages from spring 2027 and are expected to be fully operational from spring 2028. When the new production lines become fully operational, instax film production capacity will increase by approximately 20% compared to FY2026.

The instax series has expanded its lineup from analog instant cameras to hybrid instant cameras, smartphone printers, and palm-sized digital cameras. Driven by instax’s unique value proposition and the continued expansion of usage opportunities, cumulative worldwide sales of instax products surpassed 100 million units by the end of FY2024. In FY2025, sales reached 200 billion JPY, marking a fifth consecutive year of record-high sales since FY2021.

When the new production facilities become fully operational, production capacity for instax film will increase by approximately 70% compared to FY2022.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.