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NRF: Value drives back-to-school shopping as classes begin Market research 

NRF: Value drives back-to-school shopping as classes begin

Gary Pageau
According to The National Retail Federation’s (NRF) latest back-to-school consumer survey, shoppers continue to prioritize value as they prepare for the school year. New NRF data shows back-to-school shoppers are still completing their purchases for 2026, with the help of AI-powered shopping tools, discounts, promotions and secondhand products to stretch their budgets.  As of early August, shoppers had only completed... Read More
NRF: Import cargo’s early peak season is winding down Market research 

NRF: Import cargo’s early peak season is winding down

Gary Pageau ,
This year’s peak shipping season is coming to an end, with import volume at the nation’s major container ports expected to remain high this month before starting to decline for the remainder of 2026, according to the Global Port Tracker report released by the National Retail Federation (NRF) and Hackett Associates. “We had an early peak season this year as retailers... Read More
NRF: Majority of back-to-school shoppers get a head start on the season Market research 

NRF: Majority of back-to-school shoppers get a head start on the season

Gary Pageau
Consumers are getting an early start on back-to-school shopping, with 62% of shoppers having already started shopping for the school year by early July, according to the annual survey released by the National Retail Federation (NRF) and Prosper Insights & Analytics. While the figure is down slightly from 67% at the same point in 2025, it remains significantly higher than... Read More
NRF: Import cargo expected to set new record ahead of potential August tariffs Market research 

NRF: Import cargo expected to set new record ahead of potential August tariffs

Gary Pageau ,
Import volume at the nation’s major container ports is forecast to hit a new record this month, driven by retailers stocking up ahead of expected tariff increases, according to the Global Port Tracker report released today by the National Retail Federation (NRF) and Hackett Associates. “This year’s early peak season is expected to continue through July as retailers and other importers... Read More
NRF: Summer events fueling consumer spending Market research 

NRF: Summer events fueling consumer spending

Gary Pageau
Travel and mid-year promotions make summer a key spending season for consumers and retailers, but this year stands out with more opportunities than usual to celebrate, connect and spend. From the 2026 FIFA World Cup to America’s 250th anniversary, the calendar is packed with events bringing people together, according to NRF Chief Economist and Executive Director of Research Mark Mathews.... Read More
NRF: Father’s Day spending to hit record $27.9 billion Market research 

NRF: Father’s Day spending to hit record $27.9 billion

Gary Pageau ,
Father’s Day spending is expected to reach a record $27.9 billion this year, according to the annual survey released by the National Retail Federation (NRF) and Prosper Insights & Analytics. This marks an increase from the previous record of $24 billion set last year. “Despite economic pressures, Father’s Day remains just as important to shoppers as in years past,” NRF... Read More
Import cargo volume to see year-over-year gain again in June, then remain below 2025 levels into fall Market research 

Import cargo volume to see year-over-year gain again in June, then remain below 2025 levels into fall

Gary Pageau ,
Import volumes at major U.S. container ports are expected to see a skewed year-over-year bump again this month in anticipation of more tariffs and rising fuel prices but then remain below last year’s levels into the fall, according to the Global Port Tracker report released today by the National Retail Federation (NRF) and Hackett Associates. “We expect to see a... Read More
NRF: Import Cargo Volume Expected to Remain Below 2025 Levels Despite May-June Bump Market research News 

NRF: Import Cargo Volume Expected to Remain Below 2025 Levels Despite May-June Bump

Gary Pageau
Import volume at major U.S. container ports is expected to remain below last year’s levels into early fall despite a skewed year-over-year bump in May and June, according to the Global Port Tracker report released by the National Retail Federation and Hackett Associates. “The numbers show a year-over-year increase for the next two months, but that’s only because of the sharp... Read More
NRF: Mother’s Day spending expected to hit record $38 billion Market research News 

NRF: Mother’s Day spending expected to hit record $38 billion

Gary Pageau ,
Consumer spending on Mother’s Day is expected to reach a record $38 billion this year, according to the annual survey released today by the National Retail Federation (NRF) and Prosper Insights & Analytics. The amount surpasses last year’s total spending of $34.1 billion and exceeds the previous record of $35.7 billion set in 2023. “Mother’s Day remains a priority for many... Read More
NRF: Import cargo volumes face headwinds from tariffs and increasing fuel prices Market research 

NRF: Import cargo volumes face headwinds from tariffs and increasing fuel prices

Gary Pageau
Import volume at major U.S. container ports is not being significantly affected by the conflict in Iran but ocean carriers are seeing a related increase in fuel costs that could eventually affect retailers and their customers, according to the Global Port Tracker report released by the National Retail Federation and Hackett Associates. “Just because retailers don’t import a lot of merchandise... Read More
NRF: Easter spending expected to reach a record $24.9 billion Market research News 

NRF: Easter spending expected to reach a record $24.9 billion

Gary Pageau ,
Consumer spending on Easter is expected to reach a record total of $24.9 billion this year, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. The amount surpasses the previous record of $24 billion set in 2023. On a per-person basis, shoppers are budgeting a record high of $195.59, up from the... Read More
NRF forecasts 4.4% annual retail sales growth with new economic model Market research News 

NRF forecasts 4.4% annual retail sales growth with new economic model

Gary Pageau
The National Retail Federation (NRF) forecast that retail sales in 2026 will grow by 4.4% over 2025 to $5.6 trillion, based on a newly enhanced forecasting approach developed in partnership with Oxford Economics, one of the world’s leading independent economic advisory firms. The announcement was made during NRF’s sixth annual State of Retail & the Consumer virtual event, which examines... Read More
NRF: Import cargo volume expected to be down in first half of 2026 Market research News 

NRF: Import cargo volume expected to be down in first half of 2026

Gary Pageau
Imports at major U.S. container ports are expected to remain below last year’s levels for the first half of 2026 amid ongoing tariff uncertainty, but it is too soon to gauge the impact of the conflict in Iran, according to the Global Port Tracker report released today by the National Retail Federation and Hackett Associates. “The Supreme Court has struck down... Read More
NRF: Import cargo volume expected to see year-over-year drop in first half of 2026 Market research News 

NRF: Import cargo volume expected to see year-over-year drop in first half of 2026

Gary Pageau
Import volume at the nation’s major container ports is expected to see a significant year-over-year decline during the first half of 2026 as the impact of tariffs continues, according to the Global Port Tracker report released today by the National Retail Federation and Hackett Associates. “With tariffs still a matter of debate in the courts and in Congress, their effect... Read More
NRF: Valentine’s Day spending expected to reach new records  Market research 

NRF: Valentine’s Day spending expected to reach new records 

Gary Pageau ,
Consumer spending on Valentine’s Day is expected to reach a record $29.1 billion, according to the annual survey released by the National Retail Federation (NRF) and Prosper Insights & Analytics. The amount surpasses the previous record of $27.5 billion in 2025. Shoppers are budgeting a record $199.78 on average for gifts, an increase from $188.81 last year and surpassing the... Read More