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NRF: Thanksgiving holiday weekend draws a record 203 million shoppers Market research 

NRF: Thanksgiving holiday weekend draws a record 203 million shoppers

GaryPageau , ,
A record 202.9 million consumers shopped during the five-day holiday weekend from Thanksgiving Day through Cyber Monday, according to the annual consumer survey released by the National Retail Federation and Prosper Insights & Analytics. The figure is up from 197 million shoppers last year and surpasses the previous record of 200.4 million set in 2023. The total also exceeds NRF’s... Read More
NRF: Thanksgiving weekend expected to draw largest number of shoppers on record Market research News 

NRF: Thanksgiving weekend expected to draw largest number of shoppers on record

GaryPageau ,
A record 186.9 million people are planning to shop from Thanksgiving Day through Cyber Monday this year, according to the consumer survey released by the National Retail Federation and Prosper Insights & Analytics. The figure is up more than 3 million total shoppers from the previous record of 183.4 million last year. “The holidays are an important part of many... Read More
December CNBC/NRF Retail Monitor Results Show Strong Growth Boosted by Final Thanksgiving Weekend Days Market research News 

December CNBC/NRF Retail Monitor Results Show Strong Growth Boosted by Final Thanksgiving Weekend Days

GaryPageau , ,
Retail sales jumped strongly in December, boosted in part by two busy holiday shopping days during Thanksgiving weekend falling in the final month of the year, according to the CNBC/NRF Retail Monitor, powered by Affinity Solutions, released today by the National Retail Federation (NRF). “Growth rebounded strongly in December from a misleadingly weaker November as the result of the final... Read More
NRF: Thanksgiving holiday weekend sees record number of shoppers Market research 

NRF: Thanksgiving holiday weekend sees record number of shoppers

GaryPageau , , ,
A record 200.4 million consumers shopped over the five-day holiday weekend from Thanksgiving Day through Cyber Monday, surpassing last year’s record of 196.7 million, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. The figures surpassed NRF’s initial expectations of 182 million shoppers by more than 18 million. “The five-day period between Thanksgiving and... Read More
Thanksgiving weekend is a multibillion-dollar shopping weekend News 

Thanksgiving weekend is a multibillion-dollar shopping weekend

GaryPageau , ,
According to Adobe Digital Insights, total e-commerce sales over the entire Thanksgiving weekend are forecast to reach $29 billion, with Cyber Monday tipped to become the largest online shopping day in U.S. history, according to a report from Statista. “Not surprisingly, this year’s Thanksgiving weekend is expected to shatter online shopping records once again,” the report said. Read More
Comscore reports Thanksgiving weekend online sales trends Marketing Press releases 

Comscore reports Thanksgiving weekend online sales trends

GaryPageau , , ,
Comscore’s director of survey innovation, Ian Essling, posted these observations about the power of discounts and online trends over the 2018 Thanksgiving/Black Friday/Cyber Monday weekend festivities: This year’s online retail holiday weekend proved, yet again, the power of discounts. Thanksgiving, Black Friday, and Cyber Monday all posted +28% or higher digital commerce spending versus 2017, as consumers increasingly took to... Read More