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Thanksgiving weekend is a multibillion-dollar shopping weekend News 

Thanksgiving weekend is a multibillion-dollar shopping weekend

According to Adobe Digital Insights, total e-commerce sales over the entire Thanksgiving weekend are forecast to reach $29 billion, with Cyber Monday tipped to become the largest online shopping day in U.S. history, according to a report from Statista. “Not surprisingly, this year’s Thanksgiving weekend is expected to shatter online shopping records once again,” the report said. Advertisements Read More
Comscore reports Thanksgiving weekend online sales trends Marketing Press releases 

Comscore reports Thanksgiving weekend online sales trends

Comscore’s director of survey innovation, Ian Essling, posted these observations about the power of discounts and online trends over the 2018 Thanksgiving/Black Friday/Cyber Monday weekend festivities: This year’s online retail holiday weekend proved, yet again, the power of discounts. Thanksgiving, Black Friday, and Cyber Monday all posted +28% or higher digital commerce spending versus 2017, as consumers increasingly took to... Read More
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