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Comscore reports Thanksgiving weekend online sales trends Marketing Press releases 

Comscore reports Thanksgiving weekend online sales trends

GaryPageau , , ,
Comscore’s director of survey innovation, Ian Essling, posted these observations about the power of discounts and online trends over the 2018 Thanksgiving/Black Friday/Cyber Monday weekend festivities: This year’s online retail holiday weekend proved, yet again, the power of discounts. Thanksgiving, Black Friday, and Cyber Monday all posted +28% or higher digital commerce spending versus 2017, as consumers increasingly took to... Read More
Early holiday sales showing growth of mobile commerce Market research News 

Early holiday sales showing growth of mobile commerce

GaryPageau , ,
Black Friday may kick off the U.S. holiday buying season, but shoppers have already spent $2.4 billion online according to Adobe Analytics data cited by Business Insider by Statista. By 5 pm on Thanksgiving Day, the amount spent online went up by a further $1.75 billion. Even though U.S. shoppers are spending huge sums of money online, physical retail is still alive... Read More
Vivid-Pix promoting Black Friday as day to celebrate family memories Marketing Promotions Sponsored post 

Vivid-Pix promoting Black Friday as day to celebrate family memories

GaryPageau ,
In recent years, there’s been a backlash against Black Friday as a dedicated shopping day. More and more brick-and-mortar retailers are electing to stay closed on Thanksgiving and Black Friday while maintaining sales and promotions for websites and apps. Our friends at Vivid-Pix are taking things a step further, promoting the idea the day could be spent reliving family memories.... Read More
Consumers and Retailers Win Big Over Thanksgiving Holiday Market research News Press releases 

Consumers and Retailers Win Big Over Thanksgiving Holiday

GaryPageau , , ,
WASHINGTON, November 28, 2017 – From Thanksgiving Day through Cyber Monday, more than 174 million Americans shopped in stores and online during the just-concluded holiday weekend, beating the 164 million estimated shoppers from an earlier survey by the National Retail Federation and Prosper Insights and Analytics. Average spending per person over the five-day period was $335.47, with $250.78 – 75... Read More
One in four consumers have already started holiday shopping: Nielsen Market research News 

One in four consumers have already started holiday shopping: Nielsen

GaryPageau , , , ,
The Nielsen Company reports, despite holiday decorations seeming to appear on the shelves earlier with each passing year, November marks the start of the holiday season. A full 26% of consumers have already started their shopping as early as September! According to a recent Nielsen survey, 49% of Americans plan to start their holiday shopping before the Black Friday weekend... Read More
Adobe Forecasts U.S. Online Sales to Surpass $100 Billion This Holiday Season Market research Press releases 

Adobe Forecasts U.S. Online Sales to Surpass $100 Billion This Holiday Season

GaryPageau , ,
Cyber Monday to Become Largest Online Shopping Day in History with $6.6 Billion in Sales SAN JOSE, Calif.–(BUSINESS WIRE)–Adobe (Nasdaq:ADBE) today released its online shopping predictions for the upcoming holiday season. Based on Adobe Analytics, Adobe expects that online sales will be $107.4 billion, an increase of 13.8 percent, while in-store retail is expected to grow ten percent.* Cyber Monday... Read More
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