Thanksgiving weekend is a multibillion-dollar shopping weekend

Gary Pageau , ,

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According to Adobe Digital Insights, total e-commerce sales over the entire Thanksgiving weekend are forecast to reach $29 billion, with Cyber Monday tipped to become the largest online shopping day in U.S. history, according to a report from Statista. “Not surprisingly, this year’s Thanksgiving weekend is expected to shatter online shopping records once again,” the report said.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.