Early holiday sales showing growth of mobile commerce

GaryPageau , ,

Black Friday may kick off the U.S. holiday buying season, but shoppers have already spent $2.4 billion online according to Adobe Analytics data cited by Business Insider by Statista. By 5 pm on Thanksgiving Day, the amount spent online went up by a further $1.75 billion. Even though U.S. shoppers are spending huge sums of money online, physical retail is still alive and well.

In the National Retail Federation’s recently-published 2018 Holiday Shopping Survey, consumers are expected to spend $1,007.24 over the holiday season, of which 55 percent of people said they’d shop online. About the same would go to a department store; 51 percent are planning on hitting a discount store while 44 percent are going to make holiday purchases in a supermarket.

According to a report at SensorTower, the top-10 shopping apps on the U.S. App Store added half a million first-time users Black Friday, up 16.3 percent from the same day in 2017. Overall new shopping app installs on the platform grew 9 percent year-over-year to approximately 1.8 million. Amazon topped the ranking of most-installed shopping apps, as it did last year, but runner-up Walmart posted more significant year-over-year-growth, the report said. The charts below rank the top 10 overall, brick-and-mortar, and online-only shopping apps for Black Friday 2018.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.