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GoPro pushes deeper into imaging market as Q2 camera sales fall 38% Earnings reports 

GoPro pushes deeper into imaging market as Q2 camera sales fall 38%

Gary Pageau
GoPro reported second-quarter 2026 revenue of $105 million, down 31% from a year ago, as camera sell-through declined 38% to approximately 291,000 units. Hardware revenue fell 40% to $76 million. Financial pressures remain substantial. GoPro reported a $51 million GAAP net loss, compared with a $16 million loss a year ago, while adjusted EBITDA was negative $29 million. The retail... Read More
GoPro expands MISSION 1 series lineup with vlog kit, filmmaker kit, Media Mod, Volta 2 battery grip and more Marketing New Products 

GoPro expands MISSION 1 series lineup with vlog kit, filmmaker kit, Media Mod, Volta 2 battery grip and more

Gary Pageau
GoPro, Inc. announced the MISSION 1 PRO Creator Edition, MISSION 1 PRO Ultimate Creator Edition, Volta 2, Media Mod for MISSION 1 Series, and Universal Adhesive Mount are now available for purchase at GoPro.com and at GoPro retailers in August. New firmware for the MISSION 1 and MISSION 1 PRO adds new camera features and is available now to provide... Read More
GoPro announces financing from founder and CEO Nicholas Woodman Investments 

GoPro announces financing from founder and CEO Nicholas Woodman

Gary Pageau ,
GoPro, Inc. announced Nicholas Woodman, the company’s founder and CEO, agreed to provide $20 million in financing to GoPro through the issuance of $20 million in aggregate principal amount of senior secured notes and warrants to purchase shares of the company’s Class B common stock via entities affiliated with Woodman. GoPro, Inc. retained Houlihan Lokey, Inc., a leading global investment... Read More
GoPro updates MAX2 360 camera firmware News Updates 

GoPro updates MAX2 360 camera firmware

Gary Pageau ,
GoPro, Inc. announced a significant new firmware update for its MAX2 360 camera that delivers a suite of professional image quality improvements and expanded creative controls. The firmware introduces a new Maximum Bitrate setting, enabling MAX2 to record up to 200Mbps — a major step forward in image quality for content creators and athletes who demand the best. Higher bitrates reduce... Read More
GoPro partners with Dive With Buddy for GoPro Escapes Booking Platform Events Partnerships 

GoPro partners with Dive With Buddy for GoPro Escapes Booking Platform

Gary Pageau , ,
GoPro, Inc. and Dive with Buddy, Inc. announced the launch of GoPro Escapes, a new collection of exclusive, creator-led group dive travel experiences now available for online booking at BookWithBuddy.com and on the Buddy mobile app. GoPro Escapes are curated multi-day dive trips hosted by GoPro Athletes, underwater storytellers, and professional dive guides in top global destinations chosen for marine life,... Read More
GoPro retains investment bankers Houlihan Lokey to advise on potential sale Investments News 

GoPro retains investment bankers Houlihan Lokey to advise on potential sale

Gary Pageau ,
GoPro, Inc. announced it has retained Houlihan Lokey, Inc., a leading global investment bank with strong ties to defense and consumer sectors, to serve as its financial advisor as the company evaluates a potential sale and other strategic alternatives. This engagement follows GoPro’s announcement that it has initiated a process to evaluate several unsolicited inbound strategic inquiries from parties across... Read More
GoPro reports first-quarter revenue down 26%, board exploring options for sale of company Earnings reports 

GoPro reports first-quarter revenue down 26%, board exploring options for sale of company

Gary Pageau
GoPro Inc. announced financial results for its first quarter ended March 31, 2026. In a separate announcement, GoPro said its Board of Directors has authorized the company to engage in a process to review strategic alternatives, and to engage a financial advisor to assist with that process. “In Q1, revenue of $99 million was within guidance,” Brian Tratt, GoPro’s CFO.... Read More
GoPro announces MISSION 1 line of professional 8K and 4K Open Gate, compact cinema cameras New Products 

GoPro announces MISSION 1 line of professional 8K and 4K Open Gate, compact cinema cameras

Gary Pageau ,
GoPro, Inc. announced the MISSION 1 Series of rugged 8K and 4K Open Gate cinema cameras. Featuring a new 50MP 1-inch sensor and GoPro’s new GP3 processor, the MISSION 1 Series cameras deliver category-leading resolutions, frame rates, runtimes, and thermal performance for mission-critical reliability in even the most demanding environments, the company claims. The new series is comprised of three... Read More
GoPro announces fourth-quarter and full-year results, new processor Earnings reports News 

GoPro announces fourth-quarter and full-year results, new processor

Gary Pageau
GoPro, Inc. announced financial results for its fourth quarter and full year ended Dec. 31, 2025. For the fourth quarter, year-over-year revenue was flat at $202 million. Sell-through was approximately 625,000 camera units, down 19% year-over-year. Subscription and service revenue was down 3% year-over-year at $27 million. GoPro subscriber count ended Q4 at 2.36 million, down 7% year-over-year. Revenue from... Read More
GoPro and Insta360 both claim victory in trade tussle News 

GoPro and Insta360 both claim victory in trade tussle

Gary Pageau ,
Action camera makers GoPro and Insta360, which have been embroiled in a patent dispute, both claim victory after the US International Trade Commission issued an order blocking unlicensed imports of some Insta360 cameras, finding the Chinese company infringed on US Patent No. D789,435, which covers the ornamental design shown in GoPro’s patent drawings. The body cleared Insta360 of infringing two GoPro utility... Read More
GoPro and ASUS partner to co-branded ProArt laptop New Products Partnerships 

GoPro and ASUS partner to co-branded ProArt laptop

Gary Pageau ,
GoPro, Inc. and ASUS unveiled the ASUS ProArt GoPro Edition laptop, a co-branded laptop designed specifically for modern content creators. The touch-screen laptop features an exclusive black metal finish and is designed for versatility. The 13-inch ProArt GoPro Edition features a 360° convertible chassis for tent, tablet, or laptop modes. At just 15.8mm thick and 1.39 kg, it’s ultra-portable and... Read More
GoPro announces third quarter revenue down 37% News 

GoPro announces third quarter revenue down 37%

Gary Pageau
GoPro, Inc. announced third-quarter revenue for the quarter ending Sept 30, 2025, was $163 million, down 37% year-over-year. “Q3 marked a meaningful step forward in our strategy to diversify, grow and restore profitability to GoPro’s business,” said Nicholas Woodman, GoPro’s founder and CEO. “We successfully launched three new TAM-expanding hardware products—our MAX2 360 camera, LIT HERO camera and Fluid Pro... Read More
GoPro launches 360 camera accessories New Products 

GoPro launches 360 camera accessories

Gary Pageau
GoPro announced accessories designed specifically for GoPro 360 cameras, including the new MAX2 360 camera. The new accessories are available on GoPro.com. The new accessories include: MAX2 Lens Replacement Kit with two twist-and-go replacement lenses to simply swap out a nicked or scratched lens instead of replacing the entire camera—no calibration necessary. The lenses are made from extremely durable, water-repelling optical... Read More
GoPro announces three products New Products 

GoPro announces three products

Gary Pageau
GoPro Inc. announced three new products, the MAX2, the next-generation GoPro 360 camera for $499.99, LIT HERO, the miniature lifestyle camera with a built-in light for $269.99, and Fluid Pro AI, an AI Subject Tracking gimbal for GoPro cameras, smartphones and point-and-shoot cameras weighing up to 400 grams, for $229.99 “This year’s new products diversify GoPro’s lineup like never before, delivering exciting... Read More
GoPro subscribers opt-in for AI training licensing program News 

GoPro subscribers opt-in for AI training licensing program

Gary Pageau
In just over two weeks, GoPro subscribers have contributed more than 125,000 hours of video content to the company’s opt-in AI Training Licensing program. GoPro launched the initiative with an invitation-only outreach to a select group of GoPro subscribers in early August and will expand it to all U.S. subscribers over time, potentially also internationally. GoPro had 2.45 million subscribers... Read More