GoPro retains investment bankers Houlihan Lokey to advise on potential sale

Gary Pageau ,

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GoPro, Inc. announced it has retained Houlihan Lokey, Inc., a leading global investment bank with strong ties to defense and consumer sectors, to serve as its financial advisor as the company evaluates a potential sale and other strategic alternatives. This engagement follows GoPro’s announcement that it has initiated a process to evaluate several unsolicited inbound strategic inquiries from parties across various sectors, including defense, consumer, and financial.

“We believe GoPro has substantial unrecognized value that can be realized via a sale of the company or other strategic event, and given inbound interest since our announcement, it seems others feel similarly,” said Nicholas Woodman, GoPro’s founder and CEO. “I fully support the effort to review a potential sale of the company to maximize shareholder value, and this process has the full support of GoPro’s Board of Directors and management team. We are excited to work with the very experienced team at Houlihan Lokey.”

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.