GoPro and ASUS partner to co-branded ProArt laptop
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GoPro, Inc. and ASUS unveiled the ASUS ProArt GoPro Edition laptop, a co-branded laptop designed specifically for modern content creators. The touch-screen laptop features an exclusive black metal finish and is designed for versatility. The 13-inch ProArt GoPro Edition features a 360° convertible chassis for tent, tablet, or laptop modes. At just 15.8mm thick and 1.39 kg, it’s ultra-portable and comes with a protective sleeve for added durability. Further, the ProArt GoPro Edition packaging was designed to be reused as a carrying case for additional GoPro cameras and accessories.
“GoPro creators are always on the move, and they need tools that keep up,” remarked Rick Loughery, SVP, Global Marketing and Digital Commerce, GoPro. “Teaming up with ASUS means we’re giving them a laptop that’s fast, flexible, and built for the way they work—whether that’s organizing clips posted up at a campsite or editing 360° footage on a plane. It’s all about making the creative process easier so they can focus on their passions and share their stories.”
The laptop introduces StoryCube, the first Windows app to unify GoPro Cloud access with 360° video management, the company says. StoryCube automates syncing, AI-powered sorting, and media organization. A dedicated GoPro hotkey launches GoPro Player instantly, enabling basic editing of standard and 360° footage.