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Circana: December retail sales reinforce the 2025 spending plateau Market research 

Circana: December retail sales reinforce the 2025 spending plateau

GaryPageau
Total retail spending remained steady in December, as consumers continued to spend, according to Circana, LLC. Amid persistent price elevation, however, they also made it clear, through reduced demand, they have spending limitations. In the combined five weeks ending Jan. 3, 2026, U.S. retail sales revenue was flat across food, consumer packaged goods (CPG), and discretionary product segments, and unit... Read More
Circana: Holiday shopping insights shows in-store spending up Market research News 

Circana: Holiday shopping insights shows in-store spending up

GaryPageau
Circana posted a preliminary holiday sales report. The early signals from Black Friday and Cyber Monday 2025 reveal a significant shift in spending behaviors. Unlike the consistency of previous years, income disparity is driving distinct patterns this season. Spending Diverges by Income: Unlike last year’s consistent spending across demographics, Black Friday and Cyber Monday levels diverged significantly this year. Lower-income... Read More
Circana forecastss U.S. consumer technology sales forecast to reach $112 billion in 2026 Market research 

Circana forecastss U.S. consumer technology sales forecast to reach $112 billion in 2026

GaryPageau
U.S. consumer technology sales revenue is forecast to grow 0.2% to $112 billion in 2026, following a challenging back half of 2025, according to the latest Future of Technology report from Circana, LLC. Sales revenue in the first half of 2025 grew 0.7%, but initial results indicate the second half was impacted by growing financial pressures and softened fourth-quarter demand,... Read More
Circana: Female shoppers are slowing discretionary purchasing at a faster rate than men Market research 

Circana: Female shoppers are slowing discretionary purchasing at a faster rate than men

GaryPageau
Female consumers accounted for 59% of U.S. retail discretionary general merchandise spending over the past year. During the first half of 2025, as discretionary spending has been challenged by elevated prices across retail food and beverage, non-edible consumer packaged goods, and general merchandise, year-over-year demand for discretionary products among women fell flat, while unit sales from men were up 3%,... Read More
Circana: Food costs are eating up more of consumers’ discretionary spending Market research News 

Circana: Food costs are eating up more of consumers’ discretionary spending

GaryPageau
Overall, U.S. retail sales revenue was up 1% during the four weeks of May compared to the same time in 2024, while unit demand fell 1%. As costs caused an increase in spending on food despite unchanged consumption, discretionary spending took a back seat for most consumers as they prioritized purchases, according to Circana, LLC.  “Consumers are prioritizing their spending... Read More
Circana: Week-to-week fluctuations in consumer spending and pockets of change reflect uncertainty Marketing 

Circana: Week-to-week fluctuations in consumer spending and pockets of change reflect uncertainty

GaryPageau
U.S. consumers demonstrated their uncertainty through weekly ups and downs in discretionary retail spending in February, even as the overall results depicted stability. In the combined four weeks ending March 1, 2025, overall retail sales demand was flat compared to the same time in 2024, with 1% dollar growth, according to Circana, a leading advisor on the complexity of consumer behavior. While... Read More
Circana: Black Friday, Cyber Monday technology sales grow 4% as holiday season sales start strong Market research 

Circana: Black Friday, Cyber Monday technology sales grow 4% as holiday season sales start strong

GaryPageau , ,
U.S. consumers flocked to retailers online and in stores during the weeks of Black Friday and Cyber Monday to purchase technology products. According to the latest retail sales data from Circana, total U.S. consumer technology spending grew 3.5% during the two weeks ending Dec. 7, 2024, compared to the same two promotional weeks a year ago. After eight straight quarters of... Read More
Circana: Consumer electronics holiday outlook highlights mixed signals with opportunity Market research News 

Circana: Consumer electronics holiday outlook highlights mixed signals with opportunity

GaryPageau
The 2024 holiday shopping season presents a complex landscape for consumer electronics, with overall tech spending intentions reaching a four-year high despite significant demographic variations and economic concerns, according to a blog post by Paul Gagnon, vice president, industry advisor, Consumer Technology, Mobile, at Circana. The shopping season will be more condensed around the core Black Friday to Christmas Eve... Read More
Circana: Holiday shoppers plan to spend slightly more this year Market research News 

Circana: Holiday shoppers plan to spend slightly more this year

GaryPageau
U.S. consumer sentiment and intentions related to the 2024 holiday shopping season are improved compared to the last two years, but are still falling short of 2021 levels in most cases. Most holiday shoppers plan to spend about the same as last year, but there is an increase in those planning on spending more, according to the annual holiday purchase... Read More
Circana: U.S. camera sales a bright spot over Black Friday Market research 

Circana: U.S. camera sales a bright spot over Black Friday

GaryPageau , ,
U.S. sales of consumer technology products were generally lackluster over Black Friday Week and Cyber Week when compared to last year, in line with broader discretionary general merchandise spending trends, according to industry research firm Circana (formerly NPD). While sales declined during both of these two big holiday promotion weeks, Black Friday Week performed better with a 3% year-over-year decline... Read More