Creativity as a driver of photo business, with Wendi Flores and Steve Klinetobe

Gary Pageau of the Dead Pixels Society talked with Wendi Flores, of Foto Crush, and Steve Klinetobe, of Odd Comma. In this interview, Flores and Klinetobe talk about how photo companies can use creativity to boost sales and be more effective than ever before.

In this episode, you will learn the following:

  1. How creativity is now a currency, and the need for brands to be emotively authentic to be successful.
  2. Creative problem solving as a way to move the industry forward and the importance of having boundaries to be successful.
  3. The power of photo and print to create a legacy, and how retailers have used photo to create value.

Flores is a well-known creative force in the photo imaging market. Established in 2011, Foto Crush was created to look beyond the industry’s one-art-style-fits-all approach, to one driven by the creative pursuits of our customers. The company creates photo cards, stationery, and gifts for major retailers like Snapfish, Walmart, Walgreens, Fuji, and Redbubble. Odd Comma is a word-first agency founded by creative director and copywriter Steve Klinetobe. He has worked with some of the world’s largest brands: HP, Microsoft, Nike, Disney, Dreamworks, Sony, eHarmony, Amazon, Leatherman, and Nickelodeon.