You are here
A quick guide to successful brand positioning Feature News Tips and tricks 

A quick guide to successful brand positioning

Brand positioning is critical if you want your company to stand out in a saturated market, establish a solid following, and become a leader in your field. When you want to create a brand successfully, you should know the strategic importance of brand positioning, which determines the framework that your company will follow through visual design, brand experience, and communication.... Read More
Four unique ways to promote your business in 2022 News Tips and tricks 

Four unique ways to promote your business in 2022

Promoting a business has changed drastically in the past decade. Companies are working tirelessly to find unique and innovative ways to promote their brand successfully. They are taking advantage of the advancements in technology and what it can achieve. Some will invest in professional advice; others will utilise expert guides on ways to market their business to help them promote their company.... Read More
10 steps to jumpstarting your holiday preparations Feature Marketing Tips and tricks 

10 steps to jumpstarting your holiday preparations

Guest post by Elizabete Smite, Content Marketing Specialist at Printful This will be a holiday season like no other. With more people shifting to online shopping, it’s predicted ecommerce will reach its first trillion-dollar year of sales. As an ecommerce store owner, this means new potential customers and the opportunity to grow your online business this holiday season. It also... Read More
Industry notes for the week of March 22 People on the Move Tips and tricks 

Industry notes for the week of March 22

  Professional photography tidbits Edge Imaging outlines digital transformation steps Edge Imaging CEO James Aziz posted on LinkedIn an overview of how the Toronto-based school portrait lab adapted to new workflows and processes as part of COVID-19 and concerns about cybersecurity. The company has published a white paper for principals, administrators, and school board members about mitigating cybersecurity risks. To download the... Read More
Industry Notes for the week of Dec. 20 News People on the Move Tips and tricks Updates 

Industry Notes for the week of Dec. 20

Retail news Australian shopper shocked to find single-use cameras selling for $22 The Daily Mail Australia reports a shopper was stunned after she stumbled across a disposable flash camera selling for $22 as the ‘retro’ product continues to make a comeback. Nostalgic Australians spotted the Kodak cameras at Kmart and Big W for $22. Daily Mirror: Sentimental Brits turning to printed photos after... Read More
Industry Notes for the week of Nov. 14 Tips and tricks Updates 

Industry Notes for the week of Nov. 14

  Retail news 11 Tips To Get Your Store Ready For The Holiday Season Bob Phibbs, the Retail Doctor, offers 11 easy tips for getting your brick-and-mortar store ready for the holiday selling season. Events and Contests Pro Imaging Golf/Pro Imaging CONNECT survey Without question, 2020 has been a year of interesting situations. At Pro Imaging EXPO/Golf Championship/CONNECT Conference, we would like... Read More
Roundup: Free alternatives to Lightroom for beginners and professionals Opinion Tips and tricks 

Roundup: Free alternatives to Lightroom for beginners and professionals

Guest post by Ann Young Don’t want to pay $9 per month for an Adobe Lightroom subscription? Then this list of alternatives to Lightroom will definitely come in handy. We’ve picked the best programs for basic image post-production, deep color correction, photo management, and batch editing. Here are 10 best alternatives to Lightroom which you can use either for free... Read More
Five tips for finding the best locations for landscape photography Tips and tricks 

Five tips for finding the best locations for landscape photography

Guest post by Simon Choi, Refractique If you’re into landscape photography, then you know that the biggest thing determining the quality of a photo is the location it was taken. While anyone can snap an amazing picture of a beautiful spot, finding locations for landscape photography isn’t always so easy. There will always, however, be an abundance of areas to... Read More
How to create photos for your online store Marketing Tips and tricks 

How to create photos for your online store

The key to branding your products on your online store is to create great product shots. Your customers can’t touch or feel your products. The only way to attract your market is by showing them photos in the best light possible. Professional and high-quality images will drive traffic to your website and even increase your conversions. Unfortunately, not all online... Read More