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Unlock the secrets to maximize the impact of Google Ads with insights from Dimitri Smirnov, CEO of Big Life Marketing. In this interview with Gary Pageau of the Dead Pixels Society, Smirnov reveals how to make each ad dollar work harder, and why your business should leverage Google’s extensive reach, especially in the photo imaging industry.
Venture deeper into digital marketing as he explores the nuances of advertising across Facebook, Google, and YouTube. Discover the distinct customer mindsets unique to each platform and how to navigate Google’s mysterious algorithm updates that can make or break ad performance. Smirnov illuminates the process of repurposing content and the indispensable art of A/B testing—fine-tuning every element of your campaign from snappy headlines to compelling calls to action—to ensure your advertisements aren’t just seen but truly engage and convert.
Rounding out the discussion, Smirnov challenges the traditional confines of advertising budgets, by advocating for a nimble, data-driven mindset that can propel small businesses. He shares insights from his affiliate marketing practice, emphasizing how small enterprises can outpace their larger counterparts with agility and quick decision-making.