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Leica Camera, International Center of Photography offering 2026-27 Leica Scholarships Marketing 

Leica Camera, International Center of Photography offering 2026-27 Leica Scholarships

GaryPageau ,
Leica Camera and the International Center of Photography (ICP) announce the second annual Leica Scholarship at ICP, supporting a new generation of image-makers whose work reflects diverse perspectives and drives cultural conversation. Applications are now open for the 2026–27 academic year. The deadline to apply is March 1, 2026. Learn more about the One-Year Certificate Programs. Applications will be reviewed by a joint... Read More
The Creator Economy: Trust, technology, and the next wave of digital expression at Visual 1st Marketing News 

The Creator Economy: Trust, technology, and the next wave of digital expression at Visual 1st

GaryPageau , , , , , , , , , , , , , ,
The creator economy—a once-niche corner of digital media—has grown into a global powerhouse reshaping how culture, communication, and commerce intersect. During a recent panel discussion at the Visual 1st conference in October, featuring Jim Louderback, longtime media executive and writer of Inside the Creator Economy newsletter, and Hans Hartman, industry analyst and conference host, the conversation explored how artificial intelligence... Read More
Why knowing your audience beats trend-chasing every time, with Jessica Adanich Marketing Podcasts 

Why knowing your audience beats trend-chasing every time, with Jessica Adanich

GaryPageau
What if the problem isn’t your logo, but the foundation under it? We sit down with brand strategist Jessica Adanich to explore how real positioning, consistent visuals, and honest storytelling turn a business from forgettable to first choice. Adanich’s journey from sculpture and glass blowing to leading marketing at Mace, then launching Design Pod Studio, sets the stage for clear, field-tested advice:... Read More
KEH Camera launches Better Trade program Marketing 

KEH Camera launches Better Trade program

GaryPageau
KEH Camera, a North American leader in buying, selling, and trading pre-owned camera gear since 1979, launched Better Trade by KEH, a program that makes trading simpler and more flexible while delivering more value than ever before for those looking to trade equipment, the company said. Better Trade by KEH provides full-value quotes, a 5% KEH bonus toward KEH Certified Pre-Owned gear, and all... Read More
Chief Marketer: Shutterfly CMO explains holiday marketing campaign Marketing News 

Chief Marketer: Shutterfly CMO explains holiday marketing campaign

GaryPageau
Chief Marketer writer April Berthene caught up with Shutterfly CMO Bree Casart, who spelled out the company’s fourth-quarter marketing plans. “While some consumers may be looking to spend less this season, they still intend to spend on holiday traditions and gifts with meaning,” Casart said to Berthene. Shutterfly’s tagline is similar to prior years: “Make something that means something.”  Consumers... Read More
WhiteWall adds frames, passe-partouts, and glass to its sample sets  Marketing 

WhiteWall adds frames, passe-partouts, and glass to its sample sets 

GaryPageau
Premium photo lab WhiteWall will be offering new product samples for frames, passe-partouts, and glass. This will allow WhiteWall customers the opportunity to gauge the materials before they buy. The range expansion aims to provide a sound basis for decision-making to achieve the best possible results and enable customers to plan with greater certainty. The new samples are aimed equally... Read More
Pixami announces Yearbook Pro support, sales and marketing kit Marketing News Updates 

Pixami announces Yearbook Pro support, sales and marketing kit

GaryPageau ,
Pixami has announced a new, comprehensive Support, Sales & Marketing Kit for 2026. All materials are accessible as self-service, customizable, brandable, and printable PDFs, ready to elevate your yearbook sales and marketing efforts. Among the materials: Support Materials Yearbook Ladder Poster Fonts Poster Content & Design Guides User Guides Sales & Marketing Materials Sales Posters — Customizable, with Multiple Unique Designs.... Read More
Digital Strategy in the AI Era: Tactics for Photo Retailers with Max DesMarais Marketing Podcasts 

Digital Strategy in the AI Era: Tactics for Photo Retailers with Max DesMarais

GaryPageau
The digital marketing landscape has transformed drastically, forcing photo retailers and imaging businesses to rethink their strategies. In this illuminating conversation with Max DesMarais, Director of Strategy at Vital Design, we explore how small photo businesses can effectively compete against industry giants despite limited marketing budgets. DesMarais reveals a significant shift that’s reshaping the marketing world: organic search visibility is declining as... Read More
Abundance Mindsets and the Art of Selling Without Selling, with Marc Von Musser Marketing Podcasts 

Abundance Mindsets and the Art of Selling Without Selling, with Marc Von Musser

GaryPageau
What if everything you’ve been taught about sales is actually holding you back from extraordinary success? Marc Von Musser, sales expert and founder of Soar and Roar, challenges conventional wisdom with a refreshing perspective that could transform your approach to business. Growing up as the son of a renowned photographer who captured 150 national magazine covers in a single year, Von Musser learned early... Read More
New campaign for Polaroid Flip camera celebrates analog Marketing 

New campaign for Polaroid Flip camera celebrates analog

GaryPageau ,
Instant photography pioneer Polaroid is leaning into its analog roots in a campaign to launch is new Polaroid Flip camera. “The Camera for an Analog Life” takes aim at “digital exhaustion” and offers analog photography and prints as an antidote to today’s screen-based life. The campaign combines Polaroid photos, which capture the beauty of real life, with provocative copy lines... Read More
Seoul entrepreneur gives Kodak brand renewed life Marketing 

Seoul entrepreneur gives Kodak brand renewed life

GaryPageau ,
In a recent New York Times feature story, “The Kodak Brand Gets a Second Life,” writer David Andreatta tells the story of the Kodak Corner Shop, located “on the bustling main drag of Seongsu-dong, a former warehouse district turned hipster haven in Seoul.” Kodak Apparel and its related shops are the brainchild of Lee Jun Kwon, the chief executive of... Read More
Sell Without Selling: The Power of Personal Branding with Jorge Olson Marketing Podcasts 

Sell Without Selling: The Power of Personal Branding with Jorge Olson

GaryPageau
What’s the secret to taking five companies public and raising over $100 million? According to Jorge Olson, it all comes down to personal branding—a philosophy he’s refined across decades as an executive marketer, brand expert, and serial entrepreneur. From his earliest days studying influence as a 12-year-old to becoming a VP of Marketing by 27, Olson reveals the counter-intuitive strategies that... Read More
Sony Electronics offering new license packages for volume photography Marketing Updates 

Sony Electronics offering new license packages for volume photography

GaryPageau ,
Sony Electronics Inc. is offering a new series of license packages built for volume photography applications, including school photography, theme parks, and cruise ships. Expanding on the company’s Custom Grid Line license, which allows users to pre-set tailored grid lines on the camera display to ensure consistent composition and sizing in high-volume settings, the latest upgrade packages for the Alpha... Read More
Shutterstock unveils new brand identity Marketing News 

Shutterstock unveils new brand identity

GaryPageau
Shutterstock, Inc. announced a new visual identity to make itself relevant in an age of Gen AI solutions and competitors. The company said it has “reintroduced itself as the essential, universal ingredient brands need to make their work more effective. This rebrand marks Shutterstock’s strategic evolution as a family of brands delivering scalable creative and GenAI solutions to help customers... Read More